Meitu Xiuxiu advertising billing method and advertising format

Beautiful pictures

Meitu Platform is a brand dedicated to creating beauty for women. Founded on October 8, 2008, it is a leading mobile Internet company in China. Meitu has created a series of software and hardware products around the concept of "beauty", including Meitu XiuXiu, Beauty Camera, Chao Selfie, Beauty Camera, Meipai, and Meitu Phone. According to Apple's official statistics, Meitu, together with BAT, entered the top ten in global IOS app downloads, with Meitu ranking seventh.

In the future, Meitu will develop towards platformization, overseasization, and commercialization...

.Meitu Ecological Platform

Meitu will build the largest beauty ecosystem platform. It has 1.5 billion activated end users, more than 480 million monthly active users, and the aggregation of 11 beauty platforms. The 11 beauty platforms refer to a series of software and hardware products centered around "beauty", including Meitu XiuXiu, Beauty Camera, Chao Selfie, Beauty Camera, Meipai, and Meitu Phone.

Meitu Overseas APP Products

As of June 30, 2017, Meitu platform has a total of 500 million overseas users, with users exceeding one million in 39 countries.

Meitu News 1. Meitu’s growing beauty ecosystem expands the boundaries of beauty.

For example, the fashionable selfie tool - Meitu mobile phone, the short video & sharing shopping community - Meitu & Meitu Beauty, linking the beauty of the virtual and real worlds - AR, and intelligently enhancing beauty - AI.

2. Massive photo processing technology allows Meitu to better understand the meaning of beauty.

As a platform for building a fashion and beauty ecosystem, with powerful computer and artificial intelligence technology, the Meitu platform processes 68 billion photos each year, an average of more than 2,100 photos per second.

3. Enrich the advertising ecosystem to meet different customer needs.

Whether you want to do precision marketing or performance marketing, or control bidding in real time...Meitu platform can meet your requirements.

Meitu Advertising Platform

(Meitu programmatic buying helps companies with performance marketing) Meitu's programmatic platform is based on Meitu's multiple traffic platforms and integrates a variety of advertising resources to provide customers with a one-stop performance advertising platform. It achieves precise targeting through advantageous resources such as big data, and monitors and optimizes the delivery effect in real time, effectively helping advertisers improve the delivery effect.

The features of Meitu programmatic platform are as follows:

1. High-quality, fashionable and young users; 2. High-traffic platform, access to five major platforms, namely: Meitu XiuXiu, Beauty Camera, Chao Selfie, Beauty Camera, and Poster Factory; 3. Multiple tags and precise targeting.

What advantages does the Meitu platform have that makes it suitable for companies to do online marketing? The following is analysis for you. 1. High-traffic platform aggregation is suitable for situational marketing.

Meitu has a makeup tool with tens of millions of MAUs - Beauty Camera, a handheld appearance manager with 110 million MAUs - Beauty Camera, a community for recording and sharing beautiful images with 110 million MAUs - Beauty Camera, and a circle for showing off your attitude and fashion - Trendy Selfies, as well as a gathering place for inspiration and creativity - Poster Factory, with tens of millions of MAUs.

The advantage of a large and high-quality user base is suitable for advertisers to launch products with high exposure demand, as well as situational marketing.

2. All platform accounts are connected and targeted

Meitu ID connects all platforms to conduct comprehensive analysis of users and create precise and targeted tags. Such as the population attributes, device attributes, interest attributes, user habits, physical characteristics and user quality of the Meitu platform.

3. Diverse advertising locations and many creative options

The Meitu platform can provide advertisers with a wealth of advertising space resources, such as: full screen at startup, page icons, photo selection page, save and share page, and the advertisements supported by each APP are different. For example: Meitu XiuXiu supports photo selection page and save sharing page, and beauty camera ads will appear in the full screen when the phone is turned on, page icon and save sharing page.

4. More non-bidding ad spaces to meet advertisers’ demand for product effectiveness

In addition to the bidding advertising resources mentioned in the third point, Meitu also has abundant non-bidding advertising resources. Non-bidding ad inventory appears in: homepage background, VR+ one-click purchase, brand mosaic and more features.

