Master these 12 tips for social monetization

Today I would like to talk to you about how to quickly improve the monetization capabilities of social networks and how to achieve high conversion rates through social networks, which is something that everyone is interested in.

The following is the directory navigation of the full text:

1. Common community conversion models

1. What is a boot camp?

Before that, let me talk to you about what training camp is.

Currently, the most common community conversion model on the market is various types of "training camps". Whether it is 3 days, 5 days or 7 days, everyone seems to be doing it. However, is taking classes for several consecutive days + community services called a training camp?

Of course not. As for training camp, we break it down according to its literal meaning – training + camp.

It is easy for us to understand "training". It means mastering a certain skill through learning and guidance in a planned and step-by-step manner.

So what about the camp? We can think about study abroad camps and summer camps. They seem to be very concentrated and closed, with a group of people doing the same thing. And often in the beginning of this kind of camp, everyone is a stranger and doesn’t know each other. By the time they finally separate on the day of separation, they feel reluctant to leave. This is the role of the camp.

Therefore, if we redefine "training camp", I think it is: in a short period of time, a group of people with a common purpose, focus on learning and coaching through planned steps to master a certain skill, and gain connections, memories, a sense of achievement, and accomplishment.

2. Common community conversion models

Now that we understand the concept of a training camp, let’s talk about the standard configuration of a training camp in the online education industry:

• Opening Ceremony (Introducing how to learn – raising expectations + connecting with people)
• Learning settings (learning in a group or through an app or other tools)
• Complete homework (improve sense of achievement)
• Customs clearance ceremony (praise, enlightenment, and concentrated transformation)

3. Focus of training camp design

First of all, everyone should think about it in combination with their actual business: who is my training camp for, is it convenient for them to learn, what is my conversion hook, how many days will it last, and what is the learning model?

Let me give you an example. I participated in a training camp (for the workplace) a long time ago. For 7 consecutive days, I studied the content in the community every day, took notes and checked in, and finally had a wave of hard conversions. As a user, I had a very bad experience.

The bad experience is:

• The learning content of these 7 days was very scattered and incoherent, and I didn’t feel very rewarded in the end;
• In the group, apart from being praised by the staff after posting my notes, there was no clear guidance, so I don’t know if I have learned it;
• I have to study a lot every day, so I can only post part of my notes and cannot record them all.

So if you want to design a training camp, you need to think from the user's perspective:

• Can I provide users with content that they can use after learning it?
• Can I design it appropriately for the user’s time?
• Can I give users the feeling that I have not only learned something, but also gained something extra?
• Can I infiltrate my future products into his mind from the first day he comes to the training camp, so that he can be educated by me and finally follow what I say and be transformed by my design?

This is actually the whole point of Thinking Camp.

Secondly, regarding the content, what kind of content should we choose? Is pure dry goods ok? Yes and no.

It may be because you have indeed provided users with useful information, but it may not be because if you want to achieve a high conversion rate, the learning content you provide to students must also be carefully designed, especially in the process of: educating users + subtly introducing the subsequent products.

In particular, some partners’ businesses may not be in very urgent need, or the concepts have not yet been popularized.

Let me give you a small example: If I do children's programming, I will let the children and parents take classes in my training camp, look at the courses, and then tell them to sign up. In this case, the first reaction of parents is usually, why should I sign up my child?

Besides the fact that my child likes it, should I spend this money? After all, I still have to enroll my child in courses such as Chinese, math, English, musical instruments, and talents. Programming is not tested and is not required now, and I don't necessarily want my child to become an excellent programmer in the future.

In this way, when making decisions, will parents think that it is okay not to sign up for this course?

So if we convey to parents:

• Why should children start learning programming now? For example, it can improve their thinking ability and logic.
• Learning programming has become a trend. The Ministry of Education pointed out that it is necessary to set up AI-related courses in primary and secondary schools to promote programming education - learn early and master early to take the lead;
• It can change children’s procrastination habits and make them more proactive in learning.

Doesn’t this make you more motivated? Therefore, such actions to educate users should be present in every contact with parents. For example: in courses, in daily community sharing, and even in every conversation about values.

If the conversion model you are currently responsible for is through live broadcast or recorded broadcast, then you need to design such a link with your teacher.

