10 marketing insights that only top players understand!

1. To develop a marketing style for your company, first understand your boss’ personality

Bonus: An expert saw a fruit farmer pruning a fruit tree, so he walked over and said, "With your current pruning method, it would be good if the tree can produce three or two apples in the fall. Why don't you try to learn new methods from me?" The fruit farmer turned around and said calmly, "If I can produce three or two apples in the fall, I'll be very happy, because this is a pear tree!"

2. Many market segments do not expand new markets, but simply highlight some sub-demands in the original market.

Bonus: Boss, I'd better cut this pizza into 4 slices. I won't be able to finish 8 slices!

3. In marketing, don’t always think about subverting classics and rules. First, clarify the difference between niche markets and market segments.

Bonus: This steamed bun is too unpalatable, why don’t we develop a steamed bun with stuffing!

4. After you have been in the marketing field for five or six years, you will find that building a knowledge system structure is far more valuable than chasing some Internet celebrity marketing concepts.

Bonus: The once-famous divine song Little Apple is no longer used by grandpas and grandmas for square dancing.

5. The so-called consumption upgrade is to improve the product from cost-effective to value for money

Bonus: For your product, does value determine price, or does price shape value?

6. The real power of marketing actually starts from the moment when consumers and your boss are no longer easily obsessed and fooled.

Bonus: Good-looking young men don’t learn the pick-up guide. If the hot topics that we followed 24 hours a day, the H5 projects that came into being for no reason, and the corporate Weibo posts that only sent chicken soup for the morning, are still effective, then what are marketers for?

7. The world is not just populated by first- and second-tier cities. Various companies and brands always want to pick on white-collar workers in first- and second-tier cities. They have been driven crazy and don’t really want to be your target audience.

Bonus: The reason why so many people like to study first- and second-tier cities is because they only understand and are lazy enough to only understand first- and second-tier cities.

8. Why is the cost of attracting new users for APP getting higher and higher? Because for users, that is the cost of APP migration

Bonus: Many new users targeted by micro-innovation apps have actually already been fed once by other brands and products. No mobile phone or refrigerator company would be obsessed with finding consumers who have never used a mobile phone or refrigerator, but why are Internet entrepreneurs so obsessed with their products being unparalleled in the world?

9. For many companies (especially restaurants), if your brand gets bad reviews , it is likely because one of your products/services is too good.

Bonus: Many consumers who are attracted by your high-end image and come in evening gowns will not want or like the cost-effective rice bowl you offer for 10 yuan.

10. The most valuable paid knowledge is not to listen to a popular lecturer analyzing a packaged success case, but to reread and discuss Kotler's "Marketing Management" with an old bird.

Bonus: After you have been tearing apart the Japanese in the market for three or four years (experience), you suddenly realize that you actually have a gun (knowledge)!

It doesn’t matter if you don’t understand or are not satisfied. You can leave a message to tell me. I can turn each of them into a push article. Please believe in my ability to talk.

The author of this article @诅咒我 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, information flow advertising, advertising platform