To newbies in App operation: Have you tried these App promotion channels?

In the early stage of App operation, how to expose the App platform and acquire more users? Today, Lipu Cloud will summarize for you which mainstream App promotion channels are most worthwhile for operators to try!

Channel 1: App Store

App store promotion is currently one of the most mainstream channels for App promotion. Its advantages lie in its wide traffic and impressive download performance. Its main channels include: third-party app stores and mobile phone stores. Moreover, the more mainstream the platform, the better the promotion effect. For example, Apple App Store for iOS, Tencent App Store, 360, Huawei, Xiaomi, vivo, etc. for Android are all recommended to try listing and operation. In addition, operators can pay close attention to the recommended lists of high-quality apps in some mainstream application markets and apply for recommendations.

Channel 2: New Media

In new media promotion, operations are mainly carried out with the help of elements such as high-quality content and social interaction. Operators can promote App through new media channels, such as WeChat, Weibo, Baidu Tieba and other mainstream platforms. This promotion method can not only enhance the brand awareness of the App, but also strengthen the relationship between users and the platform, which is more conducive to consumer monetization. First of all, operators can start with basic brand name promotion. When the App has no reputation, they can leverage the power of Baidu platform to gradually enrich corporate platform and product information through encyclopedias and forums. Secondly, you can promote it through question-and-answer methods, such as Zhihu, Zhidao and other channels, by interacting with users through question-and-answer sessions to increase App exposure.

In addition, social platforms such as WeChat official accounts, Weibo, Kuaishou, Douyin, and Xiaohongshu are also major portals for App word-of-mouth communication. Operators can initiate forwarding activities and conduct traffic fission through hot spot tracking, marketing planning and other methods.

Channel 3: Resource Exchange

Resource exchange mainly refers to cooperation with application markets and other apps to exchange traffic resources.

Content promotion: publish high-quality content to attract potential users.
In-app recommendation: App promotion in the recommendation position/recommendation column within each app.
Pop-up promotion: When you open the website/App, ads pop up to attract users to download and use it.
Image promotion: Place an image containing product/platform information in a prominent position on the website/App. When users click on it, they will be redirected to the App download page.

Regarding this type of promotion, Lipu Cloud Platform reminds you that before cooperating, it is necessary to examine whether there is a competitive relationship between the two platforms, or whether they can have a positive impact on the brand of the platform.

Channel 4: Offline Promotion

Local promotion is one of the most down-to-earth promotion methods currently. Operators can plan to promote the App in places with large traffic volume, such as convenience stores, vegetable markets, shopping malls, subways and buses. New users are introduced by giving away gifts, vouchers, etc. by downloading and registering the App. This promotion model is conducive to the platform to communicate directly with users and obtain user feedback, which is conducive to the subsequent optimization of the platform, products, and services.

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To newbies in App operation: Have you tried these App promotion channels?

Channel 1: App Store

Channel 2: New Media

Channel 3: Resource Exchange

Channel 4: Offline Promotion

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