[ASO Practice] No need to brush or spend money, 6 tricks to multiply the real reviews on AppStore!

No matter how the industry spreads that reviews are useless for ASO optimization , in fact, when allocating weights, the Apple market will give a certain weight to the number of APP reviews. This is inevitable and certain. Admittedly, some friends have experienced unhappy things like large-scale decline of keywords due to brushing comments, but it is not surprising that cheating methods such as brushing comments will trigger Apple’s punishment mechanism.

Apple is not targeting the number of reviews; it is targeting cheating behavior like this.

Since natural comments will not trigger Apple's penalty mechanism, then as an ASO personnel, it is natural to focus on the number of natural comments in work. We have been studying search engine algorithms. Why? Isn't it to cater to search engines and do what search engines want us to see, so that the ranking will naturally go up.

But the reality is that the vast majority of users will not leave comments while using the APP. If the APP is not suitable for him, he will uninstall it directly. If the APP is suitable for him, he will keep it in his phone. That's how it works. So when faced with this situation, we must take the initiative. Let’s take a look at the following six methods.

How to increase the number of APP reviews

1. Encourage users to write comments through activities, such as giving small gifts for each comment. Of course, there are also virtual prizes, such as one month's VIP membership. These activities can well encourage users to post comments.

2. I believe you must have created a QQ group, so make full use of this advantage, but you need to be clever in the name, such as APP anniversary celebration, write a comment to win a big prize, etc., but the administrator must be able to mobilize the active atmosphere in the group

3. Does WeChat have a public account ? I believe most of them do. I won’t go into the same method as QQ. The different method is that every time a user comes in, you should chat with them and ask them to write comments when they are free. Your attitude should be sincere. Users are ordinary people and they won’t put on airs. Sometimes they will do you a small favor with just a few words.

4. After the user has played for dozens of minutes, a cartoon character will pop up on the side and ask you to write a review. What you need to pay attention to here is to take good care of the user experience, otherwise it may have a counterproductive effect.

5. Make good use of prompts. When the user closes the APP, a prompt can pop up saying something like, "If you like it, give it a good review!" If the user is in a good mood or feels good about your product, this method can be a good way to guide the user to leave a comment.

6. Cleverly use offline promotion . The biggest advantage of offline promotion is that you can meet with users face to face. After users download the APP through offline promotion, you might as well say that if they give a good review 24 hours after downloading, they will receive a 50-cent WeChat red packet . This will not only guide users to give good reviews, but also increase the number of followers for your WeChat public account. Don’t be reluctant to spend the fifty cents; it is always cheaper than buying reviews, and the quality is super high.

We can effectively increase natural comments through various methods, which is not only beneficial for ASO optimization, but also saves the company money and avoids the potential risks brought by buying comments. This three-pronged approach is definitely worth doing.

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