Fenghuo Cross-border Product Director Training Camp, industry leaders jointly develop and solve industry bottlenecks Dear sellers, have you ever encountered the following problems in product selection? How to systematically solve product development and evaluation problems? Is there really a methodology that can achieve an 80% success rate in product selection? How to find market opportunities in the red ocean category? You’ve spent a lot of money on product promotion, but the product still doesn’t become popular? How can target categories discover potential blockbuster products in the market? There is no black technology in operations anymore, competitive advantage depends on products, has the supply chain era arrived? 2 Product development is the most core element for the future of the cross-border e-commerce industry. For an excellent enterprise, a sustainable, stable, and mature product development system with a corresponding success rate is very important. The course developer of the Product Director Training Camp has extensive experience in supply chain management, factory management, and front-end product operations and promotion. In order to better improve the key factor indicators of the enterprise, he hopes to create a set of product development methodologies to help product development have a certain operational thinking, operations have a certain product thinking, and higher-level management have a systematic thinking about products. 3 The Product Director Training Camp is a high-end Amazon market research and product selection course carefully created by Fenghuo Cross-border, and jointly released by well-known institutions such as Zhiwubuyan Cross-border E-commerce Community, AMZ123, and Gulu Park. Course Catalog: 02Section 1: Introduction to Market Research (01) 03Section 1: Introduction to Market Research (02) 04Section 1: Introduction to Market Research (03) 05Section 2 Market Research Preparation_Determine the Object and Decompose the Research Tasks Three Key Elements of Product Definition 06 Section 3 (01): Keywords, upper and lower level competitive product positioning, analysis of the six major product attributes 07 Section 3 (02)_Keywords, upper and lower competitive product positioning, analysis of six major product attributes 08 Section 3 (03)_Keywords, upper and lower level competitive product positioning, analysis of six major product attributes 09Section 4(01_Market Capacity Analysis 10Section 4 (02)_Market Capacity Analysis 11 Section 4 (03)_Market Capacity Analysis 29 Section 17_Key Points of Product Upgrade 30 Section 18: Examples of Product Upgrade Methods 31 Section 19_Main methods of product differentiation 32 Section 20_Examples of product differentiation techniques |
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