Qiu Ma said, Guangdiantong optimization basics - 5 steps to play with Tencent resources

As one of the absolute mainstream channels for APP promotion at present, Guangdiantong is loved and hated by many CPs. The amount of material required is extremely huge, the image production requirements are high, and there are many targeting conditions...which makes promoters hate it, but the large quantity and low price make everyone unable to stop. However, with 800 million users and tens of billions of traffic, it still establishes its dominant position as a promotion channel and is the absolute first choice for all promoters. Today, I will share with you some methods for optimizing the operation of Guangdiantong.

Step 1: Account settings are important

Qiu Ma once saw a certain CP’s own Guangdiantong account, and all plans were named according to the materials. For example: skirts, pants, kilts, sheets, etc. When I wanted to check the plan again or distinguish between iOS and Android orders, I found that I couldn't find it at all.

How to set up a GuangDianTong account properly? First of all, we need to understand that GuangDianTong account settings are divided into three levels: account-plan-order. The names of plans and orders require some skills.

Secondly, clear and identifiable accounts, logical plans and order names are the most basic requirements of Guangdiantong. It is generally recommended that you follow the following rules:

0827 (date) - WeChat (advertising position) - ios (terminal) - APP name (advertisers with multiple APPs)

Step 2: If you can’t design materials, you are not a good operator.

90% of Guangdiantong’s core competitiveness lies in its materials. Someone once said that as long as you target the right audience, you can upload any material. Later I heard that this person had left the circle and returned to his hometown to sell insurance. In the past, the most popular material for Guangdiantong was the grid type, for example:

According to the latest regulations of Guangdiantong, the number of grids for grid-type materials cannot exceed 4, and comparison pictures cannot be embedded. (The new advertising law has also begun to be implemented here, so please pay attention to legal issues.) This has troubled many promoters who were used to using grid materials in the early stages. Grid materials are easy to use, but here are some effective material forms that Qiu Ma and Wei Si Dun have found out during their work:

1. New version of the grid, for example:

This type of material is actually still presented in the form of a grid, but it uses irregular grid sizes and different arrangements to deform the grid material. The grid is still dominated by unified products or unified style pictures. Compared with the traditional grid, it not only retains the visual impact of the grid, but the layout of different sizes is also more layered visually!

2. Horizontal version materials, for example:

This type of material is often suitable for clothing and e-commerce . It can show the whole body's matching, and the overall presentation effect is more in line with women's aesthetics.

3. Poster materials, such as:

Brand advertisers have a natural advantage when it comes to placing poster materials. Ordinary advertisers need to pay attention to the following two points when trying: simplicity and explosiveness. Simplicity is reflected in the fact that fewer words are best, and the hot spot is reflected in the popularity of the activity and the prominence of the main subject.

Qiu Ma’s tips: The materials should be changed at least once a week, and there should be no less than 20-30 materials online at the same time. Otherwise don’t ask why there is no quantity!

Step 3: Is crowd screening accurate?

Guangdiantong’s target audience is very specific and its backend is powerful enough to be considered the best in the industry, but some of its screening items are extremely inaccurate.

1. Region: Inaccurate regional positioning exists on almost every platform. Because GuangDianTong’s regions are very precise, it is also more prone to inaccuracies. On the mobile side, if you are connected to wifi, the address may change with the network provider, resulting in inaccuracy.

2. Target devices that do not have the APP installed (Android):

This function seems very powerful, but in fact a large part of it is inaccurately positioned. Here, I would like to tell you the truth. The inaccuracy rate is as high as 40%-50% (this data has not been officially confirmed), and I myself have encountered many cases of inaccurate positioning.

Step 4: You can’t do data well because you don’t understand it!

Data problems have troubled many Guangdiantong CPs. The following three situations are the most common problems of CPs:

1. The click rate is good, but no one downloads it. Qiu Ma has encountered some such situations. Most of the time it’s because the promotional bacteria are selling dog meat under the guise of selling mutton. The material promotes a beautiful woman putting on makeup for a date, but the download page shows a group of men speculating in stocks. It's strange that the download rate is high.

2. The download rate is good, but the activation rate is low. This situation is partly because the APP itself is too large or is affected by factors such as time and environment, causing users to be lost during the intermediate links such as installation. In addition, the stronger the demand, the higher the activation rate is often. For example, there are often differences in the conversion from download to activation between a reading app and an e-commerce app.

3. Why do the download volumes recorded by Guangdiantong and App Store not match each other? App Store only records the applications downloaded through the App Store APP, while Guangdiantong’s advertisements can skip this step and directly download the promoted APP on devices that have not downloaded App Store.

Step 5: Comprehensive monitoring methods for Guangdiantong

Everyone knows that GuangDianTong is difficult to monitor, mainly because it is the ID rather than the link that is released, which results in all Android data being recorded in App Store and all iOS data being recorded in AppStore. The following types of monitoring are currently used:

1. Subtraction estimation: This is self-explanatory. Just subtract the natural amount from the amount from other channels. Applicable to both Android and iOS.

2. App Store sub-package (Android): upload a channel package specifically for GuangDianTong delivery. There will be slight differences in this data. Relevant sources said that because the channel package function is only supported by the new version of App Store, 30% of the old versions of App Store are still on the market.

3. SDK or API connection:

This method is applicable to both Android and iOS. Due to technical issues, some CPs are slow to implement or have problems connecting with the platform. Qiu Ma has successfully completed the docking with CP. If you want to know the details and solutions, please chat privately!

Today I briefly talked with you about some methods for optimizing the basic operations of GuangDianTong. Tencent’s backend is very powerful, has many functions, and is very sensitive to changes. If you want to use it well, you need to put in some effort to understand it! Next time, I will discuss with you in detail the misunderstandings in the operation of Guangdiantong! On September 24, Qiu Ma will hold a salon on APP Dry Goods Shop. Let’s talk about APP promotion channels. Please pay attention to APP Dry Goods Shop to participate!

Qiu Ma is a senior social media operator from Weishidun and has been working with Guangdiantong for many years. Help multiple e-commerce, life services, entertainment and financial CPs to acquire large quantities of high-quality users through Guangdiantong channels, and have in-depth exchanges and cooperation (WeChat ID: fqy3739500744). Welcome to add WeChat!
This article is authorized by APP Ganhuo Puzi to be exclusively contributed to APP Top Promotion . The author is Wei Sidun Qiu Ma. APP Top Promotion has made appropriate polishing to enhance readability. Reprinting this article must be agreed by the author and APP Top Promotion, and please attach the source of this article (APP Top Promotion) and the link to this article.

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