How to create a personal IP? 3800 words super detailed tutorial

I thought about a hundred or eighty projects, but none of them suited me. However, there are some projects that are very profitable in any era, that is, building personal IP!

In ancient times, there were famous doctors, and in modern times, there are various traffic gainers. Their monetization is not just a small amount of tens of thousands.

Warning! How to build an IP? This article is over 3,800 words long.

The simplest personal IP = official account + WeChat. Anyone who has a personal IP and a little bit of readership will be called a big shot. Building an IP is not a project, but if a personal IP wants to make money, it is often much easier to just do a project!

There are only these projects in the circle. Are the projects promoted by the big guys better than others? Not at all. Projects are transparent, but the effects of projects promoted by big names and projects promoted by random people are completely different. Why?

The beauty of building a personal IP is that it makes us noticed and trusted. Because of the attention, we bring our own traffic, and we can achieve twice the result with half the effort in promoting any project; because of the trust, transactions become easy, and a transaction can be completed directly with just a few words and a few WeChat messages.

For a brand at the corporate level, it is awareness and reputation! Even the smallest individual is a brand. We build personal IPs to avoid doing evil and to work on long-term projects.

Based on personal experience, the author will talk about how to build a personal IP!? For personal IP, it coincides with the long-term and accumulation characteristics advocated by the author, so a detailed tutorial must be written!

Step 1: Positioning!

First there is positioning, then there is character setting! The most common way to make money on the Internet, so our target is friends who want to make money through the Internet. The positioning of the content must also be thought through in advance. Is it about exposing online scams, dismantling Internet projects, exploring projects, or what?

Regardless of the content positioning, we must explore the real needs of these users after the content positioning is completed and customize the content as needed, rather than writing it casually according to our own preferences. The field is not afraid of segmentation, but it is afraid of writing about everything, so that others don’t know what your official account is about.

Find out what your competitors have missed or are lacking, and then create differentiated competition. Key points to note: Behind a personal IP there must be a real person, a person, not an organization or a team. At least appear to be a human being.

Step 2: Personal IP name!

In theory, a personal IP name will never be changed after it is named. Changing the name will undoubtedly result in a loss of traffic (except for profiteering), so think it over before deciding on it! Put important things first. Don't take it lightly.

Personal IP names follow five principles: short, easy to remember, positive, unique, and domain-specific.

Brief: Generally 2-5 words are enough. It should not be too long. The longer it is, the harder it is to remember.

Easy to remember: the name should be easy to remember. Do not use uncommon characters.

Positive: Just don’t use words with derogatory connotations (such as Hammer Phone, haha, please don’t criticize, the author is also a Luo fan, and has supported a Hammer Phone, please don’t be offended, Mr. Luo)

Unique: If you search on search engines, you will not find anyone with the same name as us (for example, Gray Brother, Project Brother, and Side Door Brother, these names are a bit common).

Field: Because the word wz is shielding, the two words [side job] can also have the effect of interception (for example, Wang Lei mentioned side job). Of course, the competition for this word is fierce now and it is not easy to do it. In this case, it is not necessary to include the field.

There is another way to play: just use your real name. However, if the real name is Zhang Li or Wang Wei, which has a very high national duplication rate, the author still does not recommend it. Uniqueness takes priority.

If the name is taken, consider extending it. For example, Ikki was taken by the Fire Phoenix Ikki. In order to continue the name of Ikki, it needs to be expanded, so it becomes [Author]!

Third: Personal IP avatar!

When the author first started making money on the Internet, he used Van Gogh, and has always used Van Gogh's self-portrait. The author is being lazy in this regard, and it would not be good to make further changes since everyone is used to it. In fact, a better way is to make an avatar with text. If you don’t know how to do that, go to Xianyu or Taobao to customize a very cheap one.

The requirements for the avatar are that it should be positive, comfortable to look at, have an IP name, and be unique. The avatar itself is usually either taken in a photo studio, or you use your own Q-version anime avatar.

Fourth: Personal signature.

Problems that can be solved by combining your insights into your field or your abilities in the field. For example, the author wrote a short paragraph:

Pursue spiritual freedom and cultivate your heart.

Pursue financial freedom and gain great freedom.

Fifth: Background picture of circle of friends.

You can find a lot of them by searching for background images for Moments. If you don’t want to search, you can go to Taobao to customize it. Just think of the copy. Don’t make too many changes to your new WeChat account at once. Give it some time to grow and then change the background picture for your Moments.

The copywriter can write about your resume (the glorious and awesome side), what you can provide, and your alternative contact information. Ps: Just to clarify, if your account is blocked, please use the alternative contact method.

Sixth: Create a circle of friends!

First of all, we should focus on output value. Either they post some good quotations in the field, or they give away free information, or they post some industry updates, occasionally post some life updates, and very rarely post marketing content. It is best not to use rigid advertising in marketing content. It will be more effective if it is combined with humor, jokes, daily life, and colloquial language.

When someone comments on our Moments, we should reply promptly. When browsing Moments, we should also comment, like and interact with others in their Moments. Remember not to spam the screen. It is enough to post about 3 messages in different time periods a day. By binding WeChat to QQ, posts on Moments can be synchronized to Space.

There are 1,369 pictures, which are quite neat, with advertisements or WeChat pictures placed in the middle. If the text exceeds 140 characters, it will be folded. You can use the WeChat input method or the anti-folding input method.

Seventh: Official account operation.

