April marketing hotspot calendar, look here!

We are about to enter April, and here are the creative hot posters for the whole month of April!

Monthly keywords: [Prank and focus]

Background

Affected by the epidemic, everyone can feel that in the past two months, various brands and businesses have taken very few actions in both online marketing and offline construction.

In April, as the epidemic situation gradually stabilizes, daily marketing activities will slowly return to normal, but it will still take a certain recovery period. If some more outstanding ideas can be produced at this time, the attention and dissemination will still be considerable.

1. April Fools’ Day

April Fools' Day, also known as All Fools' Day and Humor Festival, is a relatively relaxed holiday. It is very suitable for usually serious brands to use this opportunity to be witty and down-to-earth.

In short, you need to open your mind. But brands need to strike a balance in the marketing process.

Key angles:

1. Entertainment:

April Fool's Day, Prank Day, have fun with you.

Brands can interact with consumers through some prankish content, such as providing consumers with some materials that can be used to play pranks on friends. Brands can also start from the brand itself, make fun of and prank itself, or release "fake products" and practice "talking nonsense in a serious manner."

2. Emotional orientation:

The connection between April Fool's Day, family affection and love, explores the truth behind those white lies in life.

Case display:

1. Entertainment theme, combining April Fools’ Day with products

(1) You will not be working on April Fools’ Day. We have written a leave application for you. --McDonald's

(2) We have written these facts on the packaging bag for you. ——KFC April Fools’ Day Report

2. Entertainment brand spoof cases

Taobao: You are holding your phone upside down

(3) Xiaomi Rocket No. 1: It claims to be the first rocket for young people. It can fly up to 35 kilometers and supports smart remote control via mobile phone. It can be launched and automatically recovered with one click.

3. Emotional theme, combining April Fools’ Day with family and love

(1) Every lie parents tell is full of love. ——Gome

(2) We also always tell a lot of lies to our family members. ——Yili

(3) April Fools’ Day is a good time to confess your feelings. ——Zhenai.com, Baihe.com

2. Qingming Festival

Qingming Festival, also known as the "Outing Festival", is one of the most important festivals for worshiping ancestors and sweeping tombs. Moreover, there is a short holiday during the Qingming Festival.

Key angles:

1. Relaxed and lively activities: outings, spring product marketing, and other activities that can create a sense of spring freshness.

2. Emotional: remembering the martyrs, missing deceased relatives, etc., pay special attention to the use of copywriting.

3. Short holidays: For busy office workers, short holidays mean relaxation, so shopping malls can carry out promotional activities, and the popular online product live broadcasts should also seize this high-traffic node.

Case display:

1. Six Gods:

Find the footsteps of spring in landscape paintings. As expected, he is called Six God!

2. Zhihu:

It turns out that there is also a "sweet and salty dispute" over Qingtuan.

3. Qia Qia:

Cherish the flowers and don’t visit spring too late. The little swallow made of melon seeds not only perfectly integrates the product, but also conforms to the characteristics of the solar term.

4. Jiang Xiaobai:

After the rain on Qingming Festival, the love warms people's hearts. Jiang Xiaobai, the passionate and amorous playboy who has always been on the emotional path, has been silent for a long time, which suddenly makes people miss him a little.

5. German Continental Tires:

The picture has the atmosphere of the Qingming Festival, and integrates multiple elements such as the brand logo and tire products, perfectly interpreting the Qingming scene.

3. Grain Rain

Grain Rain is the last solar term in spring. “The snow stops at Qingming and the frost stops at Guyu.” After the Grain Rain, the temperature rises faster and the days of sudden warmth and cold are basically over. At the same time, Grain Rain is also the best time to sow seeds, transplant seedlings, and plant melons and beans.

Key angles:

Most brands use posters to showcase their products, trying their imagination and creativity. It would be best if the brand or product can be combined with the Grain Rain solar term. If there is really no connection, then use the picture, text or form of expression.

Case display:

1. McDonald’s

Combining grains with burgers is a great way to showcase the concept of farming.

2. Pepsi-Cola

The emphasis is on the creativity of the picture. There is a lot of rain in Guyu, so many elements of the picture are presented with rain.

3. Wanglaoji:

The seedlings are planted for the first time, the crops are newly sown, and it is the season of good rain. This is what the picture conveys, and it is also the core meaning of Grain Rain.

The picture is unified with the solar terms and very harmonious.

4. The Forbidden City:

The morning dew is wet and the peony leans against the red railing. The pictures are very nice. Any photo of the Forbidden City looks like a picture book.

5. Airbnb:

There is a lot of rain in late spring, and the rice is in full bloom. Live in a brick house in Tonglu Mountain and watch the changes of spring and summer among the mountains and forests. The B&B in the drizzle is really something that makes people yearn for it.

4. Earth Day

World Earth Day is a festival established specifically for world environmental protection. It aims to raise the global people's attention to environmental issues and improve the overall environment of the earth. So this is another node with people and nature at its core.

Key angles:

1. Give full play to the brand's own appeal and advocate public welfare and environmental protection activities. For example: shared bicycles advocate green and low-carbon travel, and FOTILE dishwashers encourage everyone to save water.

2. Environmental protection interactive projects can be online H5 or offline flash events. For example, McDonald's once accepted payment in cans.

Case display:

1. Google:

Draw graffiti for creatures, and hide many creatures living in different places on the earth in the graffiti, such as the albatross with the widest wingspan among existing birds, the world's tallest tree, the coastal redwood...

2. Jiang Xiaobai:

I don't want thick smoke, I just want strong love.

3. Tencent Maps × Mobike:

Bicycles and maps are really a perfect match. Protecting the earth by riding is perfectly in line with the concept of environmental protection.

4. Coca-Cola

To protect the earth, every second counts. The design of the clock is very ingenious.

5. Starbucks

Love the earth, do your part.

5. World Book Day

World Book Day has a history of 25 years since 1995. Its purpose is to encourage more people to read and write. It hopes that everyone can respect and appreciate the masters of literature, culture, science and thought who have made great contributions to human civilization, and protect intellectual property rights.

Key angles:

1. Concept communication: Brands can use online and offline material promotion and use various platforms to spread the importance of reading to everyone.

2. Practical content: Carry out reading and book protection activities or real-life interesting H5 with consumers. As long as it is related to reading and writing knowledge, it can be a divergent point. Donating books for exchange and mobile libraries are both good options.

Case display:

1. Kindle:

On World Book Day, which books and noodles are the best?

2. Ctrip × WeChat Reading × Himalaya:

Reading is a journey of the soul.

On World Book Day, Ctrip and WeChat Reading jointly released a set of posters and introduced a list of 10 major travel books. The body and the soul, one of them is always on the road.

6. Final Thoughts

One of the core elements of creativity is people. Truly good ideas are accepted and praised by others. Whether it is design or copywriting, we must avoid blind self-satisfaction.

I hope today’s content can give you some inspiration, and I look forward to your works.

Author: canva

Source: Canva Design