Selling in large quantities at small profits is a foolish approach. Check out the 12 most profitable marketing rules of the Jews!

There is a reason why Jews are known as the smartest businessmen. I would like to share this article with you today.
"Either sell more products to the same person, or sell the same product to more people" is the Jewish distribution rule, which reveals the essence of marketing .

There are many viewpoints in Jewish business law, such as that "small profits but quick turnover" is stupid, that one should target women (diamonds, jewelry, clothing, etc.), and that it is not cost-effective to make deposits for profit.

Venture capital is the most profitable, giving up decisively is far better than making big money patiently, letting money make money and other "business principles" are all worthy of learning and reflection for marketers . Those who invest in opening a store believe that they should learn marketing from the Jews.

Jewish business law holds that if you want to make money, you must target women. Because men make money, women spend it - men are not interested in keeping and using money (purchasing household supplies), but in making money;

Storage and use (purchasing household supplies) are women's business. This is indeed the case in real life. Not only is the purchase of diamonds, jewelry, gold, silver, clothing and other accessories a woman's job, but even household food and supplies are mostly managed by women.

Therefore, paying more attention to the female market and serving women is an important path for marketers to achieve success.

For example, when the whole family goes shopping on holidays, it is usually the men and children who choose places to play, while the women patiently select products until the children or the men can't hold on any longer, and then the whole family reluctantly leaves.

If a woman is alone or with a female companion, she will go to one shopping mall after another to choose products, often shopping for half a day or even a whole day, and then go home satisfied.

Serving women requires understanding the characteristics of the female market, such as their positive attitude towards life, their confidence in their lifestyle, their courage to try different methods, and their ability to enjoy all-round fun;

They react extremely quickly to information obtained from the media, especially television, and are eager to try out new information and knowledge immediately; if a marketing message is recognized by women, it will easily become a fashion, etc.

Therefore, marketers should understand women's consumption trends, keep up with women's changing tastes, adapt to women's fashion complexes, meet women's consumption preferences, cater to women's pursuit of beauty, create trendy selling points for products, and serve women wholeheartedly.

Traveling around for money is a natural trait of the Jews. Not only do they run around buying and selling, they also encourage others to do so.

Because the Jews have been without a country for a long time, they are born world citizens; Jewish merchants have no fixed markets, which makes them born world merchants.

Jewish merchants made feints to the east and attacked in the west, fought their way north and south, and established extensive connections, making one trade deal after another, big and small. As long as you did business with a Jew, everyone would be your friend.

Marketing also needs to go everywhere for money. In today's globalized context, marketing should allocate resources based on the global market, "doing business everywhere and earning money from all directions."

Constantly seek new markets and shift market focus, such as entering the international market, looking for new market opportunities in a global context, or shifting from a highly competitive market to a less competitive market.

The 78:22 rule is a natural law. For example, 22% of industries such as clothing, catering, construction, jewelry, and medicine basically account for about 78% of life consumption.

Therefore, the traditional business areas of Jewish merchants are mostly concentrated in catering, clothing, jewelry, construction, and medicine, especially women's and children's products.

Men earn 78% of the world's money, while women consume 78% of the world's money. The 78:22 rule is common in marketing, such as 22% of customers generate 78% of a company’s profits;

22% of the products are the core products of the enterprise, etc. Therefore, in marketing activities , a key customer marketing strategy should be implemented, based on customer value, to grasp key products and key customers, so as to improve the efficiency and effectiveness of marketing.

The Jews believe that in the distribution process, they should target people's mouths and do "mouth" business, that is, business related to eating.

In a nutshell, Jews advocate running vegetable stores, fish stores, hotels, grocery stores, rice stores, snack shops and fruit stores, because doing these businesses will definitely make money.

Generally speaking, Jews advocate opening restaurants, bars, nightclubs, etc.

The Jews even believe that the business of talking, even involving poison, can make money. Marketing also needs to revolve around mouth services.

Because eating is one of the most basic needs of human beings, with the improvement of consumption levels, consumers' eating habits are also keeping pace with the times. Where consumers are dissatisfied, there is demand. Only products that meet the basic needs of the masses have huge room for development.

Only the wisdom to make money is true wisdom. Jews believe that making money is right and natural.

If you don't make money that you can earn, it is a sin against money and you will be punished by God. Jewish businessmen emphasize winning with wisdom and using their brains to make money, because wisdom is the wisdom that can make money. In other words, the ability to make money is true wisdom.

In this way, money becomes the measure of wisdom. Only when wisdom is transformed into money can it be living wisdom, and only when money is transformed into wisdom can it be living money.

Living money and living wisdom are inseparable. Marketing also requires thinking with the brain and analyzing consumer consumption behaviors, such as consumers’ nostalgia; consumers’ desire for immortality;

Consumers’ desire for power, curiosity, fear, anxiety, etc., need to pay attention to consumers’ emotional needs and marketing stakeholders, such as influencers, decision makers, users, etc.; make consumers’ value confirmation;

Satisfy consumers' self-esteem; unleash consumers' creativity, etc.; need to innovate constantly, whether it is products, prices, channels or promotions, innovation is inevitable, such as discovering market opportunities, guiding and creating market demand;

Optimize channel mix, find strategic terminals, etc.