Because for users, the first trust must come from the teacher; therefore, when polishing the course content, it is not just about the dry goods, but also necessary to consider the part of guiding conversion.

2. In-depth understanding of products is the core of conversion

1. Understand the product

Next, I will talk to you about the core of conversion. Here is a concept for you: 99% of failed conversions are due to lack of in-depth understanding of the product.

If you cannot answer most of the above 4 questions, then you need to reflect on yourself. If you don’t understand your own products, how can you sell them well?

When a product is developed, it must have its function and a targeted group of people before it can be sold.

How this product is designed actually means what kind of users and what kind of needs it meets. This is a demand matching problem. You need to consider whether your product has a market; of course, the size of the market is another matter.

2. How to understand the product

So how do we understand our own products?

Many people may look at the details page first, because the details page has a detailed introduction, product endorsement, selling points, etc.; of course, this is based on the premise that your details page is really good. If your details page does not show anything at all, you may use the product manual made by others before, and then ask your colleagues if you don’t understand.

Those of us who are involved in taking the courses may also attend the teacher’s classes to understand the teacher’s style.

But there is another small way, which is to communicate with the designer of the product. If you happen to be involved in the design of a new product from the beginning to its incubation and then the need for packaging, then you will find that your ideas are very clear at this time.

For example, our project mainly focuses on K12 Chinese. In the past, it was mainly focused on high schools. In the minds of students and parents, the Chinese language in the college entrance examination can be improved by reading and memorizing more.

It is not until parents discover that their children’s grades are not good that they choose to enroll them in cram schools.

Most tutoring institutions will also set up a set of courses that focus on college entrance examination knowledge points and techniques. There is nothing wrong with this in itself; but the problem is that the vast majority of students who come to tutor Chinese have very poor foundations, many loopholes, and varying levels of proficiency, and they just want to learn from templates.

However, the template class method is also based on the understanding of knowledge points, so we have designed a set of courses specifically for making up the basics.

We combine the holographic memory method with the content that must be memorized for the college entrance examination, and present it in an audio + graphic format to facilitate students to learn flexibly.

Here we want to make two things clear:

• Who is the course designed for? —High school students with poor Chinese language foundation
• What kind of problem does it solve? ——Tutoring Basics

3. User research

Next, let me give you another example. There is a friend who is engaged in family education and parent-child relationships. What kind of people should his products be targeted at?

First of all, everyone can think about what kind of characteristics people have who can pay attention to family education and parent-child relationships?

The research and evaluation can be conducted from the following aspects:

What we can be sure of is that most of those who pay attention to parent-child relationship and family education in China are high-end parents in first-tier cities; for parents in third- and fourth-tier cities, the cost of instilling this concept is too high.

It is more important to determine where our users are and who will pay for our products than to blindly look for volume.

Here is a table for reference when doing research:

What we want to identify is a certain type of people, not a certain individual; many products, not just educational products, will have regional characteristics, so I put the region at the forefront. Of course, this table can still be extended and modified.

4. Sort out product selling points

After understanding the characteristics of our user population, we need to think about how to sort out the selling points of the product.

Most products have already been researched on competitors when they are first designed; therefore, they will be superior to previous products on the market in some aspects, and by constantly comparing, we can find the differences and advantages.

In addition, your product supplementary information, design background, relevant endorsements, data support, etc. can all be organized.

It is also necessary to emphasize user experience here. User experience here is not just about responding quickly to users' questions, providing a lot of content, and operating smoothly, but also about whether the product itself is valuable to users.

For products related to educational communities, whether they are functional, interest-based or other categories, you can find the uniqueness of the products through experience.

Organize and screen these selling points, and then a very important step is to speak in human language!

Present the product’s selling points in a way that users can understand.

For example: the selling point of the operating agency, learn useful skills in 10 days.

In 10 days, useful skills are learned quickly and can be used immediately after learning. This meets the needs of many operators. Mastering a skill in 10 days can solve some problems in work.

There are also many friends who, whether they are selling goods, designing products, or writing subsequent copy, tend to stand from their own perspective, thinking that their products are good in every way and ignoring the user's perspective.

Once we have sorted out the target audience and product selling points, what else do we need to do? Let’s talk about this in detail next.

