Answers to difficult questions about Xiaohongshu operation and promotion!

In view of the fact that everyone had many difficulties in operating Xiaohongshu before, this time we have specially summarized most of the problems you may encounter in the process of operating Xiaohongshu!

In order to facilitate your search, we divide the content into the following parts:

1. Account weight

2. Note flow restrictions and violations

3. Note collection

4. Operation of various categories

5. Brand number

6. Platform related

7. Basic data

8. Note Quality

9. Monetization

10. Others

1. Account Weight

①Will article weight be lost if tags are changed frequently?

Frequently changing the tags of articles will not only reduce their weight, but also limit their traffic. Generally, there is no big problem in changing the tags when they are just published, but once there is a certain amount of traffic, changing them again will easily limit the traffic. Please note that frequently changing tags is absolutely not allowed.

②Will deleting notes have any impact on my account?

If you don't delete in batches, the impact will not be significant.

③Will logging into two Xiaohongshu accounts with one mobile phone affect the account weight?

There is no impact if there are two accounts on one device, but if you switch between multiple accounts on one device, the flow will be limited. In addition, if a Xiaohongshu account is blocked, it generally will not have any impact if you re-register an account and log in with the same device. Generally, the most that happens is that the account will be blocked, not the device.

④Someone asked where to buy similar content under the note. After I replied, I was reported. Will it have any impact on my account?

It definitely has an impact. Xiaohongshu strictly restricts advertising promotion content, not to mention diverting traffic to other platforms, so you should answer this type of question with caution or even try not to answer it.

⑤Someone sent me a private message asking for my contact information, and after I gave it, I was maliciously reported. The system sent a message notifying me of the violation, but did not say that being banned would have a major impact on the account?

If the private message contact information is recognized by the system, the account will be restricted for two weeks to one month, with no specific standards.

In addition, you must be cautious when posting private messages and comments. If you violate the rules multiple times, you will be banned. The first ban can be lifted after 48 hours, the second ban can be lifted after 7 days, and the ban after that will be permanent! So be careful when replying to private messages!

⑥ If my account is downgraded after editing articles multiple times, will it affect future operations? Do I need to re-register my account?

First of all, the demotion you think is not necessarily caused by editing the article many times. I am curious about how many times you edited it. And since you think you have been demoted, it means that your current note data must not be very good, or worse than the previous data. It is normal for the note data to have certain fluctuations. If the gap is too large, it is recommended to consider the content quality of the notes first (including whether the content is good, whether it contains illegal words, whether it contains suspected advertising words, etc.). If there is no problem with the quality of the notes, then consider the problem of demotion and violation.

According to the multiple edits described in the question that led to the demotion, it is assumed that there was no violation. I would like to mention it here, but a few comment violations and occasional note violations are actually not a big problem. I don't think it is necessary to re-register an account. Just focus on the content and reduce the number of note edits in the future, and the traffic will slowly improve.

⑦My account has violated the rules twice before and may have been demoted. The number of readers has become very small. Should I continue to operate this account? Or change one?

There are two options. The first option is to continue using the account, but you need to increase the weight, which takes more than a week.

The second type is if the previous content of the account is not good and the number of fans is not large, it is recommended to open a new account and start over.

⑧Will there be any difference in exposure between video notes and graphic notes, even if they are under the same person’s account? Does account level affect note exposure?

In fact, each individual piece of content is independent of each other, whether it is a video note or a graphic note. The content has its own weight, but at the same time, the account itself also has a weight. The weight of the account will be transferred to the content. However, the account weight is limited, and the content cannot be overexposed when the content quality is average.

Account weight alone is not high enough to ensure that even ordinary content can receive good exposure. But if your account weight is not high, or very low, then you can obviously feel that the exposure will be very low. Even if the content is good, the chance of it becoming a hit is limited.

⑨ If the Xiaohongshu account has been downgraded due to multiple editing of published articles, and has been informed of violations of personal information. Do I need to change my account in this case? Also, if I delete the content from my old account and then post it again using a new account, will it be considered plagiarism?

Although the traffic is severely restricted, it is not to the point where you need to change your number. The weight can still be repaired, but it just takes a longer time, about half a month to a month.

Secondly, if you post using a new account, there is a greater chance that it will be judged as stolen images. (The recognition rate of plagiarism is not 100%)

⑩Are there any effective suggestions on how to maintain a low-weight account?

