Short video promotion: How to quickly attract users and achieve conversions?

In the era of content consumption, short videos have suddenly become a "dark horse" that has broken through the siege and quickly swept across major new media platforms. If advertisers want to capture large amounts of traffic at low cost, they must dare to try new things. It’s time to try some new tricks in information flow!

However, before investing, you still need to think calmly and listen to the experience of Baidu's senior optimizers first to reduce the cost of trial and error in minutes!

What kind of short video will be the ultimate winner in this fierce competition? How can we quickly attract users and achieve conversions in a very short time? In fact, as long as you remember a few simple tips, you can be sure of success.

First, let’s take a look at the two videos and see which one has a better conversion effect?

Video A: Street interview (original video)

Video B: Beautiful girls chatting (original video)

I believe that everyone has their own judgment now, so let us fully disassemble this customer case and see if the data results are the same as expected~

Tips: The video is quite large, please watch it in a wifi environment, feel free to watch it~

Knock on the blackboard and highlight the key points

Hey! Seeing this, the answer is obvious. The vertical version of video B wins magnificently. As smart as you are, have you seen through all this?

But then again, sometimes we still need to rationally summarize some replicable rules before we can use them proficiently based on intuitive judgments! An excellent short video must have four qualities: novel content, beautiful material, varied style, and consistent intention . For those who didn’t guess correctly, quickly recite this set of high conversion secrets silently. Your success in creative account optimization in 2019 depends on it!

Source: Information Flow Intelligence Bureau