Taking advantage of the merger between Didi and Uber in China, Durex’s “old driver” copywriting exploded again!
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The first hot topic in August: On the afternoon of the 1st, Didi Chuxing announced that it had reached a strategic agreement with Uber Global. Didi Chuxing will acquire all of Uber China’s assets, including its brand, business, data, and operations in mainland China. The first media headline in August! The whole internet exploded ~ the tech circle exploded ~ the advertising and marketing circle exploded~~! ! ! Well, Dudu laughed~~~ You little bastard, I have to play tricks on you~~ Let’s not talk about the monopoly after the merger or the big store bullying the customers. As a copywriter , I am more concerned about which brand’s copywriting is more amazing! ! ! Brands take advantage of "merger" opportunity, who is the veteran driver? 1. Durex Copywriting: DUDU taxi, the choice of experienced drivers. @Durex The picture design is simple. Who cares about Dudu's art design? The copywriting is "DUDU takes a taxi, the choice of an experienced driver" and "DiDi+Uber=DUDU". The pictures and texts are clever. Even netizens praised the copywriting and only admired the experienced driver Durex. Dudu's combination of leveraged elements with brands and products always amazes you~! ! Netizens teased the topic under Dudu official Weibo: Dudu taxi, the choice of veteran drivers @玉如意郎君文稿 the fastest man in the world @Chowa-DD Dudu is always so fast, I am not happy @张HUA玉文稿 I only admire Durex, BMW and Nike, is the new app called dudu to make appointments? @Dry Pen Flying White The veteran copywriters couldn't help but fire back: Personally, I think it's still not classic enough, it should be UBER lying down with its mouth facing DIDI, and DIDI stretching out and entering UBER. Caption: From now on, you are mine! @Fengcheng Wulu Fengwujun 2. BMW Copywriting: BIUBIU, let’s set off immediately! @宝马Let me guess what taxi-hailing gadget you want the most… BMW + DIDI + UBER = BIUBIU, get going right away! Although Durex has taken advantage of the situation, the old driver BMW has also done its part. BIUBIU and “set off immediately” secretly coincide with Didi’s previous slogan “Just one click, set off immediately”, and she deliberately added quotation marks around the word “Ma” and cleverly replaced “BMW”. She is really an honest scheming bitch. Even netizens were amazed, saying that his reaction speed was biu biu biu, even surpassing Dudu. 3. Shenzhou Special Car Copywriter: I wish you happiness~! @Shenzhou Special Car Even netizens couldn’t stand Shenzhou Special Car taking advantage of the situation: one is your own daughter, the other is your own niece, why are you being so pretentious @卓木只想是个厨, the two sisters together are landlords @老张小璋we are looking forward to your big bomb! @Watermelon with Lychee 4. Jiayuan.com Copywriting: Didi and Uber China merged, and another couple is now single! ! ! @Century Good Marriage In terms of Jiayuan.com’s brand and product attributes, this time the copywriting was also a highlight. There are so many singles apps, and now there is another couple who has found their partner. Well, if you want to find your partner, come find me~~~ Finally, the chat records in the taxi circle were also exposed! Well, actually everyone is playing routines~ The taxi team has revealed it~~~ If you want to get new accurate users, click: ASO optimization service Cucumber Advertising Alliance The author of this article @文案君那口虫compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting! |
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