About Meitu's Billing Method

Meitu’s billing methods include CPC, CPT, and CPM. Meitu provides advertisers with a variety of purchasing methods, and they can choose the most suitable purchasing method based on their own industry and other circumstances.

In addition, the higher the quality of the advertisement, the lower the cost will be. The better the company's creativity, the easier it will be to showcase it. The main factors that affect the quality of advertising are: historical clicks on the creative, landing page loading speed, relevance between the creative and the landing page, dwell time on the landing page, overall account performance, advertising interaction level, advertising health and advertising creativity.

Analysis of Meitu's five major traffic platforms 1. Meitu Xiuxiu - a community that records and shares beauty

1. Characteristics of Meitu users According to statistics, female users account for 55% of Meitu users; users aged 17-34 account for 80%; users with a monthly income of 10K+ account for 51%; mobile phone IOS system users account for 55%; users distributed in coastal areas account for 43%, and the top five cities with the largest regional distribution are Guangdong, Zhejiang, Jiangsu, Beijing and Shanghai. Clear user characteristics and user distribution characteristics are very suitable for advertisers to make precise delivery. Meitu XiuXiu has two advertising positions: (1) Photo selection page

(2) Save the shared page

(3). Photo selection page

2. Beauty Camera - Your Face Manager

The mainstream users of beauty cameras are young women with purchasing power who pursue good looks. According to statistics: female users of beauty filters account for 65%; users aged 17-34 account for 81%; users with a monthly income of 10K+ account for 68%; mobile phone IOS system users account for 52%; users distributed in the eastern coastal areas account for 41%, and the top five cities with the largest regional distribution are Guangdong, Zhejiang, Jiangsu, Beijing and Shanghai. Beauty Camera advertising placement: (1) Full-screen advertising when the camera is turned on

(2) Photo selection page

(3) Page Icon Ads

3. Trendy selfies - a unique self

Trendy selfies are a trendy circle that focuses on showing off one’s attitude, gathering a niche group of young, high-spending and self-centered people. According to statistics: female users account for 65% of Chao Zizhai users; users aged 17-34 account for 88%; users with a monthly income of 10K+ account for 68%; mobile phone IOS system users account for 50%; users distributed in the eastern coastal areas account for 38%, and the top five cities with the largest regional distribution are Guangdong, Zhejiang, Jiangsu, Beijing and Sichuan. Trendy selfie ad space: full-screen ad when the device is turned on

4. Beauty Camera - A community for recording and sharing beauty

Beauty cameras gather young people with high spending power and who are keen on fancy makeup. According to statistics: 74% of beauty camera users are female; 72% are users aged 17-34; 80% have a monthly income of 10K+; 60% are Android users; 41% are located in the eastern coastal areas, and the top five cities with the largest regional distribution are Xi'an, Guangdong, Zhejiang, Jiangsu, Beijing and Shanghai. Beauty Camera advertising position: (1) Full-screen advertising at startup

(2) Photo saving and sharing page

(3) Page Icon Ads

5. Poster Factory - a gathering place for creative posters and inspiration

The Poster Factory gathers young people with purchasing power who are keen on literary and artistic creation. According to statistics: 55% of Poster Factory users are female; 80% are users aged 17-34; 75% have a monthly income of 10K+; 56% are mobile Android users; 40% are located in the eastern coastal areas, and the top five cities with the largest regional distribution are Guangdong, Zhejiang, Jiangsu, Beijing and Shanghai. Poster Factory advertising space: (1) Full-screen advertising at startup (2) Photo saving and sharing page

How to place Meitu ads

It only takes 4 steps to deliver Meitu ads effectively.

1. Open an account: The partner opens an advertising platform account for the advertiser.

2. System recharge: Advertisers complete the recharge in the system.

3. Advertising online: Advertisers set up advertisements, creative designs and precise targeting. Advertisers can launch advertisements online after they pass the review.

4. Effect optimization: Optimize advertising effects based on multiple data dimensions. Regarding the placement of Meitu ads, you can choose to open an account with an agent.

For Meitu advertising , please contact Qinggua Media

Related reading:

1. Introduction to Meitu advertising

2. Meitu advertising price

3. The effect of Meitu advertising

4. Meitu advertising promotion account opening

5. Display style of Meitu advertising