5 principles for creative writing for information flow advertising!

5 principles for creative writing for information flow advertising!

People often complain that they can’t come up with creative ideas, and they are so worried that they are losing their hair; their boss says their ideas are not attractive enough, the click-through rate is too low, etc.

Creativity accounts for only about 30% of the importance of the entire information flow, but it occupies 90% of our time. So how should we write excellent ideas? Don’t worry, the editor below has sorted out some creative writing methods for everyone, please read carefully~

Five principles of creative writing
The creative ideas should be concise and fluent; the creative ideas should be written around the core theme of the unit and pay attention to relevance;

The creativity should include the features, selling points and attractiveness of the product or service;

Creativity must comply with the rules, reasonably control bytes and special symbols, and pay attention to legality;

The URL of the creative landing page should try to point to a page with high relevance and good user experience.

For example:
1. Question template
Most copywriting says everything in the title, which makes users want to continue reading without clicking on it. What we need to do is to arouse users' questions and keep them curious after reading our title. This way, they won’t wait to click and find out.

Direct description Raising questions
1. Memorize words easily, and you can understand the English version of Harry Potter in one month

2. Used cars can also be sold at new car prices

3. Choose a conscientious hotel when traveling, x Travel, travel with peace of mind

4. Beijing Lemei Wedding Photography, beautiful wedding dresses

 1. Remember these English words and you can also understand the English version of Harry Potter.

2. If your used car meets these characteristics, you can sell it at the price of a new car.

3. 6 ways to avoid being cheated when traveling, the 4th one is used by celebrities

4. How much does it cost to take a wedding photo like this in Beijing?

2. Create scarce templates
The fewer things there are, the more they are likely to be cherished. If you provide users with an opportunity that seems scarce , whether it is limited to time, location, or a specific group of people, they will be more likely to cherish this opportunity and click on your ad.
Direct description Raising questions
1. The end-of-year job-hopping season has begun! Hundreds of thousands of companies are waiting for you to choose a good opportunity, first come first served!

2. Half-year undergraduate degree, get your undergraduate degree quickly.

3. Luxury shoes at shockingly low prices

4. 2017 IELTS Question Type Prediction Table, free download

 1. Attention office workers, limited to the end of 2016. Fortune 500 companies are urgently recruiting

2. Half-year undergraduate degree, urgent enrollment at the end of 2016, if you miss it, you have to wait another year.

3. 40 pairs left. Luxury shoes that you can't afford at the counter. 70% off or more

4. 2017 IELTS Question Type Prediction Table, free download today

3. Reveal the secret template
If there is a piece of useful information that most people don't know, then you will definitely be eager to know it. By taking advantage of this psychology, you can make your copy look like a secret and attract the user's attention.

Direct description Raising questions
1. Fortune 500 companies are urgently recruiting before the New Year, just use the 51job APP

2. With a monthly income of 3,000, you can buy a car with a loan. 3. Fashionable clothes at shockingly low prices are waiting for you to choose!

4. A Korean mobile game masterpiece is launched

 1. Fortune 500 companies are hiring urgently before the New Year. But many people don't know where to find them.

2. Almost no one knows that you can get a loan to buy a car with a monthly income of 3,000 yuan.

3. The counter won’t tell you that it’s so much cheaper to buy big brands here.

4. Most iOS users don’t know that this popular Korean game is finally available

How about it, did you learn it? After learning these, I no longer have to worry about writing creative works, and my mother no longer has to worry about my hair loss~

Author: Baidu Industry Exchange, authorized to publish by Qinggua Media .

Source: Baidu Industry Exchange

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