The problem of invalid clicks on Tencent social ads, what are invalid clicks?

What are invalid clicks?

Invalid clicks are relative to normal clicks. They refer to clicks that are judged by the system to not bring you effective conversions. Invalid clicks may be caused by repeated manual clicks or automated clicks performed by computers.

The following invalid clicks will be filtered by Tencent’s advertising system, including:

(1) Malicious clicks: clicks generated manually or through cheating programs with the purpose of maliciously consuming other people’s promotion expenses;

(2) Machine clicks: Machine clicks generated when other companies use web crawling tools to crawl Tencent pages. Although these machine clicks do not have any cheating intentions and are unintentional clicks, we will also filter them out.

(3) Manual clicks: Multiple consecutive clicks due to human or browser reasons, for example, double-clicking the promotion results, or clicks generated by the browser automatically refreshing the promotion web page multiple times. These clicks will be filtered out after being identified by the system.

Does the advertiser's backend statistical report include filtered clicks?

The report you see presents valid data after real-time filtering by the system and can be used as a valid data reference. After the delayed re-judgment is enabled, the re-judged clicks will be retained in the advertiser's backend report, but the advertiser will be charged financially, which will not affect the advertiser's promotion effect estimate.