Ye Maozhong's "Conflict Marketing Theory" (19 lessons) audio
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Audio resource introduction of Ye Maozhong's "Conflict Marketing Theory" (19 lessons): Conflict is the first step of strategy: the essence of marketing is to understand demand, and demand is hidden in consumer conflict. Discovering conflict means discovering demand, and marketing can use this fatal move to achieve exponential growth; creating conflict means creating demand, and marketing can change the track and reconstruct the market. For nearly 30 years, Ye Maozhong's conflict marketing has helped entrepreneurs gain insight into conflicts, develop strategies, and rapidly improve their corporate brands and sales. Course Catalog Chapter 01: Preface.m4a Chapter 02: Conflict Creates Demand.m4a Chapter 03: Conflict is the first step in strategy.m4a Chapter 04: Conflict Discovered.m4a Chapter 05: Creating Conflict.m4a Chapter 06: Good companies satisfy needs, great companies satisfy desires.m4a Chapter 07: Path to Conflict Resolution 1: Attacking the Left Brain.m4a Chapter 08: Path to Conflict Resolution 2: Attacking the Right Brain.m4a Chapter 09: Path to conflict resolution 3: Attacking both the left and right brains.m4a Chapter 10: Path 1 to create conflict: Consumer-centric approach.m4a Chapter 11: Path 2 to create conflict: Focus on competitors.m4a Chapter 12: Path 3 of creating conflict: Self-centered approach.m4a Chapter 13: Solving Communication Conflicts I: Advertising Slogans.m4a Chapter 14: Resolving Communication Conflict II: Brand Name.m4a Chapter 15: Resolving Communication Conflicts III: Product Name.m4a Chapter 16: Resolving Communication Conflicts IV: Brand Symbols.m4a Chapter 17: Resolving Communication Conflict V: Media Strategy.m4a Chapter 18: Finding Conflicting Switches.m4a Chapter 19: Illusions, hallucinations and psychological suggestion.m4a |
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