3. Three things you must do to improve conversion rate

1. Copywriting preparation

In the conversion part, people tend to focus on how to communicate with users or convert through social media. I have tried different social media conversion copywriting. When all other conditions are the same, the performance of the optimized copywriting that night is three times that of the previous one.

Today I’d like to show you our conversion copy.

Before that, let me first talk about the selling points of this course we promote:

• Complete Chinese review in 16 weeks, breaking the previous summer, autumn, winter and spring year-round pattern, and completing the review quickly and efficiently;
• Lecturer + supervisor + tutor, three teachers in one, refined tutoring, high-quality teaching team, insist on completing the course and get exclusive guidance, free refresher training until the college entrance examination to avoid forgetting (refresher training is available twice).

The text before optimization is as follows:

• 【We will start classes on July 14th! 2 days left until classes start! ! ! 】
• On July 14, 2019, the first phase of the 2019 senior high school Chinese language comprehensive system class officially started!
• Mr. Dong Teng, a veteran teacher with ten years of teaching experience, will take you through a cool summer!
• Senior year of high school is very busy, don’t waste time! Complete Chinese review in 16 weeks ahead of schedule!
• Supervisory teachers from prestigious universities such as Peking University, Tsinghua University and Renmin University will supervise your studies and make study plans for you!
• 1v1 exclusive Q&A, practice before and after class to monitor learning progress!
• Live broadcast + recorded broadcast for concentrated learning, efficient absorption, and application!
• Course gift packs are also available! (5 handouts + 2 books written by Teacher Dong Teng)
• Price increase at 0:00 on July 15th! Registration: xxxxxx; Consultation: xxxxxxx

Friends who are not familiar with copywriting may think that this copywriting is okay at first glance, because it provides solutions, guides users, and has stimulating measures. But in fact, this copywriting has many problems.

The first problem is that the beginning of the copy cannot resonate with students who are not familiar with the course or the teacher, which will indirectly lead to the abandonment of the possibility of a group of users closing deals.

The second problem is that when it comes to endorsement, only teaching experience is emphasized. However, for users, teaching experience does not mean that one is a good teacher and can help students improve their scores.

The third question did not clearly point out the user needs, but only mentioned that the Chinese review should be completed 16 weeks ahead of schedule. Why should it be completed ahead of schedule? Most students do not review Chinese first, and this is not explained here.

The fourth problem is that the quality of the course is not proven. Although it is pointed out that even the supervisors have high academic qualifications, there is no way to verify the learning effect.

We can optimize the above problems.

This type of copywriting is too self-congratulatory and users cannot relate to it.

The copy follows the following conversion steps and is optimized for everyone to see: attract users—indicate needs—provide solutions—prove quality—guide purchases.

• You are almost halfway through your senior year of high school, but your Chinese language scores are still stagnant? What should I do to get into my ideal university?
• Don't give up, Mr. Dong Teng, who has ten years of teaching experience, will personally teach you the Chinese language answer template for the college entrance examination. He once helped a student improve his score by 82 points in just 3 months!
• 5,413 students have been admitted to their ideal universities by studying the "College Entrance Examination Chinese Language Comprehensive Systematic Class".
• It only takes 16 weeks; concentrated learning to build a complete knowledge system; three teachers in one, you will understand everything after learning and answer questions easily; with guidance in answering questions, you will master what you have learned and no longer have doubts!
• Unlimited review, you can study even if you live on campus. Give yourself a chance to realize your dreams!
• The next person to get high score in Chinese could be you!
• The last period before the college entrance examination! From November 2nd to 4th, purchase this course and receive a stationery package worth 100 yuan. The price will increase on November 5th!
• Click to buy >>xxxx
• For more information, please contact: xxxx

The next day after closing, the same time point and discount were offered. I used this version of the copy to test, and the transaction volume tripled compared to before.

Is this version perfect? ​​Actually, it is not. There are still some problems with this version of the copy.

The first question: I once created a myth of helping students improve their scores by 82 points in 3 months. This is indeed true.

However, it is not suitable for every student. Most students' scores are around 90-100, so it is impossible to increase the score by 82 points.

The second problem is that the text after 16 weeks is not down-to-earth enough and needs to be described in words that students can understand quickly.