You can place a WeChat QR code in the menu bar of a public account. You can just use a WeChat QR code or add some other short text. Prepare a self-introduction that includes your experience + the content you share on your official account + the reasons why readers follow you.

You should read what you want to output first. If you also have a personal IP that makes money on the Internet, you can find some articles and information from peers. If you don’t have any, you can also ask Yihuijun for them. Without a certain amount of reading, it is really difficult to write something.

Beginners may imitate the articles of some big names at the beginning, but try to write in the form of book reviews after reading them. The content of the article + your own thoughts and feelings is an article between pseudo-original and original.

Never plagiarize. Most circles are very small and no one wants to play with you. The author has observed over the past few years that he has never encountered a case in the circle where anyone has grown a public account by simply relying on plagiarism. You can adopt other people’s opinions, but you must use your own language and your own understanding. Free information can be used appropriately as an inducement, but it cannot be used as the main course. If you can’t provide value, you won’t be able to retain the fans attracted by your information. Attention needs a reason.

When you first start promoting your public account, don’t just post one or two articles or nothing at all, as you will lose as many followers as you gain. Post at least 10 articles of your own writing that are not clichés and of acceptable quality, and don't just make up the numbers. Prepare several sets of good virtual information and give them to your fans. If you can’t find them on the public accounts of your peers, integrate them together.

Eighth: How to use public accounts to attract traffic.

First, let’s talk about the general chapter of public account traffic: traffic generation is to output value, traffic generation is to output half of the value, and the other half is for them to come to us to get it. There is nothing shameful about drainage itself, just think boldly and do it. Any information that is in demand in the field can be used to attract traffic: highlight the key points.

The author (public account) relies on practical writing to create value and attract fans. At the beginning, the author was very Buddhist. He did not invite people to add WeChat, did not mark the official account number in the articles, and only left a note in the introduction. He accumulated thousands of fans, purely passively.

In fact, you can also consider fission and mutual promotion to attract fans. The former requires a bait. If others want to get this bait, they have to post a circle of friends according to our requirements and help us promote our official account or WeChat account for free. The latter requires a certain number of followers. After all, when your tweets are only read by dozens of people, it is difficult to find people to recommend each other.

There are five key points of mutual promotion:

First: We need to find reliable people. We would rather the other person has fewer fans and lower readership so that we suffer some losses. In case the other person is a scammer, we will have to clean up his mess. By the way, there have been several incidents of freeloading on followers in the circle, where public accounts with fake followers promoted each other and exchanged fake fans for real ones.

Second: Find people in the same field with similar number of fans to promote each other.

Third: The initiator determines a unified time and urges everyone to send him the public account QR code + copy, then writes a short article and embeds the copy in it, and everyone copies it, removes their own public account copy and sets a scheduled group message.

Fourth: No one should post original content or insert advertisements in their content.

Fifth: Generally, the initiator will urge everyone to reach a certain reading volume. Generally, not everyone can reach a similar reading volume. The public account that ranks higher in the overall interactive promotion case has a higher reading volume. The overall interactive promotion case is sorted according to the reading volume.

There are too many other methods of traffic generation, and basically all traffic generation platforms can be used once, so the author will only briefly talk about the more mainstream traffic generation methods and will not expand on them.

Zhihu, Bilibili, Douyin, Himalaya, and third-party high-authority platforms.

You can leave your official account number in your Zhihu personal profile (you cannot leave it right after registering a new account, as authors have been implicated before. You need to produce a certain amount of content and have a few hundred followers). If readers recognize your content, they will follow your official account based on your profile. Although the conversion rate is not very high, it is completely safe and your account will not be blocked.

Of course, some relatively radical ones will choose to brush z, leave public accounts, or even use information to induce people to follow public accounts, which is relatively high-risk. Some people also left their WeChat accounts. As long as it is indicated that the source is from a public account, it generally does not matter if it is a Zhihu account with certain content and weight. Zhihu has some mutual praise groups, which can also be used in the early stage

Bilibili is also very friendly to leaving public accounts and WeChat accounts, and those who can make videos can also consider it. Tik Tok is trying to secretly divert traffic to WeChat, which is relatively dangerous. Himalaya is the most powerful audio platform, with hundreds of millions of users. The threshold for producing audio is relatively low, so you can also give it a try.

Third-party high-authority platforms intercept traffic from search engines. Of course, you can also create an independent website and learn website SEO, but the cycle is relatively long, and it is best to make the field as specific as possible, otherwise it will be very difficult. Of course, there are also successful cases of cheating methods such as quick sorting and collection. The probability is relatively low, the difficulty is high, and it is easy to get the site blocked.

WeChat SEO, public account interception, WeChat group fishing, QQ group interception, Taobao, Youku, self-media platforms headed by Toutiao, Tieba, etc., can all be used to attract traffic.

Regarding Tieba, the author thinks that you should not just keep posting. You can try to output value in the early stage, without any advertisements, and directly copy valuable content. Then apply to be a forum owner. If you already have a forum owner, you can apply to be a junior forum owner. Make efforts in the early stage, and in the later stage just need to pay attention to the system deletion and the moderator to keep the posts.

You can try serializing the post, sending some information and asking them to leave their email address. On the one hand, this is safer, and on the other hand, it can help us to post for free. Of course, when we update serially, we are also giving ourselves top posts.

Ninth: How to monetize personal IP.

There are more than 3,800 words in this article, so I won’t go into the specific details. Reference: community, training, products, services, cooperation, crowdfunding, distribution, promotion projects, resource integration...

Author: Ikki Sakai

Source: Lu Songsong's blog