B station advertising, B station advertising account opening process

It has become a reality that the vertical Z generation has become the current main consumer force. As the new young generation "Generation Z" (referring to the young people born from the mid-1990s to 2010), they have lived in a digital social media world since birth. How to quickly push one's products to this group of people is an indispensable part of advertisers' current marketing plans. Generation Z brings "socialization", "personality" and "self-pleasing", which put forward higher requirements on brands: interactivity in innovative marketing, vertical marketing combining interests and hobbies, and precision marketing embedded in social occasions.

Platform advantages:

One of the differences between Bilibili and other video platforms: The spiritual core of the content ecosystem is different

Bilibili has the highest quality and most intelligent original forces and audience users, who create and choose the content direction of Bilibili. This is the fundamental reason why Bilibili still maintains its youthful vitality.

The second difference between Bilibili and other video platforms: Different attribute positioning of platform ecology

The content stickiness of iQiyi, Tencent Video and Youku is based on “if the content is good, go watch it anywhere”, the platform stickiness of Douyin and Kuaishou is based on “I prefer the pleasure of sliding my thumb”, and the stickiness of Bilibili is based on “here are friends who understand me”. From circle culture to barrage culture, Bilibili's unique and inclusive community atmosphere is an important reason why there is always "soul connection" between users and users, and users and the platform.

The attraction of Bilibili: advertisers love young people, UP hosts can create commercial content that users like, and users are willing to pay for what they like.

Advertising resources:

UP main business order:

• Video cooperation: advertising placement, advertising customization;
• Live broadcast cooperation: online game live broadcast, unboxing live broadcast, offline event live broadcast, fan meeting, etc.;
• Offline activities: Advertisers and brands can invite UP hosts to participate in various offline activities to increase the exposure and dissemination of activities through the UP host’s own influence, including but not limited to new product launches, live performances, pop-up stores, large-scale exhibitions, etc.
• B Dynamics: Focus on private domain traffic, nine-square grid with pictures and texts, improve the richness of content, one-click video sharing, special event release, voting, lucky draw and other interactive gameplay;
• UP host authorization: Let the UP host endorse you, and advertisers can spread the video on official channels. With KV authorization, most of the high-view video covers on Bilibili will use the UP master’s personal image as the main visual.
• Commercial take-off:
• Use the public domain traffic of Bilibili to promote UP main business single video, and achieve precise delivery through tags. Usually the display forms include homepage recommendation position and playback page recommendation position.
• Invitation Advertisement:
• Combine the promotional content of the UP main business video with the advertising space, and you can achieve traffic diversion, promotion and product promotion while watching the UP main business video. Supports direct add-to-cart through e-commerce ads, third-party external links, H5 pages, and landing pages.
• Information flow advertising (mainstream advertising form):
• Currently, all major mainstream traffic platforms have advertising resources for information flow ads. Bilibili's information flow ads select high-quality resource locations such as the homepage recommendation stream, playback page, and PC terminal. Based on a young user group with diverse interests, it helps advertisers reach high-quality advertising audiences and interest circles while maintaining a good user experience. The display forms include small information flow pictures, large information flow pictures, three information flow pictures, play page recommendation positions, partition focus picture recommendation positions, etc.

Advertising resource matching (three major ways to choose on demand):

The gameplay to ensure quantity - UP host business orders + invitation advertising + commercial take-off: it can be adapted to both effect-oriented and brand-oriented, and evaluates the number of views, ranking, traffic diversion and sales, UP host interaction authorization, etc.

Matrix gameplay - UP main business orders + invitation advertising + information flow advertising: assessment of playback volume, ranking, traffic diversion and sales, corporate blue V fan increase, delivery conversion (evoking, downloading, forms, browsing), UP main interactive authorization, brand exposure, and batch exposure. The traffic is fully opened and the fan economy is accumulated.

Full-area gameplay - UP host business orders + invitation advertising + commercial takeoff + information flow advertising + corporate blue V: full coverage delivery, forming in-site screen-sweeping dissemination.

Bidding method: CPC, oCPC, CPM

Website building tools:

• H5 landing page (title, text, picture, window, download, video, button, form)
• Native landing page (full screen video, non-full screen video, video + H5, full screen image, non-full screen image)
• DMP population package: Target B station users for delivery based on number packages, content tags, co-existing applications, followed UP hosts, animation series, video audiences, advertising data, etc.

• Materials required to open a Bilibili information flow advertising account:
• 1. Affix the official seal to the copy of the business license and write "same as the original" in the blank space.
• 2. UID of station B (For details on how to obtain it, please consult the official website of "Blue Lion Ask the Way")
• 3. The official website needs to take a screenshot of the ICP record, print it out and stamp it, write "consistent with the website" in the blank space, and the landing URL
• 4. The App industry needs to provide software and application market download links.
• 5. Special industries also need to provide special qualifications for the corresponding industries;
• 6. Overseas customers need to provide overseas licenses, Chinese and English versions of qualifications, ABN, and special industries also need corresponding filing