How to create a travel-related TikTok account from 0 to 1?

1. Industry Background

As we all know, Douyin is currently the most popular short video app. Many people hope to bring traffic to themselves through Douyin. As the threshold for entry into Douyin becomes lower and lower, it is no longer an era where you can become famous by simply posting a work. The popularity of the TikTok platform will drive various industries, especially those related to tourism and vacation. Many people will come from afar to enjoy your travel services because of your videos, so more hotels, resorts, and B&Bs will use TikTok to bring themselves exposure, hoping to become the next Internet celebrity.

Tik Tok has extremely high user activity and stickiness, with an average daily launch frequency of 8 times in China, far higher than other apps. Therefore, when users see videos of our hotels, resorts, and B&Bs on the Douyin app, they will naturally have the desire to buy them. After having the desire, they will collect, comment, forward, and share them. This interactive behavior will further deepen the user's desire to buy.

In addition, Douyin also has a high-quality user group, and Douyin's user labels have more obvious biases: for example, they are more inclined to young people in first- and second-tier cities, and are more inclined to users who pursue coolness and have high purchasing power. The main characteristics of this group are:

1. 90% of the population are under 35 years old

2. The overall education level is relatively high

3. Key cities are first- and second-tier cities, with core users accounting for 70%

4. High consumption level, high purchasing power and conversion rate

Therefore, as hotels, resorts, and B&Bs, if our video content can output perceptible scenario-based content, it will definitely be able to penetrate and attract the target audience. I believe that many bosses in the tourism industry will be eager to try after seeing this, but what kind of video can attract the attention of young people? Here the editor will also give you a few tips.

2. Operation strategy of tourism-related Douyin accounts

Before a travel account actually starts operating, it must be properly positioned. Young people nowadays want to go on a spontaneous trip from time to time, and our hotels, resorts, and B&Bs can be positioned as a place to create and witness romantic memories. We can fully cover the target population through a variety of romantic check-in scenes. For example, we can design some plots or hot spots to bring out the story lines of some specific groups of people, and then shoot and produce videos in conjunction with our own scenic spots. Which three groups of people are they? Let me help you analyze them in detail:

1. Bestie line: A friendship journey for single girls, which can record the good times of two female besties going on vacation together. Beautiful women and beautiful scenery, take beautiful photos of each other in the beautiful scenery and record the best appearance.

2. Couple line: Many trips are based on love. You can use video to record the small details of the interaction between couples, the romantic stories of staying in hotels or resorts, and use video to record and witness love.

3. Family line: More families travel with their children. Record the family's carefree feeling on weekends or when Jiaqi enjoys a family get-together. For example, it can be a video scene of the whole family enjoying delicious food together and the whole family being happy together.

At this time, many bosses will say, I understand what you said, but can you explain each line in detail and what kind of video creativity you have?

1. Creative direction of the girlfriend line

Idea 1: Beautiful women set off the beautiful scenery. For example, some resort hotels will have their own infinity pools, and some resorts and B&Bs will also design check-in spots specifically for taking photos, so that you can capture each other's comfortable and exclusive beautiful memories from your bestie's perspective.

Idea 2: Record the world of two best friends. The short video platform has various photo poses used by internet celebrities, and you can record your girlfriend’s wonderful trip with various beautiful photos at the check-in location. For example, playing in the hotel swimming pool, drinking afternoon tea in the B&B, etc. Attract more girlfriends to take photos of internet celebrities.

2. Creative direction of couple line

Idea 1: Celebrate for him in front of a tourist landmark, shoot from your boyfriend’s perspective, and create some romantic scenes. Attract tourists to check in with romantic scenes.

Idea 2: Shoot from a passerby’s perspective and record the interaction between couples. Attract tourists to check in with romantic interactions between couples.

3. Creative direction of family line

Idea 1: The whole family is a big foodie. You can take some photos and videos of the whole family enjoying food to attract families to the scenic spot to enjoy food.

Idea 2: Record your baby. From a parent's perspective, take photos of your children in various cute poses during the trip, while also showing off the beautiful environment of the hotel. It attracts families to enjoy a wonderful weekend or vacation.

Ultimately, travel videos can be paired with Tik Tok’s popular songs or popular interpretation techniques to bring out the beautiful environment of a romantic and beautiful resort. By introducing these perceptible life scenarios, the target audience can be attracted to experience and check in. Professional personnel are needed to first develop a positioning operation strategy, and then continuously push high-quality video content over a long period of time to truly attract more high-quality fan users.

3. How to create a popular video on a travel-related TikTok account

Above, the editor talked about the aspects of video planning for travel-related Tik Tok accounts. Many bosses still hope to create some popular videos in a short period of time. So, how should they create popular videos? The editor will also give you some tips.

For example, we can find some big V accounts in the travel and food categories, invite them to the hotel to create video content, and publish them in the same time period to create an explosive time for Douyin content and establish a certain reputation for our own brand.

Of course, as tourist hotels, resorts, and B&Bs, we must have check-in points with our own characteristics. For example, many hotels have launched infinity pools. Taking this infinity pool as an example, we can invite these big V accounts to check in at our own infinity pool. The copy design can be: Bring your family to the romantic bay to relax on the weekend. It can also be: Check out the romantic infinity pool~ Multiple big V account original authors posted at the same time, and @our hotel at the same time. If we focus on some commercial investment, we will definitely be able to produce some popular videos.

4. Experience sharing of travel-related TikTok accounts

Above, the editor told you how to create popular videos in your own Douyin account. For long-term Douyin operations , some methods and techniques are also needed. Here, the editor will share some practical video operation experience.

1. Cloud travel video. As the name suggests, it is the same as the cloud disk we usually use. Even though you don’t go traveling, by taking pictures of some beautiful scenery and adding special BGM, you will have the feeling of being immersed in the place at home even though you haven’t been there. This type of video will naturally encourage users to like and collect it first, and then check in again when they have the chance.

2. Check-in video. Check-in videos are all about helping users experience something through personal testimony and personal experience, and expressing their feelings, so that users can have the same experience as if they had been there without having been there.

3. Plot interpretation. More and more customers also like to watch short play performance videos. We use the hotel as the main scene to make a series of short play plots. The content style can be humorous, fresh, or warm. Various types of plot videos can also attract a wider range of user attention.

Having said so much, in fact, for more tourist hotels, resorts, and B&Bs, making short videos themselves will have some dissemination capabilities, so as long as we can have professionals to continuously push high-quality videos on the account, we will definitely be able to make our account popular. For the tourism industry, the first batch of people who have tried Douyin have already taken the plunge and have made good profits. Therefore, the editor also hopes that more and more bosses can join the army of Douyin operations, and will inevitably become a member of the army of Internet celebrities in the tourism industry.