The third question: The next person who gets a high score in Chinese has not broken down his score into details. Because in students' minds, 120 points may be a very high score.

Therefore, there will be further optimized versions later. Everyone can optimize their course conversion copy according to their own situation.

Things to keep in mind when writing copy:

• Avoid being self-congratulatory when attracting users at the beginning;
• The explanation in the middle should be powerful and list data;
• The endorsement must be strong enough, but also humane;
• There should be a sense of urgency in urging people to sign up.

2. Evaluation and modification by relevant personnel

After writing the copy, we also need relevant personnel to evaluate and modify it.

Regardless of whether you are writing social media copy, detail page copy, or public account copy, you need to conduct evaluation to see the effectiveness. This evaluation can be done by internal employees or users.

Internal staff can help you check whether there are any logical loopholes, whether there are problems in the selection of selling points, and what can be supplemented or deleted.

In addition, users are also very important because your users are the ones who decide whether to buy or not, and their feelings are very important; including whether they are attracted by your copy at first sight, whether your writing style is consistent with your product, and whether they are willing to read on. All of these are very important.

You can find users in the group who have a good relationship with you and ask them to give you advice. The more the better. You should also communicate with users more often to see what they are paying attention to and what words are their keywords. You can also choose different channels, select some users to mark, see the conversion effect, and then optimize.

Only if you do the evaluation can you have better copywriting and conversion. If you just stop at writing it, you will easily indulge in a state of self-satisfaction. It is far from enough for you to think it is good. It is really good only when everyone thinks it is good.

The key to whether it is good or not can be seen in the data, which can give you better feedback and tell you most intuitively which one is better.

Don’t just focus on “feeling good”. In addition to the content of the copy, the time when the copy is sent is also a key factor. Different user groups are in different states and they spend different amounts of time looking at their phones. You can investigate when the copy is most likely to be seen.

The copywriting can also be designed in multiple versions from different angles. Taking my personal products as an example, I can design a heartfelt version from the teacher's perspective, a demand version from the student's perspective, a high-end version for product designers, and a version for parents to relieve your pain.

3. Synchronize related words

Once your product, copywriting and pace are decided, you must contact all relevant personnel of the user at the same time to maintain consistency in the wording and avoid disagreements.

We often add some discounts or limits during holidays or to promote purchases. If this is not communicated well in advance, resulting in user losses, users may never buy your products again. Even if you make compensation, for users, you are not the only one and there are other options.

The conversion action within the community does not rely solely on the conversion copy, but should have a complete process; since we rely on the community + free class/trial class model for conversion, I will briefly analyze our entire centralized conversion process for everyone.

Case: K12 Education

The flow chart example uses the concentrated conversion of the open class on January 26 (Saturday) as an example:

• Class time: 8:00 p.m.
• Target group: Senior high school students
• Concentrated conversion period: Saturday to Monday

Our complete design has a complete process from the pre-class notice, preparation on the day, actions during class, and conversion and follow-up after class to ensure that there are no abruptness and no interruptions. I don’t need to make tables for these processes every time now, because everyone has formed complete and fixed actions.

What I’d like to share with you next is how we can make transformations for this product.

Most people care about the conversion copy of the community, the conversion copy of the APP, and the conversion copy of the official account. But what is easily overlooked is the details page, which is the introduction page of your product.

I have seen many educational websites that lack design in their product introductions. The details page is a way for users to learn about the product independently. Just like before buying something on Taobao, you have to read the introduction carefully to familiarize yourself with the product.

Therefore, the introduction of the details page can also be optimized according to this model to understand what their pain points are, what kind of products they need to solve them, why your product can solve their problems, etc.

However, many people also said that it seems that users nowadays don’t look at the details page carefully and will directly consult the staff, but everyone still needs to pay attention to the following points:

• Not everyone doesn't look at the details page. Both the details page and the special page themselves need to be responsible for conversions.
• When a person is responsible for enough courses, it is inevitable that he or she will not be able to remember or get them mixed up. At this time, the fastest solution is to directly check the details page; therefore, the accuracy, guidance, and conversion of the details page are particularly important.
• When posting positive reviews, real screenshots will be more realistic than optimized pictures.