There is actually no essential connection between low weight and account maintenance; account maintenance means that the account has not been used for a long time and we need to maintain it. If the weight is low even if you post articles normally, it means that the recent content feedback is too poor. At this time, we can only rely on improving the content quality (that is, improving user feedback, there is no other way)

⑪The reading volume of my notes is very unstable. Except for the first text note and video note which are around 1,000, the others fluctuate between 100-500, and the conversion rate is only less than 10. After doing the basic data, I found that two articles had been read over 5,000 times, but had less than 30 likes and collections. Has my account been restricted?

If there is no flow limit, there will be more than 100 articles per article. You currently have a low weight, mainly because the unstable content quality leads to unstable system recommendations. The quality of this content mainly depends on user feedback. It’s not about our own subjective opinion of whether we are attentive or not.

⑫Will modifying personal information such as nickname and personal introduction affect the account weight?

You can feel free to make changes. As long as the modified information does not contain sensitive or banned words, it will not affect the account weight!

2. Notes Violation and Limitation

①The exposure of the note is very low. Is it because of traffic restriction?

If the exposure is very low, you should first check whether it has been included (see the previous item for details), whether there are sensitive words and suspicion of advertising promotion. Xiaohongshu is very strict in this regard now, and would rather kill by mistake, so you must be cautious in the choice of words. If there are no problems, you need to see if it is a problem with the content quality. If the quality of your content is not high, the exposure will naturally not be high.

② If the account is restricted, will the previous notes still be displayed?

If the account is limited, the notes are visible, which means the weight is reduced. If all the notes are not visible, it is a serious violation and the account will be blocked. Current limiting only reduces the possibility of being seen by others.

③ In the article, guiding users to leave messages if they have any questions, for example, in some physical fitness courses, telling customers that they can leave messages if they have any questions, and experts will answer them and provide conditioning plans, is this considered a violation of regulations?

It is okay to leave comments if there are any questions, but you cannot "guide". "Guiding" means inducing users to follow, like, or leave comments through benefits. For example: Leave a message to ××.

④ I would like to ask, I just read the Q&A on the official account. If I want to do an event on Xiaohongshu to give out benefits, one of the requirements is to follow the account, and the event prizes are also written. Will this prevent me from sending them out or will they be restricted?

It can be published, but it is already a violation and is considered to be inducing attention. There is a similar question in the previous answer. It is fine for you to say in your notes that you will reply if you have any questions, but it is not okay if it involves "guidance". For example, the requirement for participating in the activity in this question is to follow the account, which is a violation.

⑤The Xiaohongshu system notifies me that a note is sick. What should I do? Can I modify it?

The system notifies you of a violation. It is recommended not to modify it to avoid a second violation. You can delete the note directly!

⑥Hello, aren’t these two articles suspected of violating regulations? Why are they still being pushed out? We saw the ability to direct attention and traffic to other platforms.

A fish that slipped through the net. Look at these two people, they are basically two small accounts of the same person, and they do the same thing. There are 4 notes but only 2 can be displayed, which also proves that this situation may occasionally lead to successful publishing.

But in most cases, they fail and violate regulations, which proves that the weight of this account is abolished, and it will not be possible to do well in the future. It means hurting the enemy 800 and yourself 3000. It does not have a long-term executable and operational strategy, so don't learn it.

⑦Hello, I would like to ask you, what should I do if my comment to others on Xiaohongshu is shown as violation? The number of views of my posts in the past two days has been ten times less than before. What should I do?

Comment violations are violations, and you can only pay attention to it in the future. A single comment violation should not have a big impact on your account. In addition, it is normal for note traffic to fluctuate. If the number of readings decreases, it is recommended that you look for problems mainly in the note content. In addition, comment violations cannot be resolved.

⑧After the note was published, the number of views increased very slowly. Is it because of traffic restriction or is it a problem with the account itself?

The growth of page views is particularly slow. The most likely reason is the content of the note itself. In the first-level traffic pool where the system pushes notes, the notes do not receive better data and cannot meet the requirements for being pushed to the next-level traffic pool. At this time, the note can only be seen through keyword searches, or by your fans or by visiting your personal homepage. Naturally, the data will not be good.

As for whether there is current limiting, this question has actually been answered several times, but some friends still keep asking it. The flow control may be for a single note or for the entire account.

The entire account is limited: regardless of the content of the note, all notes will have very low page views. You can check whether your account has the following problems: multiple accounts logged in on one mobile phone, nicknames involving violations and advertisements, avatar violations, personal signature violations, re-login with an old account, etc.

