October Marketing Node Reminder [Dry Goods Collection]

The new media industry is changing all the time. However, one thing that will not change is the hot spots. Whether it is new media, marketing operations, advertising and public relations, or copywriting creativity, hot spots are indispensable. Many large companies will list industry hotspots in advance to prepare for the future.

Below is the new media marketing calendar for October 2019, please check it out.

October 1-7 National Day

National Day is a legal holiday, and taking a day off means consumption. During the holiday, businesses use various marketing methods to take advantage of the opportunity.

Keywords: holiday, travel, travel, traffic jam

Angle of play: The angle can be to complain about the crowds, or it can be related to travel, such as launching a photography competition in the circle of friends, or staying at home and spending the holidays lying down.

Brands can initiate travel topics, travel impressions, collect photos, give away air tickets and other activities. You can also complain about working overtime during the holidays.

During this festival, you can use posters, articles, or H5 for promotion.

Case reference:

@ChaCha

@KFC

October 5th is the 8th anniversary of Steve Jobs' death

This year marks the 8th anniversary of Steve Jobs' death. After experiencing the ups and downs of Apple for decades, he launched electronic products such as iMac, iPod, iPhone, and iPad, which profoundly changed modern communications, entertainment, and lifestyles.

Angle of play: Although it is the National Day holiday, everyone's remembrance of Mr. Qiao is still as enthusiastic as ever.

It could be an inventory of Jobs' important products, important press conferences, his experiences, the advertisements he made, his famous quotes, his marketing thinking, his copywriting, his operational thinking, his product views, etc.

You can compare the differences between today’s Apple phones and those made by Steve Jobs, and you can also make an H5 related to him.

Case reference:

@Zhaolian Finance pays tribute to Steve Jobs H5

Financial consumption and Apple products seem to have nothing to do with each other.

However, CMB Financial believes that Jobs' personal spiritual power and CMB Financial's credit attributes are interconnected and identical in terms of brand connotation.

Both are encouraging people to actively pursue a better life. Apple shapes new lifestyles through its products, and we provide the support behind those dreams and pursuits. This way of paying tribute is also likely to attract consumers' favor.

October 7th Double Ninth Festival

The Double Ninth Festival is a traditional folk festival, which falls on September 9 every year. In ancient times, the Double Ninth Festival had customs such as climbing high places to pray for blessings and going on autumn outings to appreciate chrysanthemums. In modern times, the Double Ninth Festival has added new connotations such as respecting the elderly.

Keywords: climbing, flower viewing, respecting the elderly, companionship

Angle of play: Attach your own brand’s logo to posters of mountain climbing and family reunion; the content can be emotional or story-based, mainly expressing the care of parents to show gratitude.

Reference Cases:

@Suning.com

October 8 Cold Dew

Cold Dew is the beginning of late autumn and also a key point for health preservation. The health preservation industry can achieve good results by doing a good job of health preservation publicity on this day.

Keywords: autumn, cooling

Angle of play: posters are essential for all industries; the health care products industry can launch the Cold Dew health guide for publicity; beverages with Cold Dew theme packaging; the air-conditioning industry can promote the good hot air effect to remind people to start paying attention to keeping warm.

Case reference:

October 24th Frost Descent

Frost Descent is one of the 24 solar terms. It means that the weather is getting colder and the first frost appears. It is a solar term in late autumn, which also means that winter is about to begin.

During the Frost Descent season, health care is particularly important. There is a folk saying that goes, "It is better to take care of yourself during the Frost Descent than to take care of yourself all year round," which shows the impact of this solar term on people.

Keywords: health

Angle of play: This type of festival is applicable to all industries. If there are no special circumstances, basically a picture and text, a hot poster can be posted on WeChat and Weibo. It is usually a competition of creativity.

Case reference:

@Shenzhou Special Car

Halloween, October 31

Although Halloween is a Western holiday, with the introduction of Western culture, some Western holidays such as Halloween and Christmas have long become indispensable nodes in the marketing calendars of major brands.

Keywords: eating, drinking, playing, tricks, pranks

Angle of play: This festival is very popular right now, and pumpkin lanterns, strange makeup and costumes, and various carnivals are indispensable. On this day, there is no need to say much about the various decorations and promotions held by merchants, and there are also quite a lot of spoof videos.

Brands leveraging posters can be said to be standard, and there are also many fun H5s for Halloween.

Case reference:

@Zhongye Xingrong

Other important node notes:

October 5th is World Teachers' Day

October 10th is World Mental Health Day

October 16th is World Food Day

October 28 Cold Clothes Day, Men's Health Day

October 30th is the first anniversary of Jin Yong's death

Author: Operation Express

Source: Operation Express