9 major processes of Tik Tok live streaming, a must-have operating guide for beginners!

3. Prepare live broadcast equipment

6. Determine the gameplay of the live broadcast room

There are many ways to play in the live broadcast room.

Coupons: Coupons are a common tactic used in live streaming rooms for selling goods. When the product price is already very "affordable", adding coupons allows the audience to enjoy a second purchase discount, which can further stimulate users' desire to place an order.

Set up administrators: The purpose of setting up administrators is to control negative comments in the live broadcast room.

Many popular live broadcast rooms will be subject to inexplicable attacks, which will affect the overall atmosphere of the room and the conversion rate of orders. Administrators are needed to manage and control them, and ban and blacklist these disruptive IDs.

PK/Lianmai: PK and Lianmai are different in nature, one is competitive and the other is not. But both of them play the same role, which is to mobilize the atmosphere of the live broadcast room and attract more fans to enter the live broadcast room.

Sending red envelopes: Sending red envelopes is also a gameplay that every live broadcast room will definitely use. Its purpose is to liven up the atmosphere of the live broadcast room and increase the popularity of the live broadcast room.

7. Ensure duration and frequency

Generally speaking, each live broadcast should last at least 2 hours. The accumulation of live broadcast time is conducive to improving the weight of the live broadcast room.

Just like when we make short videos, if your account itself has no weight and you don’t post videos for a long time, it will be more likely to become a zombie account and have no recommendations.

Therefore, we must ensure that each session is long enough and that there is a certain live broadcast frequency. For example, live broadcast every day, or every Monday, Wednesday, Friday, etc., according to your own schedule, so that users can develop the habit of entering the live broadcast room on time. Even big anchors like Li Jiaqi and Wei Ya maintain the frequency of live broadcasts every day.

8. Monitor live broadcast data

1. During the live broadcast, you need to pay real-time attention to the account status, such as material rejection, planned consumption reaching the budget limit, insufficient balance, etc., and make timely adjustments to avoid wasting traffic.

2. Check the time-sharing data, pay attention to the changes in various indicators such as click-through rate, conversion rate, conversion cost, live broadcast room views, attention, and shopping cart clicks, and perform account optimization operations, such as: optimizing bids and adjusting materials.

3. Pay attention to the changes in the live broadcast room data, especially the trend of the number of viewers, and make timely optimization adjustments. For example, during peak traffic hours, you can increase your efforts to introduce more users to the live broadcast room.

9. Live broadcast review

There is one thing you must do after finishing a live broadcast - review the live broadcast.

The purpose of live broadcast review is to find out the shortcomings of the previous live broadcast through various data analyses, find solutions, optimize in the next live broadcast, and improve the quality of each live broadcast to obtain more revenue and conversions.

To review the live broadcast, we can use two tools: AD background and huge amount of Baiying.

1. AD background

In the AD background, you can view advertising data, the number of views in the live broadcast room, the number of new followers in the live broadcast room, and the number of shopping cart clicks in the live broadcast room.

By analyzing these data, we can know how long the audience stays in the live broadcast room, which time period has the most audiences, and what are the reasons for the large number of audiences? Can we use this method again next time?

What is the transaction rate? Which link has fewer transactions and which link has more transactions? What is the reason? Can we do better? How to do better?

These are the data support for us to improve the quality of live broadcasts.

2. Huge amount of Baiying

The tool Juliang Baiying can check the number of people online during the live broadcast, the number of fans, viewing time, average viewing per fan, transaction status, portrait of the audience, portrait of the paying user population and other dimensions; the background will conduct effect analysis based on conversion goals (enter from the influencer's entrance).

Screenshot of the host after the live broadcast

2. Activate private domain traffic

The success of a live broadcast is not simply judged by how much goods are sold and how much GMV is achieved. What needs to be considered more is whether the brand has a deep foundation and the ability to produce continuous output in the later stages?

Live streaming is not something you try out just because you’re interested in it, and then give up halfway because it’s not popular. Whether it is just live streaming or short video operation, it is a protracted battle that requires persistence. You must constantly activate your own private traffic pool and accumulate your own fans. Only then will the effect of live streaming be better and better.