Limiting the number of views of a single note: This is manifested by a large difference in the number of views of this note compared to other notes, and the note cannot be found by keyword search.

Please check whether your notes contain the following problems: the notes are suspected of advertising, inducing sharing, buying data, the notes are not original, the notes contain violations, and sensitive words (it is recommended to use Lingke word search to check before posting: http://ci.lingke.pro/).

⑨The traffic for the note posted on Thursday is still good. If I post another one today, will it affect the previous one?

As long as the notes you posted today do not violate any rules, the situation that causes account traffic restrictions will not affect the traffic of the previous note. However, it is possible that the notebook itself may have large differences in traffic over a period of time. If the note is recommended by the system, the traffic will be relatively large.

⑩ I have been able to ensure a stable content output, but the data of the last few notes are not very good, and the search keywords are generally ranked on the second page? Is this restricted?

First of all, the ranking itself is not fixed. Otherwise, would the notes of a few fixed accounts always be ranked at the top? In addition, this has nothing to do with traffic limits. Either there are few likes or the traffic is limited. You don’t need to pay special attention to individual cases. Just summarize the reasons for the content and work harder in the next article. It is very normal for Xiaohongshu’s traffic to fluctuate!

⑪Will modifications to a note be restricted after it is published? What if I delete and resend?

Modifications to notes after they are published will be subject to a second review, and there is a high probability that traffic will be restricted, so it is recommended that you carefully check your notes before publishing them, and try to avoid secondary modifications.

In addition, deleting and reposting is also not an advisable method. The Xiaohongshu system can automatically identify repeatedly moved pictures, and there is a high probability that reposting will be identified as non-original! The flow will be restricted!

⑫ I have encountered a situation before where, even though I took the pictures and videos and wrote the text myself, I was prompted that they contained watermarks or something. I don’t know if it has any impact. After you appeal, you get feedback saying that the notes you appealed are normal. Then the latest system notification I received was that the account may contain advertising content such as sales promotion. I don’t know if it will have any impact, or if the system itself will remind you from time to time? ?

Great note! The reminder at the beginning

This is an automatic reminder from the system to encourage you to write high-quality content (most of them are not very accurate at present). Unless there is a problem it mentions, you don’t need to pay attention to it. It is for reference only.

Reminder note contains advertising content

And reminding you that if the notes contain promotional content, it is possible to be downgraded, so you should pay attention to whether the published notes are too advertising and whether they contain brand names? Are there any questions such as leaving contact information?

⑬How long does it usually take for a note to go viral after it’s published? Is it true that if the traffic doesn't increase on that day, there will be no hope later on? Or is it possible that after posting for many days, it will suddenly explode on one day? Also, is the traffic for new users not very good recently? I have posted ten articles in just one week, and most of them have been read around 200 times. Only two of the earlier articles have received over a thousand views, and the maximum number of likes is 100. The others have basically only received around 10. Is this due to traffic restriction or is this normal?

More than 80% of the time it happens within 1-2 days after release, a small number of times it happens within 3-5 days, and only in a few cases will it explode long after release. Your account status is normal, there is no flow limit, but 200 traffic is not good. And once you have published 10 articles, you are no longer considered a newcomer. Support for newcomers is not calculated based on the number of articles.

⑭The latest published notes already have a small eye, but others who click on my homepage cannot see it. Is it due to traffic restriction?

Many people have reported this problem recently. It may not be due to traffic restrictions. It may also be under review. You can share your notes with your friends and ask them to check if there are any prompts under review. If so, you can wait patiently for a while. In addition, some people have reported that deleting an article that has been under review for a long time and then posting it again may speed up the review process. You can try it!

3. Note Collection

①The notes did not indicate any violation, but were not included. What was the reason?

If your notes cannot be searched, it may be that your notes contain sensitive words that are under review, or have violated the rules and are restricted from exposure. You can wait for a while before searching again. If you still cannot find the note or have received a notification that the note is in violation of the community standards, you will need to modify the content in accordance with the community standards. After the modification, the note will be reviewed again. If there is no problem, it will be restored.

For sensitive word issues, you can use Lingke Dictionary (http://ci.lingke.pro/) to check whether the notes contain sensitive words before posting and make corresponding modifications. If there are no sensitive words but the notes are still not included, you should also check whether there are too many advertising words. In addition to advertisements, it is also possible that the brand included in the content has been temporarily banned by Xiaohongshu, so as long as the brand name is included, it will not be included (usually banned on a daily basis).

