Since becoming popular, short videos have quickly captured the minds of users in the mobile Internet era by relying on their advantages such as fast pace, fragmentation, and visuals that are more impactful than text.

Data shows that the proportion of user time in the short video industry continues to increase. In June this year, the average daily usage time of short video users has reached 90.7 minutes. That is to say, the average mobile Internet user in my country spends 1.5 hours a day watching short videos, while the average daily app usage time in my country is only 5.1 hours.

Among them, Douyin, with a large base of 600 million daily active users, is undoubtedly a leader in the short video field. Therefore, more and more businesses have begun to produce popular short videos on Douyin to gain brand exposure and drive traffic conversion.

However, high-frequency short video creation often makes people scratch their heads. What should they do when their inspiration runs out? Below, I will share with you a few tips that will allow you to instantly have a burst of creativity and inspiration to create video content!

01Search for “creative inspiration”

Enter the words "creative inspiration" in the Douyin search box, click search, and enter the creative inspiration homepage .

Tik Tok will recommend popular creative topics that are currently suitable for you based on the content type of your account. For example, if you are a parenting account, the system will give priority to recommending topics related to young children. All you have to do is choose a topic that you feel like, click "shoot", and once it's successfully published you'll get the corresponding traffic support.

If you want to see more topics, click the "More" button to see 15 topic types including food, general knowledge, hobbies, fashion and beauty, entertainment, games, sports, emotions and psychology, travel, cars, agriculture, rural areas and farmers, technology, animals and plants, home decoration, parent-child, etc., and easily find hot topics under the corresponding topics.

02 Taking advantage of the “Tik Tok Hot List”

Search for "TikTok Hot List" and create videos based on the hot list information. In addition, there are entertainment lists, social lists, challenge lists, city lists, etc., which you can refer to according to the tone of your own account.

03Get access to popular music traffic

Search for "TikTok Music Chart" to view the "Hot Songs Chart", "Rising Songs Chart", and "Original Songs Chart". Click "Shoot the Same Style" to perfectly grab the traffic of popular music~

04Title is easy to search

An important upgrade of Douyin in 2021 is the expansion of the search entrance . At present, the monthly active users of Douyin video search exceed 550 million. It is obvious that "search" has become a new growth point.

According to the "TikTok Video Search Usage Guide" officially released by TikTok, it can be found that the first category of keywords in TikTok video search is "life services", such as where to go for a date? What to do if you have insomnia? This type of keyword has huge commercial value and is also an important entry point for Douyin to enter the life service scene. Therefore, it is particularly suitable for businesses engaged in life services.

The second category of keywords is “knowledge”, such as how to cook? How to choose a gift? How to make parent-child DIY? The traffic of these keywords is even greater. Compared with Baidu's search results, the video display effect is better. It is an opportunity not to be missed for knowledge-based merchants.

Of course, the video title is the key for users to search for information. Be careful to avoid typos and too many punctuation marks. It is best to have more than 5 words, clear expression, appropriate suspense, and be formulated in combination with users' daily search habits and the core content of the video.

05How do educational businesses realize monetization within Douyin?

Of course, the ultimate goal of merchants to continue to create videos on Douyin and strive to create hits is to achieve brand exposure and traffic conversion, rather than just to create a false excitement.

Many Douyin knowledge influencers have attracted a large number of fans and their video clicks have remained at a relatively high level, but they are struggling to convert traffic. Unlike e-commerce accounts with physical goods, educational knowledge merchants’ previous routine operations on Douyin were generally to edit the essence of the course into a short video to attract users, and then direct traffic to the external ecosystem, such as to the WeChat ecosystem for course conversion.

The above is what I shared with you today about how to find inspiration for short video creation on Douyin , as well as tips on how to quickly monetize knowledge on Douyin. I hope this can provide some help for your Douyin operations.