Four major marketing tactics for Children’s Day!

Non-high-energy warning: Another Children's Day is coming~

On Children's Day, who is not a baby?

(TIP: Children's Day this year is a working day on Monday)

Although childhood is gone forever,

But we can still have the joy of a children's meal!

First, before having a baby,

It’s better to finish the work in the adult world first.

A collection of marketing tactics for Children's Day over the years is given to you~

(An early Children's Day gift FOR YOU)

1. Triggering a wave of collective nostalgia

The cartoons, games, snacks, and childhood dreams of those born in the 80s, 90s, and 00s...any of them can trigger a carnival of memories.

1. Xueersi: "Children's Day National Unified Qualification Examination" H5

Comrades who have thought about Children's Day, have you passed the exam? The test questions cover areas such as childhood games, cartoons, snacks, and texts. Come and test your real age and childhood attributes.

Scan the QR code to view the full case study

2. Tmall Memory Supermarket: Children's Day in the Hutong

On the occasion of Children's Day, Tmall opened a "pop-up store for internet celebrity snacks" in Nanluoguxiang. An ancient nostalgic environment, popular snacks from 20 years ago, and a per capita consumption level of less than one yuan...specially designed to make everyone recall their childhood.

Bubble gum, Maltesers, White Rabbit milk candy, maltose...there is always one that you have tried.

3. Tiantian Ptu x QQ Space: "My Primary School Student ID Photo Generator" H5

This day is not only Children's Day, but also a great time to reminisce about our youth. A primary school student ID photo will bring back countless memories for you.

4. White Rabbit x Smell Library: Happy Childhood Fragrance

How can childhood snacks be without White Rabbit? During last year's Children's Day, White Rabbit launched fragrances and sold milk tea, which was really nostalgic~

5. Faceu: "Let's Fight, Our Class" H5

During my childhood, apart from home, all my time was spent on campus. Give you a chance to piece together the classroom of your memory and decorate your desk.

6. Ctrip: The childhood travel photos I most want to destroy

When I was a kid, I accidentally took a lot of interesting photos. When I grew up, they became "black history". I never stopped wanting to destroy them hahahahaha…

7. Meituan Hazelnut Homestay: Share your childhood, Liushen, Pechoin, White Cat, and Arctic Ocean will take you back to 1998~

8. Haier: Who hasn’t played rock-paper-scissors?

9. Coca-Cola: skipping rubber ropes, rolling hoops, hopscotch, catching stones, spinning tops, and the Famicom...are all memories of my childhood in the 80s and 90s.

2. Use child-related elements to ignite childlike innocence

Stationery (pencils, erasers, etc.), various toys, children’s favorite food, drinks and entertainment, funny childhood stories...anything you can think of that is related to children can be used as a poster element.

1. Taobao: Being naughty as a child, and spending money on Taobao when growing up. You still have to have dreams.

2. Durex: I don’t want to spend the holiday with you today, I just want to spend the night with you.

Left or right?

Grow taller and grow up quickly!

3. Redmi mobile phone: I used to play with paper airplanes, and now I play with remote-controlled airplanes, it’s just that the toys have changed.

4. Cha Cha: There is no sense of disobedience in the melon seeds in the marbles~

5. Benlai Life: Fruit and amusement park are a perfect match for each other!

6. Jissbon: Lollipops can be so dirty sometimes...

3. Caring for the parent-child relationship

1. 360 x Himalaya: Post-2010 Ghostly Confession Contest

On Children's Day last year, 360 and Himalaya jointly launched the "Sweet and Cute Voices·Post-10s Funny Confession Contest" and put the microphone in the hands of children. I look forward to hearing the real world in their eyes and exploring their true thoughts about “parents”. So...it became a "complaint conference" for the kids, which was quite interesting.

2. KFC: Family-friendly restaurant & theme store

On the occasion of the release of Transformers 5, KFC’s 26 Transformers theme stores across the country and the Children’s Day themed children’s parties were simultaneously launched. This parent-child package is so cool!

3. JD.com: Accompanying children, not just on Children’s Day.

4. Meituan Travel: Mom and dad have no time to play with their children, so the children help write leave notes, and their childish words are heartbreaking.

5. Ele.me: In my memory, my mother would braid my hair every morning before going to school.

4. The contrast between children and adults

1. Meituan: "I'm Not a Baby Anymore" series of heart-wrenching posters

You have to buy full tickets, your hairline is receding, and you are gaining weight in middle age... The adult world is really not easy. This set of posters has deeply touched Mei Xiaohua's heart. After she grows up, she is no longer a baby!

2. NetEase Yanxuan: It is something to be proud of to still have a childlike innocence.

3. China Guangfa Bank: Are the happiness we have now and the happiness we had in childhood both as simple...right?

4. Tubatu: When I was a child, it took 9 steps to play hopscotch, but when I grow up, it only takes 1 step to build a house.

Even adults want to be a child at home.

In order to be a good baby on Children's Day, let's get to work first, guys!

-END-

Author: Plum Blossom Network

Source: Meihua.com