Wealth is earned, not accumulated by scrimping and saving. Focusing on making money is the unshakable belief of Jewish businessmen.

High returns from marketing activities require high investment, and open source is the foundation. For example, developing new customers while maintaining existing ones; conducting influential communications;

Through event planning, we can enhance brand awareness and reputation, etc. Of course, we also need to save money. During the marketing activities, we should emphasize efficiency and effectiveness. On the one hand, we should stop waste, and on the other hand, we should create a "marketing ecosystem" and "harmonious marketing."

One of the Jewish business mottos is "Don't steal time." This motto is not only about making money, but also about Jewish business etiquette.

The saying "Don't steal time" tells the Jews not to interfere with other people's time even for a minute.

In the eyes of the Jews, time is life, time is life, and time is also money. Jews believe in the creed that "time is money".

Jews value time, and another meaning of it is that every minute and every second can seize business opportunities.

In today's increasingly competitive environment, "the fast fish eats the slow fish". Therefore, marketing activities need to have quick feedback, strive for the initiative in competition, change with change, and make continuous dynamic adjustments.

The business world is a place of equal opportunities. Under the same conditions, whoever can get there first, seize the initiative, and take the initiative will be sure to win.

In marketing activities, it is also necessary to constantly analyze market information, rely on information to seize opportunities and win quickly, such as the analysis of the macro environment (such as policies, laws, nature, technology, politics, etc.).

It is necessary to obtain competitive intelligence, to act quickly to seize market opportunities, to analyze competitors and consumers, and to obtain relevant information so that you can act quickly and seize the initiative.

Jews pay the most attention to "contracts" when doing business. In the business community all over the world, Jewish businessmen are well-known for their integrity and commitment.

Once Jews sign a contract, they will never break it no matter what problems arise. They believe that "contract" is God's covenant. Since Jews generally value trust and keep their promises, they often do not even need a contract when doing business with each other.

Verbal promises are also binding enough because "God can hear them." The Jews are almost astonishingly loyal to their contracts.

When doing business, the Jews never give in and always make every penny profitable, but when it comes to contracts, they will absolutely abide by them even if it means a huge loss.

The Jews never break a contract, but they often cleverly adapt the contract to their own advantage without changing the contract. Because in the business world, the key issue in the eyes of Jews is not whether it is moral or immoral, but whether it is legal or not.

In marketing activities, it is also necessary to practice honest marketing, abide by the rules of the game , establish a partnership of mutual trust with marketing stakeholders, impress customers with sincerity, and take honesty as the foundation.

As the Jewish economist William Leggeson said, everything can be borrowed, including funds, talents, technology, and wisdom.

The world has prepared all the resources you need. All you have to do is collect them and use your wisdom to combine them organically.

Marketing activities also require resource integration. Whether it is marketing communication or value chain management, it requires resource integration and "leveraging".

For example, event planning requires leveraging momentum, brand building requires leveraging momentum, terminal promotions require leveraging momentum, marketing communications require integrating resources, and so on.

The Jews believe that distributors should "look as far ahead as possible". The farther you can imagine the future development, the farther your success will be.

“What the feet cannot reach, the eyes must reach; what the eyes cannot reach, the heart must reach.” Marketing also requires a strategic vision to avoid “marketing myopia.”

Whether it is channel selection or terminal design and arrangement, strategic thinking is required. Only by combining the company's development stage and industry development trends and taking a half step ahead can we guide and create market demand.

A classic story widely circulated among the Jews is this: Someone gave an orange to two children, and the two children began to argue about how to divide the orange. At this time, the person made a suggestion: one child would be responsible for cutting the orange, while the other child would choose the orange first.

As a result, the two children each took half of the orange and went home happily. When the first child got home, he scooped out the pulp and threw it away, but kept the orange peel and ground it up, mixed it with flour and baked a cake.

Another child put the pulp into a juicer to make juice to drink, peeled off the skin and threw it into the trash can.

From the above situation, we can see that although the two children each got a seemingly fair half, their things were not fully utilized and they did not get the greatest benefit.

This shows that they did not declare their respective interests in advance, did not communicate and negotiate, which led to the blind pursuit of fairness in form and position. As a result, the interests of both parties were not maximized in the negotiations.

There are many negotiations to be faced in marketing activities. During the negotiation process, communication should be strengthened to create value through communication and achieve a "win-win" outcome.

For example, by communicating with consumers, we can clarify the core value points; by strengthening communication and negotiation with the outside world, we can establish a good image;

By strengthening internal communication and negotiation to create a good atmosphere, communication starts from the heart and negotiation creates value.

In short, Jewish business rules require analysis and insight, and their way of thinking is closely related to marketing activities. As the American saying goes: "Wisdom is in the heads of the Chinese, and money is in the pockets of the Jews."

Because the key to marketing is to transfer the customer's money from his pocket and put the product and enterprise ideas into the customer's mind;

Not only do you need to find your customers and reach them, but you also need to convince them and serve them well.

We should not only "take advantage of the situation", but also "attack the hearts" to create a good customer experience in all aspects, move and associate customers, and then stimulate their desire to buy.