Five tips for attracting new users in education and training institutions!

Students are the lifeline for educational training institutions and the basis of survival that all managers pay the most attention to.

Most educational institutions are now facing the general problem of "difficulty in recruiting students" and are unable to have a stable source of students. It is impossible for training institutions to operate in the long term.

Moreover, there are many types of education and training on the market, including language, painting, dance, early childhood education, accounting, investment and financial management, pastry baking, etc. The industry is highly competitive.

Educational institutions are popping up in large numbers, but the student market is limited. So how can we achieve the highest enrollment rate within the limited market?

Traditional offline enrollment methods generally include making phone calls, distributing flyers, channel enrollment, etc. This traditional enrollment method is inefficient and has high enrollment costs. It is no longer applicable to the new era market. More and more enrollment teachers are willing to choose online marketing and promotion enrollment methods.

So, is there any way to get out of the enrollment dilemma? The answer is yes. Follow these five tips and you can easily achieve full student enrollment!

Step 1: Increase enrollment channels

There are more and more institutions now and the competition is becoming increasingly fierce. On the one hand, the marketing capabilities of institutions are constantly upgrading and the enrollment methods are constantly changing; on the other hand, parents are becoming more and more immune and conventional methods are unable to effectively attract customers.

Institutions can only recruit students better if they increase the number of enrollment channels. For example, short videos on Douyin, self-media advertising, and free trial classes have all achieved very good results.

The second trick: WeChat ecosystem quickly attracts traffic

The number of WeChat users has reached more than 1.1 billion, so in the Internet age, WeChat is a convenient "tool" that cannot be missed for institutional brand promotion and student enrollment.

In addition to the existing offline promotion channels, educational institutions can work with Maker Artisan technology service providers to build online education platforms such as public account knowledge stores and mini-program classrooms, bring enrollment activities online, and then use forms to collect information on potential students to conduct more in-depth tracking of the entire transaction cycle.

In addition, you can also use marketing tools such as group buying, coupons, limited-time discounts, and check-ins to spread the word, invite friends or share to WeChat groups and Moments, so that more people can learn about the brand of the educational institution and increase traffic for brand communication.

Everyone should know about Pinduoduo's bargaining method on WeChat. Its main purpose is to use the bargained prices to promote the app. Obviously, the publicity effect is very obvious. The same goes for enrollment, where promotion and enrollment are completed through functions such as Maker Group and Friends’ Help.

In the early stage, if educational institutions want to attract better traffic, they can invite famous teachers to hold public welfare live classes. In addition to free live classes to attract traffic, they can also place QR codes at the event site through offline activities, and users can scan the code and follow to watch the live broadcast. In addition, users can also share invitation cards to allow more interested users to watch the live broadcast.

The attendance rate of live classes is a key factor affecting conversion. Students may forget the start time of the live class because they are busy or have too much information. Therefore, timely reminders are an important task before the live broadcast. Reminders can be made through mobile phone text messages, WeChat notifications, etc.

A recorded video can be generated after the live broadcast. Institutions can package the recorded video into a column course, which is convenient for students who are unable to watch the live broadcast in time, enriches the course content system, and utilizes long-tail traffic for continuous monetization.

The fourth method: old students continue to learn

Anyone who has worked in a training institution knows that the old handling fee is much more important than re-enrolling students. Old students already have a certain understanding and recognition of the school, so they can renew their fees directly without any publicity.

To achieve renewal and referral, there is a prerequisite, that is, the institution itself must be strong, the course quality must be high enough, the course teaching system must be complete, and there must be good service.

There must be preferential policies to allow old students to renew their subscriptions. For example, for the same course, old students can be given certain discounts, or if they sign up for a certain course, they can get other practical courses for free. Old students must feel that they are different from new students, otherwise if they are treated the same as new students, they will easily leave.

In order to encourage old students to pay, you can send them coupons, vouchers, etc. from time to time to increase their willingness to repurchase.

Secondly, the training institution should have a follow-up plan, such as weekly or monthly follow-up visits to students to inform them of their progress, current problems, areas where they hope to see parents cooperate, and ways to jointly promote student progress.

This will give customers a good impression that this is a responsible training institution.

The fifth trick: word of mouth publicity

For educational institutions, word-of-mouth marketing has always been an important way to recruit students and a low-cost way of publicity.

First of all, educational institutions improve the quality of teaching, provide innovative teaching service methods, create distinctive school characteristics, and at the same time provide high-quality services and a variety of teaching modes (online + offline) to ensure the effectiveness of training, improve students' academic performance as much as possible, and the courses are reasonably priced.

Secondly, after each student purchases the course, follow-up teaching services must keep up.

Finally, keep good student files and place students of the same type in the community to facilitate communication between teachers and students in the future and to solve students' questions in a timely manner.

Nowadays, competition among institutions is becoming increasingly fierce, and marketing capabilities are constantly upgrading. If you only know one or two of the enrollment methods, it’s no wonder that your school has so few students! If you want to recruit students skillfully, try the five methods mentioned above.