Baidu promotion information flow video advertising display style - large picture video style

Baidu promotion information flow video advertising display style - large picture video style

Style Overview

Presentation location 1: Baidu APP-list page

1. Product Introduction

A video ad style appears on the list page with a play icon. Strong front-end display, high exposure, more eye-catching. Applicable to all industries, can be placed on the Baidu APP list page.

2. Highlights

• Strong front-end display, high exposure, more eye-catching

• Automatically play the current page in Wi-Fi environment

• Jump to NA landing page, smoother experience and stronger compatibility

3. Middle page description

• Video playback: The player is not attached to the ceiling. When you slide up, the video player moves with you, and the advertiser's landing page is displayed in full screen.

• Click the "View Details" button at the end of the video (click to jump to the full-screen advertiser landing page)

• The advertiser landing page is spliced ​​at the bottom, supporting all interactions within the page

• The bottom bar of Baidu APP framework supports one-click sharing and collection of advertiser landing pages

4. Display style

(Click to watch the video)

5. Material requirements:

Material Specifications

Character limit

Creative Name Less than or equal to 30 Chinese characters (less than or equal to 60 characters)
Creative title Within 20 Chinese characters (within 40 characters)
Brand Name 2-8 Chinese characters (4-16 characters)
Material requirements
Video Requirements size size Format Bitrate
Cover still image (2 photos) 1140*640 px <500kb jpg/jpeg/png /
video 1280*720 Within 100M MP4 520kpb

Presentation location 2: Baidu Tieba - List page

1. Product Introduction

Video ads with a play icon appear on the home page and bar list page. Strong front-end display, high exposure, more eye-catching. Applicable to all industries

2. Highlights

• Strong front-end display, high exposure, more eye-catching

• Jump to landing page, smoother experience and stronger compatibility

• The current page will automatically play in the Wi-Fi environment of Tieba

3. Middle page description

• Video playback: The player is not attached to the ceiling. When you slide up, the video player moves with you, and the advertiser's landing page is displayed in full screen.

• Click the "View Now" button at the end of the video (click to jump to the full-screen advertiser landing page)

• The advertiser landing page is spliced ​​at the bottom, supporting all interactions within the page

4. Display style:

5. Material requirements:

Material Specifications

Character limit

Creative Name Less than or equal to 30 Chinese characters (less than or equal to 60 characters)
Creative title Within 20 Chinese characters (within 40 characters)
Brand Name 2-7 Chinese characters (4-14 characters)
Material requirements
Video Requirements size size Format Bitrate
User Avatar 120*120 px <1024kb jpg/jpeg/png /
Cover still image (2 photos) 1140*640 px <500kb jpg/jpeg/png /
video 1280*720 Within 100M MP4 520kpb

Presentation location 3: Haokan APP-list page

1. Product Introduction

A video ad style appears on the list page with a play icon. Strong front-end display, high exposure, more eye-catching. Applicable to all industries

2. Highlights

• Play directly on the list page, automatically play in wifi environment

• First screen exposure: Strong exposure on the second floor, more eye-catching

3. Middle page description

• Ceiling video

• Display the ad title & "View Now" button in the middle (click to jump to the full-screen advertiser landing page)

• The advertiser landing page is spliced ​​at the bottom, supporting all interactions within the page

4. Display style:

5. Material requirements:

Material Specifications

Character limit Creative title Within 30 Chinese characters (within 60 characters)
Brand Name

8 Chinese characters (16 characters)

Material requirements
Video Requirements size size Format Bitrate
User Avatar 120*120 px <100kb jpg/jpeg/png /
Cover image 1140*640 px <500kb jpg/jpeg/png /
video 1280*720 Within 100M MP4

520kpb

※Note: Please consult the marketing consultant for details, the latest product updates shall prevail

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