How to attract traffic to skin care products on Zhihu

A few days ago, my famous Zhihu account in the skin care field was blocked by the platform. 90,000 fans were gone just like that. I contacted the administrator to find out the reason, but as usual, the official didn’t give any explanation or response. It’s just like love, they broke up just like that. Having learned a lesson, there is only one purpose in operating Zhihu in the future, which is to attract traffic and direct it to the official account, so there is no need to please the platform anymore.

Therefore, when starting an Internet business, those who can direct fans to public accounts will never rely on the platform, and those who can build their own platforms will never rely on public accounts. I used more than 10 small accounts to fight against this big account. Each small account has thousands of fans, so I have a way out. I am really angry and wrote this article in anger! This set of Zhihu traffic-generating methods is applicable to all industries. Read and study carefully, and you are only one step away from becoming a Zhihu celebrity with tens of thousands of followers with this article.

1. From account registration to answering questions

Many novices are often at a loss when they encounter this platform. After reading many guides, they just remember one sentence: go to Zhihu to answer questions, and then leave advertisements. There are two kinds of rewards: either you get no fans at all, or your account is banned for posting advertisements. The problem is that you didn't make a detailed plan for yourself.

1. Create a super personality . Personality can be understood as the setting of the characters in a movie. If you are a mother in your circle of friends, you can sell facial masks. Most people are your friends. As long as you don’t transfer money to block them, they won’t be embarrassed to say anything if the mask is not useful. It’s not possible on Zhihu. How can a mother know so much professional knowledge about skin? At the very least, she must be a mom with a Ph.D. in pharmacy, a mom with millions of followers on Weibo, a mom whose avatar shows that she lives a very refined life... We first follow 100 big Vs in our industry on Zhihu who have more than 10,000 followers, choose the personality that we can best handle, and copy the profile page.

2. Find questions that are easy to get recommended positions and record them in an Excel spreadsheet

For example, if you are running a skin care account, the keywords related to the skin care field include: lotion, facial mask, body care, skin care essence, cleansing products, scientific skin care...; for example, if you are running a financial management account, the keywords related to the financial management field include: making money, wealth, rich thinking, poor thinking, financial management products, financial management books...; there is no need to look for any word mining software or combine it with big data, it is not that complicated. Go to Zhihu and search for topics related to your industry.

Click on the right to view the entire topic structure and pay attention to all issues related to your industry.

Sort out the keywords of these industries. The closer the question is to the front, the more popular the question will be. Generally speaking, questions with between 1,000 and 50,000 followers are more likely to get recommended positions. Looking at the answer ranked first, the quality is very poor, with less than a thousand likes, and the question is ranked high in the search results, but peers don’t notice it. This type of question is very valuable. If you can come up with a high-quality answer, you can be ranked at the top or even first within 2 weeks, and then you can gain followers without doing anything.

3. Write a highly praised answer

This part is of utmost importance and is also a gap that many people cannot cross. If you cannot write after reading it once, read it a few more times. You will find that it is so easy to get high likes on Zhihu. There is a question under the topic of skin care: How to take good care of your skin during the summer vacation?

This answer ranked first has good data in all aspects and has been included in Zhihu's special topic. Let's first break down the structure of her answer.

After reading her answer, you may think it is very simple, but if you think about it carefully, if you are asked to recommend a skin care product to people around you, you may not be able to say a few words, and the order of your words may be confusing. In the worst case, you may just give people a Taobao link. How can netizens believe you? With the lessons learned from the past, please forget all the writing techniques and just write honestly according to the framework of the highly praised answer.

You can search these 100 words at the beginning directly on Baidu.

[Main text] Some of it involves the experience, steps, effects, etc. of using skin care products. You can find high-quality cases in Xiaohongshu and Taobao reviews. You can search directly on the official account for high-quality original articles about fitness, diet and skin care, and only take a small part of them.

Finally, use the first-person tone to connect all the structures and complete this high-quality answer of a thousand words in one go. It is easy to imitate but difficult to surpass. Taking this answer as an example in this article, you will find that the answerer is not very professional, but his advantage lies in his sincerity. We are latecomers, so we break down the structure of other people's answers and replace them one by one with more logically rigorous sentences. The more difficult it is for you to write, the more detailed you have to break down the answer. When answering, you can use a more professional perspective, cite a few papers by doctors of pharmacy, and write about how these products can remove acne, so that readers will exclaim "Wow, that's awesome" after reading it. I have tried this trick many times on Zhihu and it always works!

2. The routine of getting high praise and attracting traffic to the official account

Answer questions of the same type. For example, if I was doing skin care before, then the circles I visit and the questions I answer must be in related fields. This can increase the account weight for this type of question. Answer the skin care questions recommended on the homepage. These questions are usually new and popular, so you must not miss them. Otherwise, they will become popular if you are not careful, right? Zhihu is very cool. A crappy answer can be ranked at the top, and a good answer may even be ignored. It is especially difficult to rank for an account without fans, especially for those with hundreds or thousands of answers.

What should I do?

1. Initial manual intervention in the number of likes. Often, a good answer will receive more collections than likes, and collections do not affect rankings. Likes and downvotes have the most direct and significant impact on rankings. So after planning your answer, be sure to find some people to like your answer, also known as initiating likes. When there is a certain amount of likes, a good answer will attract likes from other people. If you have money and are willful, that's no problem. If your answer is not good enough, you can spend money to buy likes to raise your ranking. There are many factors that affect the ranking of people who like the post. Here are the main ones: one is the number of fans, two is the salt value, and three is whether the post is a big V in the field. If a big V in the same field likes your post, the effect will be great.

2. Notes on manual intervention of likes

01) The best way is to search for the answer, rather than directly linking it; 02) Spend enough time browsing, scroll to the bottom, click on pictures if there are any, and click on videos if there are any; 03) Don’t like too many times a day, about 5 is enough;

04) Don’t like the same person for a long time, as this will reduce the relative weight of the two people;

05) Don’t use a third-party account to like posts, it’s useless and will affect your account; 06) When you are getting likes, you must ask clearly what account is getting them, because a single account can’t handle too many likes at once; 07) Don’t log into multiple accounts with one IP, it’s best to have one account for each IP;

08) Watch out for other marketing accounts trying to mess with you. There are a lot of such people, and I have met quite a few of them. When you are ranked high, they will find someone to report you. If you ask me what to do, I can only say don't worry, because if someone really wants to mess with you, even if you are a big V with 100,000 fans, others can still kill you. Of course, the cost will be greater, so increase the number of fans and salt value to increase your weight. 09) Dead fans are useless, and fans given by Zhihu are useless too.

Conclusion

Sometimes we overcomplicate the process of making money. Making money means doing what others do. Once you have learned the tricks of the successful people, you can also be a successful person.

Author: The Road to Heaven

Source: The Road to Heaven

Related reading:

Zhihu Content Operation Manual

Zhihu ranking algorithm and traffic diversion method