Introduction to Wandoujia application promotion business, advertising forms, and CPD charging methods!

1. Introduction to promotion business

Wandoujia is China's most popular and active "application search and discovery platform", and is also the most innovative company in China's mobile Internet field that understands applications best. Wandoujia not only allows users to search for more than 2.3 million unique applications and games, but also helps users discover high-quality long-tail applications with the prestigious "Wandoujia Design Award" and other columns; it can also aggregate content within applications through "in-app search" technology, integrate application capabilities, and help users find videos, music, wallpapers and other content within applications.

Wandoujia promotion service uses Wandoujia mobile client and PC client as promotion platforms to recommend your products to users, effectively helping you increase installation volume and bring about a good brand effect.

2. Promotion Implementation Form

Wandoujia provides four types of advertising: "display advertising", "precision advertising", "self-selected search keywords", and "network alliance advertising". You can choose according to your needs and complete the operation in the background.

Display ads: These ads are placed through promotional slots on Wandoujia mobile client and PC.

· Precision advertising: delivery through categories and system intelligent keywords.

Self-selected search keywords: Create self-selected search keywords for placement.

· Network alliance advertising: It is delivered through the third party embedding of Wandoujia mobile advertising SDK.

Display ads

· Including four promotion positions: home page, application/game selection, new user recommendation, and Wandoujia. Wandoujia will recommend advertisements in appropriate promotion positions based on user characteristics.

The bidding system for "display promotion" needs to be uniformly set up to rank products based on bids and product quality scores, and each promotion position will be displayed in order of ranking;

For more information about display ads, please refer to the promotion location resource introduction.

Targeted Advertising

· Precision promotion is a combination of classified advertising positions and smart keywords;

· These users are more active than ordinary users, so you can set a unified bid for "precision promotion";

For more information on targeted advertising, please refer to the introduction to promotional placement resources.

Self-selected search keyword ads

Different from the system-selected keywords in precision advertising, you can add some brand words, competitor words and hot search words to be delivered separately;

For more information about self-selected search keyword ads, please refer to the promotion location resource introduction.

Network advertising

· The promotion position is independent of the Wandoujia client and is displayed on the third-party app that embeds the Wandoujia mobile advertising SDK;

The download volume of online alliance promotion is very large, and the download price is low. However, due to the uneven quality of the media connected to the SDK, the activation conversion effect is lower than other advertising forms;

For affiliate advertising, please refer to the introduction of promotional placement resources.

Ranking Rules

Ranking rules apply to display ads and targeted ads, and ranking parameters determine the order of ranking.

Ranking parameter = bid × product quality score;

Bid: The amount you are willing to pay for a product download. The bid can be changed at any time.

Product quality score: The Wandoujia promotion system automatically generates a score based on comprehensive parameters such as user behavior and product quality.

Payment Method

Whether it is display advertising or targeted advertising, the charges are based on the bidding CPD (Cost Per Download). After a Wandoujia user performs a valid download (clicks to download and the download is completed), we will deduct the fee. The amount deducted for each ad download adopts a two-price deduction strategy, that is, a deduction mechanism that uses the bid of the next ad (referring to the ad that is ranked last in the internal ranking of the ad system) as the basis for weighted comprehensive calculation. The actual charge for the ad will be calculated based on your ad click-through rate, the next highest bid, and the click-through rate.

Under this billing mechanism: the actual deduction amount for each download will be less than the bid amount you placed in the backend, so you don't need to worry about bidding too high and adjusting the unit price frequently.

3. Features of promotion business

No need to schedule, promotion can be carried out at any time

After completing the payment process, you can conduct self-service promotion in the background without worrying about scheduling issues;

Pre-charge mode, all funds are used for promotion

Your prepayment will be used entirely for advertising, and we do not charge any other fees.

Strictly remove duplicates to ensure delivery effect

Strict deduplication mechanism removes invalid clicks and downloads to ensure your delivery effect is real.

Account controllable, grasp the delivery rhythm

Control daily spending by setting a daily budget and grasp the timing and rhythm of delivery.

Data is transparent and easy to view at any time

The background opens up various data of promotional products. You can analyze user download behavior through data and continuously optimize the promotion effect.

4. Promotion business consultation

If you encounter any problems during paid promotion, please contact Qinggua Media.

Introduction to Alibaba application platform promotion advertising resources, products and business!

Alibaba App Market Promotion Advertising Process!

Alibaba App Marketing Brand Cooperation Application Process!

Alibaba App Marketing Brand Cooperation Application Process!

An introduction to Wandoujia Mobile Assistant’s advertising styles, promotion costs and advantages!

Introduction to Wandoujia application promotion advertising account opening and placement!

Introduction to account opening fees and billing methods for pp assistant promotion advertising!

Introduction to Wandoujia application promotion business, advertising forms, and CPD charging methods!