Marketing promotion: How to improve promotion effectiveness by outputting excellent creative ideas?

With the upgrading of consumption, Chinese people are more enthusiastic about festivals than ever before. Where to go for fun, where to eat, what gifts to give, how to dress oneself, etc. Festivals no longer reflect a single purpose, but show the diverse needs of Chinese people from multiple dimensions. The willingness to consume has also increased year by year.

The willingness to consume means there is a traffic market.

During the just-concluded Double 11 Festival, smart sponsors successfully took advantage of the hot topics, changed the nodes and creative materials to put in the information flow, and vigorously launched content marketing. The effect was amazing!

After the excitement and after calm thinking, let’s talk about how to take off in node marketing by outputting excellent creative ideas.

1. Creative ideas are closely linked to the nodes, and traffic is constantly flowing

Hold on tightly to the two thighs of "Christmas" and "New Year's Day"!

By adding relevant hot elements in the copy, such as Christmas gifts, Santa Claus, New Year, New Year's Eve, New Year's Day and other keywords, the timeliness of the advertising title is increased; the pictures use festive colors and elements, the red and green combination of Christmas, and the red combination of New Year's Day, to create a festive atmosphere and shine, it is difficult to have a low CTR!

Example: A cake brand

☉The picture uses Christmas colors and is paired with a special Christmas cake, which is very eye-catching;

☉The copywriting is closely related to Christmas, emphasizing the product advantages, and adding regional word packages to enhance the sense of immersion;

☉The creativity and nodes fit perfectly and are highly matched.

2. Leverage product advantages to address user pain points

Oh no, it’s a heart-pounding feeling!

Today’s Internet users are generally well-informed. If you want them to buy into advertising ideas, you must find the demand points that trigger them to buy products, which are the so-called user pain points. Using product advantages to address user pain points in creativity can be said to be the right remedy for the disease, and it’s a sure-fire hit!

Example: A credit product

The famous philosopher Schoncrates once said: People are greedy, especially when buying things!

Festivals are a good time to do promotions. Consumers can't help but be tempted by buy-one-get-one-free discounts and low prices. When outputting creative ideas, you can add price comparisons or elements such as product scarcity, limited-time events, etc. to the copy, and also use the method of marking before-and-after price comparisons and event highlights on the accompanying pictures to strongly occupy the user's greedy psychology and induce clicks or even purchasing behavior.

Example: An education client

Good original creativity makes you feel the same!

The original creative stories and scenarios do not mention the product but every word is talking about it. It does not look like an advertisement but is better than an advertisement, which resonates with users and prompts them to find out more. There is a reason why the CTR is so high!