② Others can see my Xiaohongshu notes when they click on my information, but they cannot see them in the homepage follow list. What’s going on?

If the note can only be seen on the personal homepage, it means that the note has not been included. It may be that the official is reviewing it, so you can wait and search again. If it still cannot be found, you need to consider whether the note contains banned words (you can use Lingke to check before publishing: http://ci.lingke.pro/)

Or whether there are any data anomalies in the advertising slogan or the note (whether there are any behaviors such as brushing that are recognized by the system and stop being exposed).

In addition, note images containing watermarks or non-original note content will also be restricted from exposure!

In addition to advertisements, it is also possible that the brand included in the content has been temporarily banned by Xiaohongshu, so as long as the brand name is included, it will not be included (usually banned in days).

③My notes from a long time ago are not included. Can I revise them again? Is it necessary and does it have any impact?

It is recommended to delete the notes that are not included. There must be problems with the notes that are not included. They may be suspected of being advertisements or contain banned words, etc. It may be fine if you don’t modify them, but after modifying them again, the system will check them again. Improper modification will lead to a second violation!

④How to determine whether the notes are included? I can’t search my own notes, but others can. Is this a problem?

To determine whether a note has been included, you can search the title of the note. If it can be found, it means it has been included. You can also directly search your account ID and determine whether the note has been included by whether you can search the note!

If others can search for it but you can't, it means it has been included in the index and there is no problem!

In addition, people who follow you can still see your uncollected notes under the people they follow, but they cannot find the uncollected notes through search!

4. Operation of each category

①Are notes on workplace topics popular? Career advice, job search advice, workplace relationship analysis, etc.? Will not showing your face have a big impact?

The workplace category is an option and is also quite popular on Xiaohongshu, as can be seen from the "New Knowledge on Generation Z Lifestyle" released by Xiaohongshu a few years ago.

Regarding whether to show your face or not, it will not affect the data of your account, but it is difficult to build a personal IP. In other words, your note data is still people's recognition of your content, not your personal recognition. In other words, after you have been operating for a certain period of time, if you change someone else to operate it, others will not know about it, because users only recognize the content of the notes.

Of course, you don’t have to show your face, but you need to have personal characteristics that cannot be replaced by others. If you are good-looking, you can show your face; if you have a nice voice, you can do dubbing.

Here is a summary from a friend in the group:

②My account mainly shares content about books and movies. There are a few notes with good data, which will bring more likes and collections, but the increase in followers is still very slow. How to promote the increase of fans?

Currently, the content that increases followers the fastest is collections or other forms of content with large amounts of information, so if you are looking for content such as reading, I also recommend that you take this route.

In the future, when you have more fans, you can occasionally share single books, but it is not recommended to post casually according to your mood. This is still too much like a circle of friends, and it will be difficult for the account to stand out if the content is not valuable.

③At present, I mainly share content about books and movies, as these two types of content are what I am good at. But regarding the verticality of the account, are these two types of content suitable to be shared together, or should I just focus on one? Will it be difficult for bloggers in the field of reading to monetize in the future? What are the suggested monetization methods?

Theoretically, books and movies are not considered the same category. If you have a clear monetization goal, it is best not to put them together.

It is not easy for bloggers in the reading field to monetize (physical books are not selling well nowadays, so it is difficult to integrate), but if you put the book on the desk every time you share, you can integrate some advertisements on the desk.

5. Brand Number

① If I apply for multiple brand numbers with one business license, will there be any impact between the different numbers? I found that the traffic was not available when I applied for the second number because the traffic of the first number was limited?

Applying for multiple brand accounts with one business license will not affect the other accounts due to bad data in the first account. The main factor that affects your account data is the content you post. The content you post is the most important factor affecting your account data. Therefore, when your account data is not good, you should pay more attention to the quality of the content of the notes you posted!

In addition, we have mentioned before whether changing an account on the same mobile phone will be affected. Generally speaking, when a device is logged in with a different account, the situation of the previous login account has basically no effect on the new account.

However, in the case of the same device, if several login accounts on the device have serious violations, the device may also be blacklisted. The probability of this happening is low, but if the device is blacklisted, the new account will also be affected!

In addition, one business license can apply for 3 Xiaohongshu accounts

②The brand account is just starting out on Xiaohongshu. How should we post notes? What kind of notes can attract users! Or what aspects should be considered when conceiving notes?

