How to create a hit product on Xiaohongshu? Xiaohongshu’s hot-selling guide!

As a gathering place for the new generation of consumers, how Xiaohongshu promotes products and content that young people love and efficiently creates hit products has become the focus of attention for many brands.

01 Create differentiated selling points to capture the user’s mind

The automobile brand "Wuling" has successfully stood out through the Hongguang mini. Unlike traditional cars that pursue performance, Wuling pays more attention to product appearance. On Xiaohongshu, which is mainly used by young female users, the "trendy appearance" of Hongguang mini is closer to users' consumption needs.

02Deliver differentiated appeals and reach more potential users

So how should brands run Xiaohongshu corporate accounts and how should they plan content?

Taking the domestic beauty brand "pmpm" as an example, it shows that the official account @PMPM has published a total of 761 notes and received 997,400 likes.

The account targets young female users and adopts various content forms such as "brand promotion", "welfare delivery", and "product evaluation" to reach more potential users.

Welfare activities attract user interaction, reach more people, and achieve traffic acquisition;

Repost the professional content of @老爸评测, endorse the product from multiple angles such as formula analysis and product efficacy, increase the trust of Xiaohongshu users, and reduce the time it takes to make consumer decisions.

The sharing of individual operators is more about experience gain for users, while the operation of corporate accounts focuses on tone and quality, attracting users through brand stories, product analysis and welfare activities.

03 Cultivate user interaction habits and improve fan stickiness

By observing the maternity and baby brand "Babycare", we found some common patterns of brand interaction with users:

This topic has received 796,070 views so far, leveraging the social attributes of the topic to encourage users to co-create and turn users into natural brand communicators.