PPT skills for event planning with a million-dollar budget!

As long as you pay attention to the following points when making an activity plan, an activity planning plan will be roughly formed:

1. Make sure to clearly explain the logic of the event, such as the reason for holding the event, process details, venue personnel, etc.

2. Elaborate on the details of the activity and explain how to carry out the specific activity

3. Clearly list the venue, materials, personnel and other conditions required to hold the event

4. Clearly list the costs of holding the event

Now let us demonstrate how to make a complete event planning plan.

1. User analysis

To plan an excellent event, you must first understand the target audience of the event. Therefore, analyzing user portraits is the first step in making an event planning plan.

The data that makes up the user portrait is diverse. We can analyze it from aspects such as gender, age, occupation and income. Multi-angle analysis helps us build a clearer and more three-dimensional user portrait, making the activities more targeted.

Logical templates such as parallelism, pyramids, and contrast in the text are effective tools for portraying user portraits.

Pure imagination and description are not convincing, so we need to point out the source of the data when describing user characteristics.

After completing the user portrait, we can use a question to introduce the following content. At this time, we can use graphic layout or famous quotes templates.

2. Event theme and details

After raising the question at the end of the previous chapter, we can respond with a brief sentence that points out the theme of this activity.

Single-sheet graphic layouts and famous quote templates can create this effect.

After the foreshadowing in the previous article, the interest of the readers of the plan has been aroused, and they are eager to know what kind of activities will be carried out in the following text to solve these users' pain points. At this time, we can start to introduce the activity plan in detail.

First, we can briefly introduce the process arrangement of the activity by inserting a process or timeline template.

Then, for specific individual activities, we can use graphic layout or templates in case-activity introduction to introduce them. The picture + text format can be used to introduce most activities.

For some repetitive game activities, we can use the loop template in the text to explain the rules and processes.

3. Venue, personnel and materials

After introducing the event content in detail, we need to let the readers of the plan understand the information such as venue, personnel and materials required to hold the event.

First, use graphic layout to introduce the venue, and use real-life photos with map location to make the venue information clear at a glance.

For personnel, you can use the New-Case-Character Introduction template, and then use the Main Text-Organization template to introduce each person's functions and projects they are responsible for.

Graphic layout and case-poster templates are both excellent ways to display materials. After selecting a suitable template, you only need to replace the actual material design pictures used in the PPT.

4. Publicity Planning

The promotional effect of offline activities is very limited. Promoting through online channels can effectively amplify the influence of the event.

The first step in making a publicity plan is to establish a publicity timeline, clarify the release time nodes of online publicity activities, and cooperate with offline activities to promote the campaign.

Then use the case-character introduction template to introduce the key personnel of the online promotional event, such as which industry KOLs were invited to promote the event.

Of course, the effect diagram of the promotional activities is indispensable. By selecting a suitable template in the resource library of case-screenshot description, you can simulate the display effect of online promotion.

5. Quotation

The last part of the plan needs to introduce the various expenses of holding the event. First, you can use a visual chart - a bar chart to show the value and proportion of each expense.

Then we need to create a new blank slide, insert a table, and fill in the costs of each project process for the event.

Finally, insert the end page to end.

The above is the whole process of making an event planning plan. Now let’s review the key points:

1. Start with user or market analysis to highlight the importance and necessity of this activity

2. Clearly state the theme of the event, explain the details of the event, and the specific conditions required to hold the event

3. Use a table to clearly list the various expenses incurred by the activity

The production demonstration shown in this article is just one of many event planning plans. We need to adjust the plan to varying degrees for different scenarios and content, and avoid copying it.

Author: WPS Production

Source: WPS Production