The first thing a corporate account should convey is the content of the brand itself, and secondly, it should think about how to combine the company’s business with current interesting content. You can’t just post notes based on which ones are popular. That would obviously be of no use to your company, and the brand account would lose its meaning.

6. Platform related

① How to get official push notifications on Xiaohongshu like the one shown below? Can I buy it?

You can’t buy it, except for large brand cooperation, and the cooperating brands need to be reviewed to see if they meet the platform standards of Xiaohongshu.

However, there are some ways to increase the probability of being pushed, mainly:

• Topics keep up with current trends.
• High-quality content and good user feedback!

②What is Xiaohongshu’s so-called new user traffic or new user support period? How long will this time be? What kind of support will be given?

Xiaohongshu’s recommendation mechanism treats everyone equally and adopts an “equal treatment” strategy. Therefore, in order to allow newcomers to integrate into the community faster, they will be supported with traffic. But this is of course based on the quality of the content. After all, it is unrealistic to expect Xiaohongshu to support you after you post an advertisement. Again, there is no fixed period or number of notes. It has a lot to do with your first article. If the first article is good, the second one will obviously be recommended more often. However, if the first article fails, the second one will be mediocre. But this does not mean that the account cannot be used. It just didn’t take off, but it is still on the train.

③Others can post videos of several minutes, why can I only post videos of up to 60 seconds?

In fact, Xiaohongshu has already explained this problem. You can update the client first. Please note that if you shoot and publish videos directly through the Xiaohongshu APP, the length is only 60 seconds, but you can upload videos up to 5 minutes long, so please choose the shooting application according to your needs!

④What is the recommended length for videos posted on Xiaohongshu? If you want to do some monitoring of published articles, what is the recommended time? I'm wondering if it makes sense to publish one hour, 24 hours, 72 hours of data? ?

There is currently no clear conclusion that video length will affect note data! When monitoring articles, you can consider using 1 hour, 3 hours, or 24 hours as time nodes!

⑤Is the number in the small eyes the exposure or the click volume?

It’s the number of user clicks, not the exposure!

⑥Regarding the issue of account upgrade, what does topic activity refer to?

Upgrade Tasks

When each note is published, there is a participation topic at the bottom of the note publishing page. After clicking on it, as shown in the figure below, you can select the corresponding topic.

Topic selection page

These are all topics, but not topic activities. Topic activities refer to activities with initiators, as shown in the figure below.

Topic activities with sponsors

⑦ A recently published note. The number of readings was fine before, but later when I opened it, the number of readings was less than half. What happened? None of the other notes have this problem.

During the 315 period, the platform has strict control over false data. Recently, some people have experienced this situation. It should be that the platform has cleaned up the abnormal traffic, but it is not certain. It is recommended to contact customer service to complain.

⑧Will video notes attract more fans than picture and text notes?

The main reason for attracting fans is that others are interested in you. At this time, a three-dimensional image is usually more likely to generate "interest", so video is better than text and pictures. Xiaohongshu is not a complete knowledge community. What words can express is limited. It is recommended to use videos.

⑨My personal account. The day before yesterday, Xiaohongshu rolled up my personal profile. Fans had to click "More" to see my QQ email address. Today I found that it simply deleted my email address and also deleted the words "Same name on the entire network"? But some bloggers’ email addresses are still intact. What’s going on?

The mailbox is folded mainly because the personal profile exceeds a certain number of characters, so it is folded, not just the mailbox.

VII. Basic Data

① Regarding the method of brushing basic data, according to the article, you need to have good data within 18-24 hours to get more recommendations, but Xiaohongshu is now very strict about operations such as brushing likes and fans, so I just want to ask, after opening an account, how much basic data should be brushed to be safe, how much is better to brush for maintenance afterwards, and how to brush it to be safe? ps: I heard that sharing note links and liking and following each other is unsafe. Can Xiaohongshu detect it?

Currently, basic data can be manipulated as long as the notes are reviewed and approved, but it is easier to discover through links and in large quantities at the same time, so it can be said that the simpler the method, the less effective it is.

You can ask your friends to help you like your posts. In addition, we also provide note enhancement services, which are currently only available to Planet users.

If you don’t have the conditions, it is recommended to give up this step and never buy data! ! !

② If you want to collect some basic data for your notes, how long should you wait after publishing them? How much is appropriate? Is the keyword search method safe? Could it affect the account?

