Analysis of the most effective Taobao promotion methods for Taobao operations

Many sellers currently have a problem, that is, there are too few orders. The most direct and easiest way to solve this problem is promotion, because under certain conversion conditions, the more traffic, the higher the order volume. Based on my experience in online marketing over the past few years, I would like to summarize some relatively effective promotion methods both within and outside Taobao.

Taobao traffic channels: natural search ranking, through train, Taobao customer, Taobao activities, diamond booth

Taobao off-site traffic channels: Baidu promotion, Baidu Union, SEO, soft article promotion, Baidu Knows, hard advertising

SNS traffic channels: WeChat, Weibo, QQ space, forums

1. Organic search ranking

Product Features: Natural search ranking is based on the weight of your own product, assigning appropriate keywords to allow it to gain ranking and introduce traffic.

Main optimization points: Mainly optimize titles, listing and delisting time, conversion rate, sales volume, etc. Nowadays, Taobao has different faces for different people, so the price factor is also very important.

Suitable for what kind of promotion: product promotion

Cost: The cost is low, or even 0, and this often requires fake orders to cooperate.

2. Through Train

Product Features: Through Train is an accurate traffic-generating tool that charges per click.

Main optimization points: Mainly optimize the promotion main image, promotion title, promotion region, promotion time period, promotion platform, keyword accuracy, and through train account records.

The most important are two points:

1. Click-through rate;

2. Conversion rate.

Suitable for what kind of promotion: product promotion

Cost: Can be high or low, applicable to a wide range of sellers, large, medium and small

3. Taobao Affiliate

Product features: It is a relatively good CPS promotion tool, which means you pay after the transaction is completed.

Main optimization points: Main optimization, product transaction volume, Taobao customer transaction volume, Taobao customer commission ratio, incentives for Taobao customers, etc.

Suitable for what kind of promotion: product promotion

Cost: Generally, this transaction is completed after payment, but if you want to get more Taobao customers to promote for you, you need to pay a higher commission ratio. Suitable for large, medium and small sellers. Big sellers can recruit and support Taobao customers themselves. Small sellers usually open Taobao customers, get a higher commission, and then place a few Taobao orders.

4. Diamond Booth

Product Features: It is a marketing promotion tool that pays per thousand impressions.

Main optimization points: creativity, ad location, targeting, time period, etc.

What kind of promotion is suitable: product promotion, event promotion, brand promotion

Cost: Slightly to very large, suitable for large and medium sellers.

5. Taobao activities

Product Features: There are activity platforms within Taobao and provided by third parties, mainly aimed at increasing sellers’ sales.

Main optimization points: Before signing up for an event, you must clearly understand the purpose of participating in the event, whether it is to increase sales and conversion rate, or to clear inventory and sell off, and then you must meet the requirements of the event. Some of the more well-known activities include: daily specials, 800 off, group purchases, etc.

Suitable for what kind of promotion: Product promotion

Cost: Some are low cost, some are high cost.

6. Baidu promotion

Product Features: It is an online promotion tool that pays according to the results, similar to Taobao Express.

Main optimization points: promotion title, ranking, promotion time, promotion region, keyword accuracy, prevention of malicious clicks from peers, etc.

Suitable for what kind of promotion: Product promotion

Cost: Slightly larger, the account opening fee is a bit high, but the daily budget is manageable.

7. Baidu Union

Product Features: A precise promotion tool that pays per click, and display is free.

Main optimization points: creativity, keywords, crowd interests, behaviors, media environment, etc.

Suitable for what kind of promotion: product promotion, brand promotion

Cost: Slightly higher, but manageable with a daily budget.

8. SEO (Search Engine Optimization)

Product Features: Improve website ranking by optimizing the website to make it conform to search engine ranking rules.

Main optimization points: website title, keywords, original content, external links, clicks, visit time, website structure, etc.

What kind of promotion is suitable for: product promotion, brand promotion.

Cost: The cost of doing it yourself is low, or even zero. It is also very expensive to ask someone else to do it, but the effect is slow, usually taking more than two or three months to see results. The first thing I came into contact with was SEO promotion.

9. Soft article promotion

Product features: Through the promotion of copywriting, customers can have a better understanding of your products or brands, which is not as direct as hard advertising.

Main optimization points: the title should contain search keywords, the text should be easy to read, the article should be helpful to users, and it should have positive publicity for your products and brands, etc.

Suitable for what kind of promotion: product promotion, brand promotion

Cost: Low. Generally, it only costs a few dozen yuan to submit a soft article, and it is free to post it directly on the forum.

10. Baidu Knows Promotion

Product Features: Baidu Q&A is an interactive question-and-answer format with the largest traffic among Baidu sub-sites and a high degree of website credibility.

Key optimization points: questions should contain search keywords, answers should describe the product or brand positively, and questions and answers should be natural.

What kind of promotion is suitable for: product promotion, brand promotion.

Cost: Low, one Baidu Q&A question only costs about 3 yuan.

11. Hard advertising

Product features: product or brand advertising placed in places where target users gather.

Main optimization points: advertising images, texts and promotions.

Suitable for what kind of promotion: product promotion, brand promotion

Cost: Big websites cost a lot, small websites cost little, and some websites can even run advertising for a month with just a few dozen pieces of equipment.

12. WeChat

Product features: A relatively good mobile social software, suitable for maintaining old customers and educating new customers

Main optimization points: content update and increase of fans.

Suitable for what kind of promotion: product promotion, brand promotion

Cost: We usually ask people to forward messages. Now a WeChat public account with more than 20,000 followers charges about 100 to 200 yuan.

13. Weibo

Product Features: A popular social networking platform suitable for maintaining old customers and educating new customers

Main optimization points: content update, increase in fans

Suitable for what kind of promotion: product promotion, brand promotion

Cost: Generally, sellers hire people to repost their advertisements. For a Weibo account with hundreds of thousands of followers, the fee is about a few dozen yuan.

14. QQ Zone

Product Features: The most popular blog currently, suitable for maintaining old customers and educating new customers

Main optimization points: content update, increase in fans

Suitable for what kind of promotion: product promotion, brand promotion

Cost: Find some big accounts with many fans to help us post advertisements. The cost is not high, only a few dozen dollars for tens of thousands of fans.

15. Forum promotion

Product features: Use forums, a user interaction platform, to promote your own products or brands through posts

Main optimization points: The content of the article should be able to really help readers, be recommended by editors, find water army to post it, etc.

Suitable for what kind of promotion: product promotion, brand promotion

Cost: Low, just a few hundred yuan.

The above basically covers most of the mainstream promotion methods. You can choose some methods that suit you according to your actual situation, and then implement them in large quantities.

Author: Webmaster's Home

Source: Webmaster Home