How to monetize short videos in 2020?

A netizen on Zhihu asked: "With zero foundation, is it too late to start short video e-commerce in 2020?"

For example, since about 2016, some people have been saying that it is too late to start a public account. But what is the result? There are still some big names that can be made, such as Half-Buddha Immortal, Whispering Bibi, and Plato's Picture, which are all big names that have only been started in the past two years.

Of course, it is true that it is not as easy to run a public account as before. But then again, is it too late to start making short videos now? After reading this article, you will have a better idea.

Short videos are the biggest opportunity for ordinary people in this era

Yes, Liziqi did it.

Li Ziqi was born in 1990 in a rural girl in Mianyang, Sichuan. Her parents divorced when she was young and her father died early. She was raised by her grandparents. At the age of 14, she had to drop out of school and work to make a living. She became a nightclub DJ just because the salary was high and she could send the money she earned to her grandmother.

But today, Li Ziqi has more than 40 million fans worldwide, more than 38 million fans on Douyin, and more than 7 million fans on YouTube. The turning point in Li Ziqi's fate began with short videos.

She once said in an interview that others said her obsessive-compulsive disorder had reached a perverted level, but she felt it was okay and she would insist on shooting every shot until she was satisfied.

As a result, the Taobao store failed to revive, but her short video became popular first. In 2016, she signed a contract with Hangzhou Weinian Technology, and since then she has had Weinian Technology as its biggest driving force behind her.

In August 2018, she reopened her Taobao store. So far, the best-selling product in her store has a unit price of 39.70 yuan, and the total sales have reached more than 2.2 million. The sales of this product alone have reached nearly 90 million.

Daigula K, a dance celebrity on Douyin, has more than 25 million fans and is paid 430,000 yuan for one advertisement; Liu Yuning, a member of Modern Brothers, has more than 32 million Douyin fans, and after becoming an instant hit with the help of short videos, he appeared on variety shows and acted in movies, becoming a professional artist; Simba, a Kuaishou celebrity, donated 150 million yuan in supplies to Wuhan to fight the epidemic.

Without short videos, they are just ordinary people.

Why are short videos so powerful?

To put it bluntly, it is because many people watch short videos and information spreads quickly. As long as you can produce high-quality videos, you can attract a lot of fans in a very short time.

And you don’t need to rely on your father or a high level of education. Every ordinary person has a chance.

The number of short video users will only increase, not decrease.

What does this mean? In the past year, TikTok has been growing rapidly. And at least in the next year, the number of short video users will only increase, not decrease.

Why do I say so? There are three reasons.

1. Short videos can meet people’s various needs at the lowest cost

The first is entertainment needs. The short video content on Douyin and Kuaishou covers almost all areas you can think of. It is no exaggeration to say that no matter who you are, you can find content that interests you on Douyin and Kuaishou. These contents make you want to keep watching them, regardless of whether they are useful or not. Even if they are just silly jokes, at least they can make you laugh. It can be a form of entertainment and costs almost nothing.

In addition to entertainment, short videos can also satisfy the psychological need to be respected. If you post a comment or a video, you may get a lot of likes. Many people feel recognized and respected when their posts are liked.

In addition, short videos also have social functions. Whether you send a private message to someone or comment on a video, you can start a conversation. If the chat goes well, maybe we can add each other on WeChat.

2. Short videos are the lowest-cost way to acquire knowledge

I wanted to cook a meal a few days ago, and I happened to have a zucchini at home, but how could I fry it so that it looked good and tasted good? I searched on TikTok for “comprehensive recipes for cooking zucchini” and easily learned two tricks. In this case, since you are not going to be a chef, there is no need to find a cooking school.

Everyone has their own interests, but it does not necessarily require a lot of time and energy to study systematically. A short video of two or three minutes is enough to enrich your brain, at least enough to show off when you go out. And more importantly, acquiring knowledge through short videos has the lowest cost.

3. Short videos are currently the fastest and most convenient way to obtain information

When there was no Internet, I wanted to know what the news was. I can only read newspapers and watch the 7 o'clock news broadcast in the evening. Now what? I found out about it when I was scrolling through TikTok, and it was much faster than the news.

For example, during this epidemic, who donated how much supplies, which medical team rushed to Wuhan, and what did Academician Zhong Nanshan say. All of this news can be found on Douyin.

The official Douyin account of CCTV News already has more than 62 million followers. The latest updates on the epidemic and moments of the fight against the pandemic will be announced on Douyin as soon as possible. 560 million people have watched CCTV News’ live broadcast on Douyin titled “Fighting the Epidemic Together”.

Of course, if it’s just a comparison of speed. Weibo is also very fast, but it is still mainly text-based after all. Short videos are not only fast, but also more efficient in disseminating information. Academician Zhong Nanshan said that the feeling of watching the video and reading the text is definitely different.

People's need for information is a basic need at any time, just as important as eating and drinking. So from this point of view, the number of short video users will not decrease at least in 2020. Unless a new way emerges that spreads information faster than short videos, with higher efficiency and better experience.

But judging from the current situation, most people cannot think of anything that can replace short videos.

Where there are people, there is business. Since short videos have so many users and are still growing. So it’s not too late to start a short video business now.

But I guess that a year from now someone will still ask if it is too late to make short videos. At that time, it was really hard to say. But what is certain is that it will at least be more difficult than it is now because the competition will become increasingly fierce.

Author: Egg Solution Entrepreneurship

Source: Egg Startup