It can be done after the review is passed. The sooner the better. It is not recommended to do it more than 24 hours later. About 10-20 will be fine, but the method is relatively costly and it would be difficult to achieve with too many quantities. It’s not enough to just search by word, you also need to pay attention to browsing time. This is most likely to be fine.

③What is the difference between brushing likes and creating basic data? What happens if you are caught cheating?

Brushing likes is a part of the black industry and is easy to identify. Once discovered, if the circumstances are minor, we will help you clean up the illegal data. If the circumstances are serious, we will issue violation reminders and may even block your account!

As we mentioned in the previous article, it is best to create some basic data after the notes are published. This means asking friends and relatives around you to search for some basic data for the notes through keywords, so that the system can reach a threshold for recommending the notes to the next traffic pool, so that the notes can be exposed more. This is fundamentally different from the operation of brushing likes!

8. Note Quality

① Regarding the problem that many friends feel that they have prepared content for a long time but have not received good traffic

There are several misconceptions here:

• High time cost in content production does not mean good content. Only content that users are willing to watch, can resonate with, is helpful to users, and users are willing to give you feedback is good content. This has nothing to do with the time spent.
• The content may not be pushed to the precise audience depending on the writing status, and this has nothing to do with the quality of the content. However, this also involves why the account content must be vertical, which determines whether your notes can be recommended to the most suitable people!
• The Xiaohongshu recommendations based on content quality are derived from user feedback and weighted recommendations. The system itself cannot judge the quality of your content, so content that you think is of good quality may not necessarily be recommended to you directly.

② Is it only by following hot topics that you can increase your followers? Just check out the trending words: honey chicken wings, rice cooker cakes, etc.?

You don’t have to follow hot topics to increase your followers, but following hot topics is a way to quickly amplify traffic. However, only content that is related to your own content is the most suitable. It is recommended to follow hot topics.

③The notes have 1000-2000 views and around 30 likes and favorites. Does that mean the content is not good enough?

The browse-to-like ratio is a reference to guide us in optimizing content. If there are 1000-2000 views and close to 100 interactions, it is considered good data. Correspondingly, if there are few likes or other interactions, then you should consider whether the content should be optimized. Therefore, 1000-2000 views and around 30 likes and favorites indicate that there is still a lot of room for improvement in the notes!

④The conversion rates of several practical notes I published recently are very good, but the number of views is increasing very slowly (one has 2400 likes and 500+ favorites, and one currently has 650 likes and 200+ favorites). Moreover, the number of views increases very slowly after the notes are first published. After strengthening a set of basic data, has the data improved? I would like to ask if my account weight is particularly low? If I continue to output notes with high conversion rates like this, is it possible to increase the weight?

There are two hidden problems here:

• There is another data that we cannot see, which is how many people the system pushed the message to. For example, if the system only pushed the message to 3,000 people, but you got 2,400 clicks (reads), then this conversion rate will have a certain impact on how many people the message was pushed to.
• The problem of the audience of our content is that Xiaohongshu's algorithm, which has thousands of faces for thousands of people, is typically "guessing what you like", so your content will only be pushed to people who the system thinks may "like your content", so it is also important to set keywords for the content.

⑤The exposure of several notes I posted recently was very low, so I chose the latest hot topics in the selection of topics, and both the title and content used keywords, but the exposure is still very low. Apart from the content, are there other reasons that affect the exposure?

• The meaning of stepping on popular keywords is to put your content into a "traffic pool" that everyone is paying attention to recently. In theory, the greater the traffic, the more traffic you can get.
• However, the amount of traffic allocated still depends on the content itself, and the quality of the content is still judged by the users.
• The weight of the account will also affect the exposure of the note, but the most important factor is the content of the note itself.

⑥Is there any learning method for content writing on Xiaohongshu? How to improve your writing skills? I feel like even if I see a hot topic I don’t know how to write about it. I always have no inspiration, or what I write is very boring. Almost no one watches it?

This is a “big” question, and it’s usually industry sensitivity, or actually being more professional in a certain part, as a start. And based on user feedback, we continuously output content that users like.

We will publish an article later on how to cultivate industry sensitivity, so you can pay attention to it, but such an article will be rather boring.

You can try to think like this for now: no matter what hot spot you see, think about whether it can be combined with my vertical content? If they can be combined, will users find it interesting? If so, you can write it.

