Short video operation and production skills!

With the continuous changes in various mechanisms in the short video industry, the competition among short video platforms is becoming increasingly fierce. So, if you want to gain a foothold in the short video field, in addition to producing high-quality content, the skills of operating and producing short videos are also indispensable. So, what are the short video operation skills?

1. Take advantage of the hot spots

Riding on the popularity of a video is one of the effective ways to help it become popular. Hot spots are a good thing for self-media people, as they can help you promote your videos invisibly. Hot topics are always what we media people pursue, because they invisibly increase our recommendations. There is a hot topic list on Douyin, and the effect is still considerable, but hot topics are not necessarily hot news, they can also be some popular topics or things. Or you can get some inspiration from the hot search rankings on Weibo, Baidu, and Sogou:

1) Weibo search hot search list https://s.weibo.com/top/summary

2) Baidu Search Ranking http://top.baidu.com

3) Sogou Hot Search List http://top.sogou.com

2. The topic should be novel

If we search for "yoga" on Tencent Video now, we can find that it has been filmed by many people, but the number of views is still quite high. For this kind of topic, we can learn from it. Generally, videos with high number of views have very beautiful pictures. At this time, we have to learn about photography well. When such videos come out, the number of views will generally not be too bad!

The important point is that your topic should be easy to handle, comfortable for users to read, and credible and convincing. If you want to make a hit video, you must first study your fan positioning and what kind of content they will like. In general, the topic of the short video is very important, but your content should not be divorced from life and users. Only by starting from the users can you make a good short video.

You can create content based on your own experience and creativity. Originality is of course inseparable from innovation. Original and innovative content can attract more users to read and is easier to get recommendations. Therefore, when producing content, if you combine the topic selection with your own creativity to create, you will get good views!

3. Take advantage of the herd effect

There is a typical phenomenon in psychology called the herd effect. What this means is that when some people see what others are doing, they will involuntarily follow suit. A typical example is that when one person on the street looks up at the sky for a long time, more people will follow suit and look up at the sky, even though they themselves don’t know what they are looking at.

If you want to trigger a herd effect, you must first create momentum. The greater the momentum, the greater the herd effect will be. First increase people's attention to this matter. When the attention is high enough, doing this thing will trigger people's herd effect. In essence, it is still taking advantage of people's curiosity. In this process, everyone's expectations for things continue to increase, and curiosity will drive them to find out more.

4. Ensure content verticality

Content verticality actually means that the content you publish is in the same direction as the field you choose, and the continuous output of content is also in the same direction. For example, if you choose the beauty field, but the content you create is food, then this is non-vertical content. Vertical content has two advantages. One is the continuous production of more attractive content, and the other is to increase the weight of your own account and make it less likely to lose fans.

Content verticality is not only reflected in the content, but also in the output method. Many users find it troublesome to operate short videos after a period of time, so they choose to operate in the form of pictures and texts. Doing so also fails to take into account the issue of content verticality, and is an approach we do not recommend.

5. Ensure content quality and update frequency

Short video operators must ensure the quality of content. When the content they produce has problems such as unclear picture quality, many typos in subtitles, and discordant accompaniment, the user experience will be poor and the bounce rate will be very high. The video completion rate, number of likes, and number of reposts cannot be guaranteed. Therefore, in the process of making short videos, you must pay attention to these details to ensure the competitiveness of the output content. In addition to content quality, the frequency of content updates must also be guaranteed. Interrupting or stopping updates will not only affect the weight of your account, but will also be accompanied by a loss of fans.

6. Interactive fission

If your short video account has gained a certain number of fans and then stops gaining new fans for a long time, it means that you are not making full use of your resources. After our short video account has released a certain number of short videos and established a certain fan base, we must pay attention to the comments below the videos and respond to them to increase interaction in the comment area. Build good relationships with your account's loyal fans and establish a sense of trust. These loyal fans will automatically and spontaneously help you promote your account for free and recommend your account to their friends, colleagues, etc. With the continuous influx of new fans, the continuous and stable output of your content, and the fact that these new fans can truly like your short video content, then they will become loyal fans. The base of loyal fans will also expand, and the number of fans of your account will increase over time.

What are the techniques for operating short videos?

1. Do a good job of positioning

Whether it is content creation or short video operation, you must position yourself in your field and create videos in your own field. Never change your field every day. Otherwise, when you are operating short videos in the early stage, it will be difficult to accumulate fans due to the change of fields, and you will naturally give up in the later stage. Therefore, when operating short videos, you must pay attention to the importance of field positioning and the consequences of publishing content casually.

2. Suitable platform

For self-media operators, choosing a right platform and operating an account mainly depends on the traffic and user base of the platform you are on. No matter how good the video content is, if you choose an inappropriate platform or have low traffic, it won’t be of much use. If no users read it, it will just be a waste of effort. Therefore, when operating short videos, you must consider the platform carefully. There are many short video operating platforms, such as: Toutiao, Dayu, Youku, Tencent, Sohu, Meipai, Douyin, etc. You must position your own audience and choose a suitable platform for operation.

3. High-quality content

High-quality short video content is very important. When operating short videos, it is very taboo to use badly copied videos without commentary, subtitles, or a beginning or an end. Such videos are difficult to be recommended. When creating short videos, you must combine your own field and crowd to create content that the crowd really likes. Create videos based on demand and be sure to have original content.

4. User interactivity

When operating short videos, you must actively interact with fans and do a good job of maintenance. You can hold some lottery activities for forwarding comments to increase user experience. This way we can better understand user needs and create based on their needs. This will also bring more traffic to our videos and is one of the techniques for short video operations.

Author: Love Profit

Source: Aiyingli