WeChat Mini Program Retention Rate, How to Improve the Mini Program Retention Rate?

Retention is when a user performs a desired action until it becomes a habit and continues to stay at that stage. For e-commerce mini-program products, retention means users’ continuous repeated purchases; for financial mini-program products, retention means that the funds invested by users do not flow to other platforms; so what about the retention rate of WeChat mini-programs? How can we improve the retention rate of mini-programs? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

WeChat Mini Program Retention Rate, How to Improve the Mini Program Retention Rate?

First, give users benefits

If you want to keep users in your mini program, you need to help them develop the habit of "continuous participation". How to develop it? State the benefits. You have to tell your users: What can using my mini program bring you? What are the benefits of participating in the activities I initiated in the mini program?

Second, visual sense

The name of the mini program must allow users to associate it with a specific scenario when they see it. For example, when you want to eat a lollipop, if you just say eat a lollipop, many people will not have an intuitive feeling. But if you say you want to eat Xu Fuji’s lollipop, people will immediately think of Xu Fuji’s various candies.

Third, increase product content

Any user has a life cycle in a mini program, and they usually do not have a strong dependence on unchanging products. Although the general direction of user demand may not change, it will upgrade. For example, for social products, at the beginning users only needed to be able to chat via text, but now they need to send voice and video messages. Why? Because users’ needs have upgraded, the text chat of the past can no longer meet their current social needs.

The retention of mini programs is a long process. During this process, you need to let users participate in the design and update of the product and grow with the product. And you also need to note that users are not static. The characteristics they present in each stage are different. So relatively speaking, you need to constantly adjust and optimize your operating strategy to achieve the goal of improving the retention rate of the mini program.

Fourth, establish connections

People tend to have a natural aversion to things they are not familiar with. Compared with new products, people prefer to use products that they are familiar with. The familiarity here actually refers to the depth of the connection between the user and the product. So, if you want to improve the retention rate of your mini program, you must establish a good connection with your users.

The above is the retention rate of WeChat mini programs. How can we improve the retention rate of mini programs? According to the specific information, Jimifeng Technology is an Internet company that focuses on mini-program development, mini-program operation and promotion, and mini-program production and design. Jimifeng Technology is the first choice for mini-programs!