9. Monetization

①I have 5,000 followers now. Do I need to sign a contract with MCN?

First of all, you need to understand that not every influencer must sign with MCN. In addition, for those with 5,000 followers, it is recommended that you do not sign a contract for the time being. The services that MCN can provide are limited. Generally speaking, they will not be of much help to your content production. The monetization value of an account with 5,000 followers is not high either. It is recommended that you focus on producing good content at this stage and do not sign a contract with MCN yet.

② Can I attract traffic by leaving the same name as the platform in my personal introduction? The crackdown on leaving contact information is so severe now. I previously left the same name as Weibo and it was not detected. Do I need to modify it?

Now leaving an email address is the safest way. Traffic-generating methods such as using the same name on all platforms or on Weibo are not recommended. If it was left before and has not been detected, it is not recommended to modify it. It will be re-detected after modification, which may result in violations after the previous modification!

③ I have a question. Our company has some ready-to-eat nutritional products (freshly stewed bird’s nest, fish maw jelly, snow clam, donkey-hide gelatin cake, etc.). We would like to find some partners to cooperate with us. Our product features are handmade, we have physical stores, and we can ship them with one click. Has anyone in this group collaborated with you before? Are you looking for mcn?

There are two main forms of cooperation:

• Pure commission does not count as ROI;
• On commission basis.

However, there are very few bloggers on the Xiaohongshu platform who share commissions, and there are also very few influencers who are willing to cooperate with less well-known brands in a commission-sharing format. In addition, nourishing products are not mainstream on Xiaohongshu, and the dropshipping format will inevitably make the influencer's notes carry an advertising color, and diverting traffic to other platforms is an aspect that Xiaohongshu itself controls very strictly, so the second form is basically not feasible on Xiaohongshu. Xiaohongshu is still mainly focused on daily recommendation.

Nutritional supplement brands that want to attract customers on Xiaohongshu can:

• Choose a brand to join. Of course, the requirements for the brand will be a bit high and it needs to meet Xiaohongshu’s requirements for the brand to join.
• You can choose to operate a personal account, but you need to be careful about the scale. Once it is identified as a suspected advertisement, it will be easy to be restricted and demoted.
• It can be promoted through posting notes, but this requires sufficient budget.

④Can I realize cash only when my account becomes bigger? I only have a few hundred followers now. Can I make money through my account?

It is not that you can only realize cash when your account is big. When brands place notes, they will not only choose influencers to place the notes. They also need the preparation of ordinary people's notes. A few hundred fans can already accept notices to realize cash, but the commission will be relatively low. In addition, ordinary people will not be approached directly by brands. You need to accept notices by yourself. If you want to manage your account well, it is recommended that you do not accept notices in the early stage. If you want to accept notices, you need to make judgments. For example, if you are in the beauty industry, do not accept other types of notices, and do not choose the type of posting on behalf of others. It is best to create your own work to avoid the note advertising promotion being too obvious and affecting the account weight.

⑤How do people generally make money on Xiaohongshu? Direct traffic to private domain for conversion? Collect cooperation fees from MCN?

How does the Xiaohongshu platform manage accounts and realize monetization? Accounts that can be monetized must have a certain degree of influence, which is specifically manifested in: a certain number of fans and a certain number of likes and collections. Moreover, the value of an account is closely related to the verticality of its content. The more vertical the content is, the more accurate the account's target audience will be, and the greater its value will be for brands. The main way to monetize is to earn a fixed commission by cooperating with brands to publish notes, and some also have commissions determined based on the number of readings. The official form of Xiaohongshu is brand partner, which requires the following three conditions to be met:

• Need to complete personal certification;
• Number of fans ≥ 5000;
• The average exposure of notes in the past month must be ≥ 10,000.

For more information about brand partners, please visit the official website!

（https://influencer.xiaohongshu.com）

⑥How to judge the commercial value of an account? Is the monetization ability of practical information on daily life, job hunting, and studying abroad also relatively low? What about tutorials?

No, the monetization capabilities of accounts related to lifestyle, job hunting, and studying abroad are relatively high, because they can easily integrate fast-moving consumer goods advertisements into their own content without violating the blogger's style.

However, tutorial-type content can basically only be advertised through hard advertising, which makes it difficult to achieve the so-called brand-effect integration. Even if there are many fans, it may not be effective, so brand owners are less inclined to this form.

