As the most advanced and effective way to present information at present, short videos will continue to be popular. The most popular short video at the moment is Douyin. As a relatively popular short video industry platform, Douyin’s average daily traffic has exceeded 100 million. Therefore, many people want to get a piece of the pie on Douyin, and they will continue to shoot short videos on Douyin. At this time, the most common problem arises, and it is also the most troublesome problem. That is traffic limitation and demotion. In this process, once you encounter traffic limitation, it will be quite troublesome: on the one hand, your carefully crafted work has no traffic and is wasted; on the other hand, Douyin is a recommendation mechanism, and there will be no fan growth without exposure. So how should we avoid traffic restriction and demotion in this process?Today, Brother Mao will introduce it to you. 1. What to do if Douyin limits traffic and how to restore the account 1: Check whether the account has any violationsAfter a creator discovers that his account has been restricted, he should first check whether his account has violated the platform's rules. For example: whether there is obvious advertising or contact information in the personal signature, work content, or account comments, it will violate Douyin's rules. Solution: If this is the case, first change it to a normal online name, a normal avatar, and a personal signature. It is best not to leave too revealing contact information in the early stage. After the modification, post the video normally. After a period of time, do a good job of other links, and the traffic will naturally increase. 2: Check whether the account has any illegal operations such as buying a large number of likes, buying fans, mutual likes, copying videos created by other people, and switching between several Douyin accounts on a mobile phone. These are all illegal behaviors. Don’t explain too much about buying followers, likes, and reposting. Never do these operations. Many people have encountered this situation, and as a result, all the so-called fans were reset, and the scene was very spectacular. Accounts that are frequently switched may be considered marketing accounts. After all, apart from marketing accounts, who else would keep switching accounts? Solution: Use one account for each device if you frequently switch accounts. As for buying fans and likes, if the original fans were of low quality and in large quantity, then they basically cannot be recovered. If the fans gained at that time were high-quality simulated human accounts and the number was not large, they can still be recovered through operations such as account maintenance.3: Check if the content is vertical It means the degree of focus on publishing content in a certain field. Tik Tok will label you based on the content you post, and then recommend users to you based on the label. If the content you post is disorganized, the algorithm mechanism will not be able to accurately recommend users to you. Users will not be interested in your videos, and the completion rate and comment rate will be low, so naturally the recommendation rate will not be able to go up. Solution: Clarify your own positioning, determine the type of account you want to create, find big accounts of the same type, see how they do it, and imitate and create your own, this way the traffic will slowly increase. 4: Does the published work contain any of the following violations? Is the video sensitive? Is the clothing too revealing? 5. Reduce the frequency of publishing works If you used to post 3 or 4 pieces a day, you can reduce it to 1 piece a day, and the work cannot contain any traces of advertising. In short, if you find that your traffic has been restricted, don't panic or be anxious. First, clarify the reason why you have been restricted. Secondly, stop the illegal behavior immediately. As long as your account is not blocked by the platform, there is a possibility of recovery. Take care of the account for about a week and slowly recover. 2. What to do if Douyin is demoted? How to increase permissions 1: The weight of Douyin accounts is mainly divided into 6 categories:1. Zombie Account An account whose newly released works have less than 100 views for a week will be considered a zombie account, which is almost equivalent to a useless account. It is recommended to re-register a Douyin account. How severe is Tik Tok's restriction on zombie accounts? Even if you have friends who follow each other on Tik Tok, the system will not recommend them, which means that other people will not be able to see what you post on Moments. If the number of views of a newly released work hovers between 100 and 200 for seven consecutive days, it will have the lowest weight. The videos of this type of account will only be recommended to the low-level traffic pool. If there is no breakthrough for half a month to a month, it will be downgraded to a zombie account. 3. Demotion midway This type of account is quite special. Your playback volume may have been thousands or tens of thousands before, but one day you accidentally posted an advertisement, or you shot a video with a certain product. Any platform hates creators who directly run hard advertisements and use violent traffic diversion. If they recognize that you are running advertisements, they will directly demote you and may directly downgrade your account to the lowest weighted account or even a zombie account. This is why some accounts with good playback volume suddenly have no recommendations. Another situation is the copying account. The copied videos from other platforms have not been re-created, or the video has been copied by multiple people. When it is recognized by the platform, your rights will be downgraded. It is actually the same as the previous one. This situation is a mid-term demotion. 4. Accounts to be recommended If the video playback volume continues to be between 1000-3000, it is an account to be recommended. People at this stage should hurry up and create high-quality works! Or use other methods to increase the number of views and likes, so that the system can recommend them to a larger traffic pool! It will become a small hit! The weight of accounts waiting to be recommended is still relatively high. Douyin will put you in a traffic pool waiting for recommendation if you continue to publish relatively high-quality works, or if your works are vertical enough. Once Douyin sees you, it will directly recommend you to a larger traffic pool, such as 10,000 to 50,000. At this time, your video may become a small hit overnight. Accounts with video playback volume above 10,000 are expected to become popular accounts! You are just one step away from becoming popular! At this time, you need to participate more in the platform's latest topic activities, challenges, even the latest music, the latest collaborations with experts, etc. In short, you need to combine more popular content to increase your chances of becoming a big hit. 6. Influencer Accounts Currently, the group that Douyin gives the highest weight to are these big V accounts. Each big V account will have a connected Douyin editor, and they will actively notify them of any challenges and activities released by the platform, or invite them to participate in some interactions on the platform. At this level, the platform and the big V have reached a stage of mutual achievement. The platform recommends more fans to the big V, allowing its users to obtain more high-quality content. As for big Vs, they attract more platform traffic and targeted users through their high-quality content. 2. How to improve the weight of Douyin1. Multiple videos under the same account should maintain a unified style. 2. The cover and title of the video should clearly express the highlights of the video. 3. Respond to users’ comments promptly (this is actually also working to improve the account’s weight). 4. Make full use of the first three seconds of the video to attract the audience's attention. 5. The video should be high-definition and creative. 6. If you have optimized your account and videos according to the above suggestions for a month but still have not gained more referral traffic, then you can consider registering a new account to operate. |
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