Kuaishou operation skills: How to package your own Kuaishou account?

Nowadays, short video software has covered our lives, and Kuaishou has become one of the indispensable entertainment software in our lives. Some users use Kuaishou to record their lives, while companies use Kuaishou as a tool to bring goods. So, as a Kuaishou operator, how should we package our Kuaishou account? You can start from the following two aspects:

1. Do a good job in positioning the Kuaishou account

1. Before we can position our Kuaishou account well, we need to take stock of our own operational demands and resources.

We need to clarify the logic of our choice, that is, why we choose Kuaishou and how to act? What are the team goals? If a Kuaishou account chooses to be a brand, does it need values ​​and high exposure? If you choose content, does it have to be interesting, useful, and highly vertical? Also, evaluate what resources you can mobilize, such as teacher resources and video resources?

2. Before creating a Kuaishou account, we should check out more Kuaishou accounts of the same type and see what the ceiling of fans is among accounts of the same type. What is the content direction and format of their account creation? How is the fan interaction of the account? Who is commenting? How to play as an anchor? Which of Kuaishou's monetization models is more suitable for you, live lectures and course sales or short video course sales?

3. Make good use of third-party data platforms for research. Currently, there are Kuaishou data analysis software, such as FeiGua Data Kuaishou version, which can conduct analysis through the platform's rankings, Kuaishou fan portraits, live e-commerce/short video e-commerce sales data, etc.

2. Do a good job in character setting

After completing the previous basic work, we will start operating a Kuaishou account. In the process of operating the Kuaishou account, we must also do a good job in the personality setting of the Kuaishou account. The character setting work of Kuaishou account is mainly carried out from the following three aspects:

1. Set up the basic information of Kuaishou account:

1) Visual style: The profile picture, cover, and work (short video) are all in high definition, and the visual consistency of the three enhances your authority. Combined with the positioning of the Kuaishou account, it helps users quickly get to know you.

2) Account nickname: It should have a persona that can make users feel close to it. For example, "Mr. Li, Junior High School Mathematics" is better than "Junior High School Mathematics". It is best if the nickname contains search terms so that users can search for search traffic, such as "mathematics".

3) Personal profile: Complete personal information to get closer to fans, introduce content direction and account live broadcast time. At the same time, please note that it is best to use the first person to express your true feelings in your personal profile.

2. Let the Kuaishou algorithm know you:

If you want the Kuaishou algorithm to recognize you quickly, you need to work hard on the picture (elements, characters, recognizability), sound (BGM, dubbing), text (title, work text, sending copy), content (topic selection, consistency), and fan portrait.

3. Clarify the needs of Kuaishou fans:

Many of the videos that appear on Kuaishou are not the most sophisticated or expensive to shoot; sincere, honest and strong expressions are more popular. Therefore, all our video content creation should revolve around fans.