The "imprint effect" in psychology shows that people often leave a deep psychological "imprint" on the things they see for the first time. Baidu's splash screen ads help brands capture the user's "first glance" attention when the App is launched, thereby upgrading brand exposure. The following are examples of splash screen advertising in different industries: 01. Baidu APP opening screen case Top-level mobile applications, billion-level traffic portal The above rankings are in no particular order, and the image and video speeds have been processed to a certain extent. Author: Baidu Marketing Center Source: Baidu Marketing Center |
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