Don’t know where to start when creating a public account? Don’t know how to edit and follow hot topics? Today, Qingguajun and everyone will learn the content editing skills of public accounts

1. Article Materials (6)

1. WeChat system

Search box: chat history, favorites, friends circle, music, related articles

Search for vertical public accounts

Menu bar topics, keyword replies, account search

2. Weibo system

1. The place where a hot event first breaks out and spreads fastest

2. WeChat circles are relatively closed, while Weibo is more open

3. Weibo is a place where jokes and golden sentences are born

4. Weibo comments section is a gold mine of material

5. When searching on Weibo, you can search by categories, including videos, articles, popular pictures, etc.

3. Baidu

1. Have massive resources

2. Baidu Encyclopedia content is relatively authoritative

3. The search page displays the latest 5 articles on hot topics

4. High image search efficiency

4. Zhihu

1. Zhihu has many big Vs, and the content quality is relatively high

2. Special topics

3. Each issue has multiple professionals providing opinions from different angles

4. Each topic has an "Essence" option, sorted by the number of likes

5. Tencent Video (its own platform)

1. Short videos create content differentiation and improve user experience

2. The recommended length of the video is 5 minutes or less, preferably no longer than 10 minutes

2. How to make the article fluent and easy to read

1. Sort out the article structure

Try to divide the article into sections and blocks to shape the structure of the article.

Write a concise subheading for each section.

3-4 lines per paragraph is more appropriate, less than 8 lines,

2. Check the consistency of the article

An article only solves one problem

3. Find the inconsistency of the article

4. Test in a small circle

3. How to write a good article introduction (6)

1. Start with an abstract and condense the essence

2. Express your views and inspire your team

3. Relevant to you and useful to you

4. State the event and raise questions

5. Describe the pain points and hit the readers

6. Create suspense and arouse curiosity

7. Start with a golden sentence and trigger resonance

IV. The Importance of the Ending of an Article (6)

1. Summarize the whole article and make it valuable

2. Emphasize opinions and encourage people to take sides

3. Raise topics and trigger comments

4. Make chicken soup and trigger resonance

5. Read jokes and quotes, and read Weibo

6. User landing point, increase favorability

Author: Jianshu

Source: Jianshu