User acquisition: 5 common fission methods

As the cost of acquiring traffic becomes higher and higher, major companies are looking for low-cost ways to acquire traffic. One of the most effective and hottest ways is fission. By utilizing the power of fission, the communication effect of one-to-two and two-to-four can be quickly achieved. Moreover, the new users generated by fission have a strong desire to share. They will become the seeds of the next fission, thereby continuously obtaining new traffic.

So, what are the ways of fission? In the specific process of product fission, how should we proceed? Zhuge Jun will analyze the five most common fission methods.

1. Word of mouth fission

When a user experiences or uses a product and finds that the product is very good and the user experience is very good, the user will then have the idea of ​​recommending it to friends and family, and word of mouth will form in the user's social circle. This is undoubtedly a very good way of communication, and it can acquire a large number of users at almost zero cost. However, the premise of word-of-mouth communication is that your product is good enough and attractive enough to users. For example: Xiaomi and Haidilao are the best examples of word-of-mouth communication.

2. Group fission

As the name suggests, puzzle fission means two or more people joining together to form a group. Users initiate the group and share it with friends through social means. Friends participate in the group and jointly purchase a certain product or service at a price lower than the price of a single item. Both the inviter and the invitee can get the group price.

The one that has played the best in the group buying fission is Pinduoduo. This e-commerce platform, which started out as a group buying platform, has hundreds of millions of users in just a few years, which can be said to be a miracle.

3. Invitation fission

The logic of invitation fission is to use the resources of old users to acquire new users. The method is to attract old users to bring in new users through certain rewards. While giving rewards to new users, rewards will also be given to old users. Both the inviter and the invitee can profit.

One company that is relatively good at this is China Mobile. Do you remember that old users of China Mobile invited new users to download the client, and both new and old users could obtain a certain amount of traffic? Although the price of traffic has dropped now, this method is difficult to attract users to register, but at that time, it did attract a large number of new users.

Let’s talk about the latest internet-famous coffee shop, Luckin Coffee. Its invitation fission is to invite friends to drink coffee for free. Friends get free coffee through your sharing. After consumption, old users can also get a free coffee coupon. Driven by interests, this invitation fission quickly spreads in the social circle.

4. Assisting Fission

Assisting fission means using friends to help yourself gain benefits. The way to achieve this is by sharing friends and allowing them to gain benefits through certain operations.

For example: Pinduoduo's bargaining activity, after users select a product, they share it in their social circle. Friends can help bargain, so that you can get cost-effective products at a lower price.

The form of assisting fission can also be applied to online education, where you can get help from friends by sharing courses. The key to helping fission is to set the number of people who help, the preferential prices of goods or services, and a target value that users can reach, so that users feel that this is expected.

5. Sharing fission

The sharing fission method is relatively simple and easy to operate, that is, you can get products or services after sharing. The most common sharing fission is community fission, which encourages users to share spontaneously through certain benefits in the group. For example, in the online education industry, you can post in the community and share it with friends to get the resources of a certain course for free. By sharing, more people can know about it.

Sharing fission is applicable to products with marginal costs of zero or close to zero. For example, in the above example, there is no additional cost for a course produced by online education to be taken by one person or 100 people. In this way, a large amount of sharing fission can be done in the form of free resources.

Summary: The above are 5 common fission methods compiled by Zhuge Jun for everyone, but in the specific practical application process, the products on the APP side, the products of the mini program, the e-commerce products, and the online education products have different adapted fission methods. Therefore, we should choose the fission method suitable for our product based on our own product attributes, advantages and resources, so as to quickly acquire a large number of users.

Related reading:

1. APP promotion and operation: How to maximize the effect of your activities?

2. APP promotion planning: 60,000 paying users increased within 7 days of beta testing!

3. APP promotion activities: How to plan a screen-sweeping event?

4. A complete list of APP promotion methods in 2019, take it and don’t thank me!

5. How to carry out APP promotion and marketing? What are the common methods?

6. APP promotion case: How to go from 0 to millions of users?

Author: Zhuge Jun

Source: Zhuge io Data Coach