Introduction to Xiaomi news resources and advertising formats

As more and more application markets begin to develop their own CPD resources, pioneers such as 360 and Xiaomi have begun to integrate their product advantages and try to enter the DSP or information flow field, rather than just being limited to the application market. Next, let’s take a look at Xiaomi News, a product of Xiaomi, and see what its advantages are as an information flow.

First, let's take a look at the usage of Xiaomi's news information. From Xiaomi's backend data, we can see that during the midweek period (Wednesday to Thursday) and Saturday, the morning period (7:00 to 8:00), noon period (10:00 to 12:00) and evening period (20:00 to 22:00) are the times when users read news information most intensively.

Xiaomi News only has one type of advertising, which is in the information flow, and is divided into four types of locations and three types of advertising formats. The 4 positions include: News Information - Home Page Recommendation - No. 4 in Information Flow, News Information - Home Page Recommendation - No. 9 in Information Flow, News Information - Article Page - Information Flow, News Information - Local Channel Page - Information Flow.

Different forms of advertising have different advantages and disadvantages. The advantage of large pictures is that they have a branding effect, providing a stronger visual impact while improving the overall grade of the product. The disadvantage is that the form is single. The advantage of a picture set is that it can convey the theme in multiple dimensions. In addition, the graphic combination form is more novel and presents richer information. The disadvantage is that it has higher requirements for materials. The advantage of small pictures is that the display form is more original, which provides a better user experience and makes the title more eye-catching. The disadvantage is that the picture is too small. The three advertising formats are large pictures, picture sets and small pictures. The required specifications and image sizes are different. Large images are required to be 1000 500 and the size should not exceed 300K. The requirements for group pictures and small pictures are the same, both are 480 360, and the size does not exceed 100K. The difference is that group pictures require 3 pictures, while small pictures only require 1.

Related reading:

1. Introduction to Xiaomi App Store CPD Cooperation

2. Introduction to Xiaomi news resources and advertising formats

3. Introduction to Xiaomi App Store CPD prices and resources

4. Creative label settings for Xiaomi App Store advertising

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6. Introduction to Xiaomi MiMeng advertising resources

7. Introduction to Xiaomi Information Stream Performance Advertising Resources

8. Introduction to Xiaomi Information Stream Performance Advertising Resources