A huge amount of engine effect advertising resources!

Some students may not even know what advertising space resources are.

We have said before that there are two types of commercial advertising on ByteDance : brand advertising and performance advertising . Brand advertising focuses on publicity and its position is usually fixed. For example, a splash screen ad purchased will not appear in other positions, and a 4-1 ad purchased will appear in the fourth position after the first swipe. However, this is not necessary for performance advertising. The purpose of performance advertising is to reach users, let users see the ads, and thus generate direct conversions.

Therefore, the performance advertising space resource is the location where your ad finally appears on the user’s mobile phone.

For the performance-based advertising of Bytedance, there are 7 ad slots, namely Toutiao, Xigua Video, Douyin, Douyin Volcano Edition, Pangolin, Tomato Novel, and Ohayoo. Different ad slots have different resource positions.

You can take out your mobile phone and actually feel where each resource is located and try to see if you can see the advertisements. Of course, a prerequisite is that you need to download product apps such as Toutiao, Douyin, Xigua Video, and Douyin Volcano Edition.

If you have not used these products before, you may not see any ads, because ByteDance's products have a 7-day protection period for new users, which means that you will not see any ads during these 7 days.

The first one is the advertising space resources of Toutiao.

1) Channel page ads, which are also the most common type of ad placements, and are directly displayed from information streams;

2) Article details page ads, which are a form of ads that we often see when we open an article and scroll to the bottom of the article;

3) On the Wei Toutiao page, when we are reading Wei Toutiao content posted by a certain user, there are advertisements between the information;

4) Short video stream. Toutiao also has a short video column, which is usually located in the 3rd and 4th ad positions on the first page of Toutiao. You can click to enter the video browsing page and swipe left to display the corresponding advertisement.

5) The last frame of the photo collection. When we look at a photo collection, there is usually an advertisement at the last position.

6) Post-video ads: When we watch videos on Toutiao, there is usually a 15-second ad at the end of the video, mostly in the form of a video.

2. Xigua Video advertising resources

There are three main resource locations for Xigua Video.

1) Channel recommendation page, which is an advertisement format that can be directly displayed by users, usually in the form of pictures and videos;

2) Post-video ads: When users click to enter the corresponding video details and finish watching a video, the ads will appear. They are usually 15-20 seconds long.

3) Short video information stream, short video channel in Xigua Video;

3. Tik Tok Volcano Edition

1) Video information stream: Ads are displayed when the recommended video stream is scrolled up or down, with random positions;

2) Video stream advertising: The video playback information stream slides up and down to reveal the advertising space.

4. Tik Tok advertising space

The resource positions of Douyin advertising are relatively simple.

It can be divided into two types based on whether or not there is a Douyin account. One is called native advertising and the other is single-page advertising.

Native ads: click on the avatar nickname or personal nickname to enter the corresponding Douyin account homepage;

Single-page ads cannot enter the Douyin homepage because his account is not associated with a Douyin account, or there is no Douyin account. No matter whether he clicks on the avatar, nickname, title, etc., he will enter the same place, the landing page. This is a single-page ad.

5. Pangolin advertising resources

First, let me introduce what pangolin is?

Pangolin, the advertising media alliance under ByteDance, includes mainstream APP types on the market, with a wide range of types and huge traffic coverage. To put it simply, when we place advertisements on Bytedance, we can not only place them on Toutiao and TikTok, but also on other apps on the market, such as Moji Weather, Perpetual Calendar, etc.

Pangolin advertising resources can be divided into three categories:

Category 1: Splash screen ads. In-site performance ads do not include splash screen ads, but in the Pangolin ad space, performance ads can be splash screen ads;

The second category is: information flow advertising, which is similar to apps such as Toutiao and Douyin, with text, pictures, and videos, and is a very common style;

Category 3: Incentive video, which is a full-screen video ad. The duration is usually around 15-30 seconds, and users can choose to watch video ads in exchange for valuable things in the app or game: such as virtual currency, game life points, in-app points, etc. Users are highly proactive in watching videos, and video playback is completed at a high rate.

6. Tomato Novel and Ohayoo Game Distribution Platform

These two ad slots are ad slot resources that were just launched by ByteDance in April 2021.

Tomato Novel advertising resources include:
Pre-chapter ads, inter-chapter ads, pre-listening ads, and splash screen ads.

Ohayoo game distribution platform

Games downloaded from the Ohayo0 platform all have incentive video advertising style, where users can unlock levels and obtain coins by actively watching ads, just like the Pangolin incentive video ads.

The above is all the information about the current performance advertising resource positions of the Bytedance Engine. The advertisements built by our optimizers through the background will eventually be displayed in these positions.

Author: 20-year-old youth

Source: 20-year-old youth