Where can I get advertising for my personal Douyin account?

As we all know, once a Douyin account has a certain number of fans, advertisers will automatically come to it, and the account owner can easily make a profit by accepting advertisements. Some Douyin celebrities even earn tens of millions a year. Monetizing through advertising is a common method for big Vs, especially the top big accounts in various fields. Almost every account has implicitly embedded advertisements. Of course, as a content creator, if you cannot monetize through advertising, you will not be able to continue to create good content. Therefore, Douyin officially recognizes this type of monetization.

So what scale does a Douyin account need to reach in order to receive advertisements? Generally speaking, when your number of fans reaches 200,000, businesses will contact you. However, not all types of accounts meet this standard. For example, the film and television editing accounts I mentioned earlier gain followers very quickly, and there are a lot of similar accounts. If you don’t have your own advertising resources for this type of account, it is very likely that you may not receive advertising even if you have 1 million followers. Similarly, if your account has a high verticality and your fan base meets the requirements of certain businesses, some advertisers may send you private messages with less than 200,000 followers.

The mainstream advertising methods are divided into two categories:
1. Non-official, such as Taoke contact, merchant contact

2. Official, such as Star Chart platform and MCN agency

The so-called unofficial means that some advertisers may find you and ask you to help them advertise. If a novice encounters such private messages, he may accept it after negotiating the price. However, once such unofficial advertisements are released, your account will most likely be downgraded after official review. If you just want to make some quick money, this method can indeed be used to monetize. For the long-term development of the account, Qijie recommends taking the second official channel to monetize through advertising.

When the number of followers of our own Douyin account reaches 100,000 or 200,000, and no advertisers contact us, where can we personally get advertising? At this time, you can enter Star Map to look for advertising opportunities, which is the official advertising platform of Douyin. Star Map is a service platform for brand owners, MCN companies and celebrities/influencers to conduct content transactions. Advertising transactions through Star Map will neither be restricted nor be disliked by fans!

There are two ways for individuals to enter the star map:

• Sign a contract with Douyin certified MCN and have MCN provide more services.

• Sign a contract with Douyin officially, that is, content cooperation, register in Star Chart, open an account and you can receive orders.

Advertising task process:

• After finding a task of interest in the Star Map Task Hall, you can view the specific task details and decide whether to accept the designated advertising task from the brand client.

• Conceive creative ideas and upload video scripts according to customer needs, and video production can only be carried out after customer review.

• Once the video is completed and confirmed by the customer, it can be released.

• If there is no complaint from any merchant within seven days of the video being released and it remains public, then one advertising task is completed.

Generally speaking, Douyin influencers can conduct brand co-marketing through various clever ways such as video patches, sponsored voice-overs, image endorsements, interactive stickers, and launching challenges. The Star Map platform will conduct assessments based on the scores of talents/creators from time to time, and reserves the right to continue cooperation in the future or cancel the Star Map entry qualifications.

The above are two ways for individuals to monetize by accepting advertisements. When choosing a monetization method, you must fully consider the sustainable development of the account and follow Douyin’s official policies and channel operations. This is the long-term solution.