Tencent Advertising Platform Advertiser Violation Penalty Regulations!

I. Definition of advertiser violation

Advertiser violation refers to the act of an advertiser violating the Advertising Law, industry laws and regulations, and the rules of the Tencent Advertising Platform (including the Guangdiantong system and the WeChat Public Platform Advertising System) through various means (including but not limited to submitting illegal materials, landing pages, qualifications, or tampering with the landing page without authorization to cause it to contain illegal content, illegal jumps of landing page links, etc.).

II. Penalties for Violations

The general penalty measures are as follows. Tencent will take one or more measures against the advertiser account and advertiser entity according to the violation circumstances (special industries will also match industry penalty rules):

1. Freeze account: Within the specified time (in natural days), the ads in the frozen account will not be exposed.

2. Account suspension: The advertiser’s Tencent advertising account will be permanently suspended, and the entity (company) will be prohibited from registering as an advertiser again.

3. Confiscation of rebates: Advertisers whose accounts have been blocked will be disqualified from obtaining rebates from the Tencent advertising platform in accordance with policy regulations. The corresponding rebates will no longer be calculated or paid for advertisers, and the rebates obtained in the early stage but not yet paid will be stopped simultaneously.

4. Confiscation of advertising fees: Based on the advertiser’s violation scenario, the advertising fees in the account of the violator will be deducted as liquidated damages.

5. Compensation: If an advertiser causes losses to Tencent, consumers, traffic suppliers or any other entity due to violation of regulations (including but not limited to fees paid for handling consumer complaints, consumer claims, administrative penalties, advertising fees confiscated, etc.), the advertiser shall compensate for the losses.

III. General Violation Penalty Scenarios

IV. Penalty Rules for Special Industries

1. Direct-sale e-commerce

1.1. Penalties for Violations

In addition to the general measures of freezing and suspending accounts, penalties for direct-operated e-commerce companies also include the following measures:

1.1.1. Confiscation of deposit: Based on the violation scenarios of direct-operated e-commerce advertisers, the account deposit will be deducted if the rules are violated.

1.1.2. Product removal: Products with serious quality issues and violations will be permanently banned from being placed on the Tencent advertising platform.

1.2. Violation Penalty Scenarios

2. Gaming Industry

2.1. Definition of Violation

Game plagiarism: Advertisers use Tencent or third-party game-related elements without authorization.

2.2. Penalty measures: Advertisement rejection: Advertisements involving plagiarism will be rejected.

Rejected account: Advertiser accounts involved in plagiarized promotions will be rejected.

2.3. Violation Penalty Scenarios