Why are your short videos boring and no one watches them? Because you didn't do the scripting.

Script design plays a very important part in video creation. Script design is to add points to the video. The script design of vlog (this article mainly discusses the shooting method of vlog short video ) is different from the traditional script design. The design of vlog mainly tends to plan for future events, which are real and will happen.

The first step in script design: choosing a topic

The following two topic selection methods are best interspersed with each other:

A: Topics around common topics

Time-sensitive holidays: Find a calendar and mark all the holidays in a year. Each holiday can become a video narrative theme.

Important anniversaries: Days that are meaningful to you, such as wedding anniversary, payday, 30th day at work, birthday, live your life with a sense of ritual!

Hot events: Important hot events can be followed and filmed, but politics and negative entertainment news such as divorce should not be filmed.

Daily life records: records of daily work, breakfast, lunch, and dinner, etc., but do not let each section exceed 50% of the total length of the video. For example, do not record dinner too long. If it exceeds 50%, it will be classified as a food section instead of a VLOG.

Sharing of practical information: such as exploring gourmet restaurants and recommending city scenery, etc., to make users feel fulfilled.

Travel and food experience: You don’t have to travel far away, you can also record the small scenic spots around the city.

Visit stores and exhibitions: You can record car shows, art exhibitions, flower shows, etc. in the city.

Unboxing review: Please note that the unboxing video section should not exceed 50% of the entire video.

Optimistic attitude towards life: Videos should convey positive energy. Don’t just complain and express dissatisfaction in your videos. This will not only prevent you from being recommended by the platform, but will also make users feel depressed and distrustful of you after watching your videos.

Family, love and friendship: share with everyone the warm interactions between you and your family and loved ones.

Regular events and competitions: record various competitions and activities in your own field. For example, I, Xue Daqiang, often visit some beauty industry-related competitions (ps: for work reasons). In fact, few people know about this niche field, and recording it will become a video that netizens like to watch.

B: Clear theme - typical character type selection

Work category: Based on the different types of work, the content revolves around obvious professional characteristics to satisfy the audience's curiosity about this profession, such as workers, food delivery boys, couriers, designated drivers, extras, office white-collar workers, etc.

Lifestyle: Pitfalls of renting and buying a house (applying for property certificates, signing contracts, inspecting houses, etc.), comparing prices for daily necessities in supermarkets (where to buy good and cheap products), morning rush hour, evening rush hour, the night sky after overtime, etc.

Entrepreneurs: Brick-and-mortar store entrepreneurs record their daily business operations, share practical entrepreneurial experiences, how much money they make each month, etc.

The little people in big cities , although ordinary, hard and full of difficulties, have dreams in their hearts , which will definitely resonate with netizens.

Note: Don’t just sit in front of the camera and talk. You need to feel real and involved. For example, if you start a restaurant business, you need to record the real business scenes of a day and make a summary at the end of the video.

Lifestyle category : The video editing style is quite sophisticated, clear, professional, and the images are high-end.

Such as high-end sharing (taking you to see galleries, hotels, art exhibitions, opera houses, dramas, small theaters, etc., most people have never seen these scenes.)

The difficulties of self-management: high demands on one’s own image, self-restraint and willpower, and sharing of self-management experiences, such as body management.

The second step is to start script design:

1: Determine your own personality (I will share personality positioning methods next week).

2: Select a topic from the topic directions above.

3: Finally, design the script around this theme.

The script design of Vlog is the plan for your daily schedule. It is what is really going to happen in the future. Remember not to turn it into a script design in the traditional sense.

There are two script design directions:

1. Time: morning, noon and evening

2. Location: Location 1, Location 2, Location 3

Note: Script Essentials

Formula: with whom, where to go, what to do . This is the basic factor, and the above content is all about this.

Design the script according to time : This means that the time must be logical. For example, my schedule today is to go to Disney in the morning, go shopping in the afternoon, and have a big dinner in the evening.

The shooting method should be to have a picture at Disney to prove that you have been to Disney and what you played; in the afternoon, there should be a picture of what you bought at the mall; and where you went for dinner in the evening. This will make the video complete. These are all necessary pictures.

Design scripts by location : Check information in advance, understand the environment around the destination, find out fun and interesting spots, and the special atmosphere of the surrounding people. For example, you can check the information and find out that the bungee jumping and roller coaster at Disneyland are must-see attractions, so you need to record them in the video. Or, you can also record the opening of a shopping mall or the blooming of flowers in a park on your way to work.

Design all curious points to express them with lens language : place the camera on the upper right side of yourself to allow the lens to record more details. To put it simply, think of the lens as your own eyes. Whatever your eyes want to see, the lens can evoke associations in others.

Describe the day’s environment/interesting things you encountered/communication with other people/how you developed your emotions/viewpoints, etc. (positive energy): summarize today’s vlog.

Practical operation:

Design your own script according to the following two script templates

Time for line

Example:

Topic: Attending a college classmate's wedding alone

script:

1.15:00, get ready at home, choose clothes and wash hair

2.16:00, getting ready to go out, taking a taxi and chatting with the driver

3.16:30, arrived at the hotel, greeted classmates, gave red envelopes, blessings and took photos with classmates.

4.17:00, filming the wedding decoration on site, and explaining the love story of classmates

5.18:00, live shot of a classmate’s wedding ceremony

6.19:00, start eating, review the hotel meal standards, and display various delicacies

7.21:00, the wedding is over, I say goodbye to my classmates and take a taxi home

8.21:30, sum up the feelings of the day, say bye

Location is line

Example:

Topic: Going on a weekend vacation with my bestie to an uninhabited bay in Zhangzhou

script:

1. At home in Xiamen, preparing breakfast, organizing clothes and packing skin care products

2. Community convenience store, where you can buy drinks and snacks, and there are also self-service hair dryers

3. Take photos and introduce the scenery along the way while on the highway, and interact with Tumi to express your expectations for the destination

4. Stop at rest area along the way to buy local specialties, taste local delicacies, and take photos

5. Tanzhou Bay, real-life natural scenery, overseas commentary of real feelings, barefoot running on the beach

6. Bay B&B, go to the B&B to check in, take photos of the surrounding environment, the characteristics of the B&B environment, and have dinner.

7. Summarize your feelings of the day in front of the camera and say bye

Author: Xue Daqiang

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