How can I improve video quality? How to make high-quality videos?

Improve video quality in four aspects: picture, title, content and sound.

01 Screen

If we don't have the ability to set up a background wall specifically for shooting videos, then we have to shoot in a relatively tidy place at home. At the very least, we have to clean up the parts that are leaked through our lens.

It is recommended that you shoot in front of a simpler background;

It is not recommended to shoot in places that are too fancy;

On the one hand, the user's attention is easily attracted by the background, and on the other hand, a background that is too colorful and too full can easily cause visual fatigue to the user.

02 Opening

1. Highlight pre-title: When editing a video, we can edit the wonderful clips and use these few seconds of footage as the opening to attract users to watch the video.

2. Leave doubts: Leave a relevant question at the beginning of the video to arouse users' thinking or curiosity. For example, “Did Javier really travel to 2027?” and “Is typesetting really that difficult?”

3. Remind users of benefits: At the beginning of the video, tell users that there will be a surprise or summary at the end of the video, and users will continue watching the video because of the benefits or summary.

03 Content

1. Easy to understand

If you want to be liked by more people, make the content of the video understandable to ordinary people.

For example, in food videos, “a little vinegar” is replaced with “a spoonful of vinegar”, and “40% hot” is replaced with “small bubbles appear on the chopsticks”. This is simple and easy to understand, and even users who are just learning to cook can understand it. In knowledge teaching videos, some technical terms are replaced with plain and easy-to-understand words.

2. Cut the video

Delete some boring and worthless content in the video. No one wants to watch those boring scenes. We want to keep only the most exciting and valuable content. Keep your video minimal to make it more engaging.

04 Radio

This is a detail that is often overlooked by us, but it is the most important detail. If the reception is not good, users will have difficulty listening and the experience will be very bad, so they will naturally have a bad impression of our account.
We discovered the sound wasn't good after recording, but wanted to rely on post-editing to adjust it, which only made us more sad the harder we tried. This is a video where people are still complaining about the volume being too low even after the volume was turned up twice.

Therefore, we cannot rely on the equipment's own sound receiving device, but must rely on external sound receiving devices, such as lapel microphones.

Summarize:

The premise that the opening, picture, content and sound can improve the quality of our video is that there is nothing wrong with the video content itself, and it is not just a dozen seconds of nonsense.