But there are exceptions to everything. For example, if your tutorial is great and many people don't mind paying to learn from you, then this is also a way to monetize, but it is much more difficult than taking advertisements. After all, creating content is one thing, and being able to teach is another. All directions are possible, and there is no good or bad one. It's just that the later routes are different. Just create your own characteristics.

⑦Can I reply to the email or WeChat privately? If text is not allowed, can I send a picture in a private message (with email or WeChat)?

You cannot reply in private messages. Of course, there are some ways to do it, such as writing the WeChat address on paper and taking a photo. This is suitable for brand owners who have to use this method to attract traffic, but bloggers should not take this risk. You can now add your email address to your profile. Just let him see your signature.

⑧ On Xiaohongshu, what is the approximate quotation corresponding to how many followers and likes are there? Are you worried about reporting too much or too little?

Now the quotation also needs to refer to the content quality. Here are some average prices. Generally, an account with 10,000 followers is around 500 or slightly higher. If the account quality is not good (the content is messy or the number of likes and comments is more than that of fans), it will be around 200-300. 20,000-50,000 is usually within 1,000. If the content is good and the account performance is good, it may be more, 1k-2k is also possible.

10. Others

①Can Xiaohongshu create a keyword search index like Baidu Index?

No, Xiaohongshu is not public, and others cannot obtain this data

②Will the likes be lost if a note is deleted from Xiaohongshu?

This will definitely happen. The number of likes is the sum of the number of likes of all your notes. If you delete a note, of course the number of likes corresponding to the deleted note will be reduced. Be careful not to delete notes in large quantities, as it will affect your account!

③I am operating an exam account (in the form of a personal account) with a high verticality. I have produced about a dozen articles recently, and the effects of likes, collections and comments are very good. Because of one or two popular articles, the number of fans increased very quickly at the beginning, but now the number of fans is increasing very slowly. I want to know how to adjust so that I can continue to exert my efforts?

Continuously output valuable content. At a certain stage, the system will recommend it for you, and your followers will increase faster at that stage. So while ensuring that the content you output is valuable, you must also be patient!

But if nothing has changed, then you may need to think about whether you need to make some changes to increase your conversion rate!

④ How many days should a newly registered Xiaohongshu account (corporate or personal) be maintained before posting notes? How to maintain a new account to better improve its weight? Are the maintenance methods for corporate and personal accounts the same?

Newly registered accounts do not need to maintain an account and can send messages directly. Only accounts that have not been used for a long time need to be maintained to restore their activity.

⑤At the end of the article, can @土豆队长@美妆薯 increase traffic and get recommendations?

@Everyone is useless, it is better to create good content. There is also the same operation of stacking keywords at the bottom of the article.

⑥How long is the validity period of the keywords in the hot word rankings?

The keywords are not real-time. We obtained them by crawling the content of the entire Xiaohongshu platform in the past three days and analyzing it. Therefore, they are not real-time, but are for reference only and are generally valid for about three days.

⑦Should we join the mutual following car? Fans who are worried about mutual following cars are not the target group at all.

Users who join the mutual following program generally want their account to have a better number of followers. The mutual following program with a small account is just a tool account, and of course it cannot be the target group of your account. Only users attracted by the content of the notes are your target group.

In addition, the fan base does not have much to do with the traffic and reading numbers of the notes, so it is recommended not to join the mutual following car. It is not of much use except for getting a few more zombie fans.

⑧What is called content verticality?

Friends often ask me to check whether the content of my account is vertical. Let me give you a unified explanation here. A vertical account means that most of the content in an account is the same type. We believe that 3 or 4 pieces of similar content and 1 piece of content in other categories can be called account vertical. You can compare them directly.

The mainstream first-level tags on Xiaohongshu now include: fashion, beauty, travel, home furnishing, culture and entertainment, food, sports and fitness, pets, photography, emotions, mother and baby, health, cars, funny, technology and digital, education, sports events and people's livelihood information.

If the above does not solve your problem, please leave a message!

Related reading:

1. Complete promotion and operation plan for Xiaohongshu!

2. Tips for using Xiaohongshu’s copywriting to promote products: code first and read later!

3. For promotion on Xiaohongshu, just read this article.

4. Xiaohongshu promotion: Xiaohongshu user growth methodology!

5.How to promote on Xiaohongshu? 2 program steps!

6.4 major strategies + 7 major skills, a comprehensive interpretation of Xiaohongshu promotion strategy!

Author: Mr. Elk Sky

Source public account: Mr. Elk Sky (ID: milusir94)