Introduction to Baidu promotion information flow advertising and screen aggregation advertising!

What is a screen-gathering ad?

Juping Advertising aggregates multiple types of offline screens (OTT home smart TVs, cinema LED screens and ticket machines, building screens and other resources), leverages Baidu's platform advantages, data capabilities, and AI capabilities to empower screens; reaching consumers' multi-scenario life moments, and realizing the integration and precise programmatic delivery of offline advertising.

What is the core value of Juping?

The four core values ​​of Juping are: scenario-based, precision, flexibility, and visualization.

①Scenario-based, multi-scenario coverage. You can choose appropriate scenario resources to reach the target audience according to your delivery goals;

②Precision, precise targeting, you can use a variety of targeting methods to execute advertising;

③Flexibility: With flexible execution, you can select specific media at the time you want to place ads at a very low cost to achieve fast placement and cross-screen joint placement;

④Visualization, visual monitoring, and online visualization of the delivery process;

Is there any difference between Baidu Juping and traditional offline advertising?

The Juping project is designed to address the various drawbacks of traditional offline advertising. For example, most offline advertising can only be purchased for a longer period or a larger area. For example, Focus Media’s building screen advertising can only be purchased by city. Baidu Juping is flexible enough to purchase by targeted group of people or by business district.

In addition, the purchasing threshold for traditional offline advertising is too high, often costing tens of thousands or even hundreds of thousands of yuan. Also, because the price is extremely opaque, getting a good price often depends on personal connections. However, Juping can be operated in the Fengchao account, which is open and transparent. You can choose any resource you want to operate. After selecting the resource and targeting the target audience, the price will be displayed directly. You can start the delivery when you want and pause it when you want. This is something that traditional advertising cannot do at all.

The third important point is the monitoring of advertising data. Although it is different from online performance advertising, data monitoring of brand advertising is also a very important link. For traditional offline advertising that wants to monitor data, advertisers usually have to spend money to hire a third-party research company to conduct the monitoring. However, the Juping project can directly provide multi-dimensional data reports from the product, including portraits of the covered population, changes in the brand keyword Baidu index, changes in brand search rate, etc., completely free of charge. Therefore, Juping is subverting the entire offline advertising industry, completely subverting the way it is played.

Summary of the advantages of Juping compared with traditional offline advertising

Juping leverages Baidu's technological advantages and uses programmatic methods to place offline advertisements. Compared with traditional offline advertisements in the industry, it has the following advantages:

Which customers are suitable for Juping products, brand customers or effect customers?

Juping is a display advertisement played on OTT and outdoor electronic screens. It is suitable for customers who have needs for brand promotion, and is also suitable for customers who pursue brand and effect integration through online and offline joint investment.

Introduction to Baidu promotion information flow advertising and screen aggregation advertising!

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