Case studies of Mayu maternal and child care and parent-child education industry

In order to know what kind of industry advertisements are suitable for Mayu, we must first understand what kind of platform Mayu is. According to Mayu’s official definition, “the largest pure female Internet platform in China” , we can know that the majority of Mayu’s users are female, and it covers the largest female user group in China.

So the question is, what are the characteristics of the above-mentioned people? Users aged 21-30 account for 66%, and nearly 50% of users are in first- and second-tier cities, with the characteristics of youth and high consumption . The most distinctive feature of such women is that they begin to advocate the concepts of "consuming for themselves" and "I live for myself, not to please anyone", and show their personal charm through diversified, personalized and autonomous consumption. They also require brands to launch corresponding products based on their needs and to innovate according to changes in their age stages.

Therefore, based on the above, it is not difficult to conclude that Mayu is suitable for advertising in e-commerce, education, Internet services, social networking, photography, beauty, cosmetics and maternal and child industries.

Let's do a simple analysis. Imagine that you are a community operator and your target group is a new mother. This lady will gain knowledge about parenting by using Mayu, will purchase related products through Mayu, and will also actively exchange experiences with other mothers in the forum. How would you, as an operator, place advertisements at this time? Are you placing advertisements for the maternal and infant industry?

Similarly, the same goes for e-commerce, education, Internet services, social networking, photography, beauty, and cosmetics . Next, the editor will also share with you the high-quality cases of Mayu maternal and child care and parent-child education industries:

01 A parent-child early education brand

Project Introduction: A project launched from 2018 to 2019 aimed at acquiring consulting users through landing pages.

Delivery strategy:

Geographical targeting: Focus on first- and second-tier cities

Identity orientation: pregnancy, hot mom

Delivery effect:

CTR: 1.53%

CPC: 1.56

Peak power consumption: 3W+

Retention cost: less than 50 yuan

02 A maternity and infant care brand

Project Introduction: A project launched from August 2017 to date that aims to acquire consulting users through landing pages.

Delivery strategy:

Geographic targeting: first- and second-tier cities

Identity orientation: pregnancy identity, hot mom identity

Product tools: scenario-based word packages

Delivery effect:

CTR: 0.75%

CPC: 2.63

Peak power consumption: 1.5W+

Retention cost: within 90-120

For Mayu advertising , please contact Qinggua Media.