For partners who are converting free courses or trial courses, a part that is easily overlooked is the course promotion and explanation; if you choose to use live broadcast, you need to optimize the course promotion PPT instead of just showing the discounts and class schedule.

In this course, users come in at different times. Some may come in at the beginning, some may come in in the middle, and some may come in near the end. At this time, promoting the course is actually giving them a chance to understand their own needs and your products.

We can adjust our course promotion content by sorting out the selling points of the courses in the same way as we convert the copy.

So during the lecture, the teacher should complete the following steps: hit the pain points - induce demand - provide solutions - prove quality (verification process in the course) and continue to verify with real cases in subsequent lessons - guide purchases.

In terms of conversion, I have another experience to share with you. You can pay attention to and analyze the behavior time of your target users.

For example, I teach high school Chinese. Everyone knows that students have more time in the evening and on weekends, and the concentrated payment time for our high school students is on weekends; therefore, my open classes and transformation-related assignments are all concentrated on weekends.

If my open class is scheduled in the middle of the week, I can basically anticipate what the conversion will be like in the middle of the week, so I won’t put a lot of conversion steps in the middle of the week.

If you are involved in K12, you can pay attention to it. If the target group has always had demand, you can do joint reporting. If the product format is consistent and there is no conflict in the time of multiple subject courses, you can consider the combination of teachers, the linkage of discounts, and the linkage of staff actions. It will be better than a single subject and have a higher conversion rate.

There is one more thing that the K12 population needs to pay special attention to. When the amount is large, the user and payer of the product are often not the same person; the user may be a child, and the payer may be a parent.

We can take different measures for parents and children respectively.

In terms of converting parents, we will set up separate lectures or courses to educate parents and convey our ideas.

For example, everyone would say, isn’t it enough for the teacher to teach well and the children to enjoy listening?

Maybe the child will think it is very good after listening to it. If you ask a younger child how it is, he may say it is fun. Then the parents don’t know how it is, and the children don’t have such strong judgment. Or if the child says, “Mom, I want to sign up for a class,” the parents will have to think again whether to sign her up.

Teachers need to solve different problems for parents and children. For parents, teachers need to educate them and make them feel that they have to learn from you, otherwise their children will be doomed; or if they learn from you, my children will be much better than other children.

For children, explain the content well so that they are willing to sit in front of the computer or in your classroom to study, and they will not be able to stop learning.

So how do you make parents feel that they should learn from you?

Here I will talk about a few points to pay attention to, which are actually very similar to conversion copywriting.

1) Hit the pain point and stimulate demand

When it comes to exams, we often hear parents say that their children are not good in this or that area.

Please note that the pain point is not the child’s problem. The pain point is actually the powerlessness, and this phenomenon makes parents anxious, so you have to tell him that I can help him get rid of the pain.

Therefore, the wording can be modified as follows:

Have you and your children encountered such problems? Or there is such a situation, etc.

In the copywriting, you should put yourself in the shoes of the parents and don’t let them think that it is just the children’s problem.

2) Communicate ideas and provide solutions

Before explaining why such a product is made, we must give the concept. What exactly is good for children? What misunderstandings did parents have in the past? What happened to children who did this or that?

It would be best if these were supported by data, so that parents could have an intuitive sense and do appropriate "intimidation"; the so-called intimidation is only to attract the attention of parents, be careful not to instill excessive anxiety.

The method we use to let parents feel it intuitively is actually very simple, which is to come up with golden sentences.

It is very similar to the way I took screenshots of the key points above. This method is not only suitable for public lectures, but also for group lectures, text illustrations, and public account conversions.

The process of talking about educational philosophy is the process of getting parents to recognize you, so the person who conveys the philosophy must be very confident. Whether you are a teacher or a consultant who has direct contact with users, only when you believe in it can you convince others to believe in you.

Because once you show lack of confidence, parents will think that you are just reciting a script, you don’t understand your product at all or your product is not that good.

Once you have a certain degree of resonance, you can come up with a plan - your course.

Here you must pay attention to the correspondence and your logical thinking.

Ask questions – solve problems.

Continue with this line of thought, from top to bottom, and never talk about other things after you have already pointed out the pain points and established resonance. Other users will be confused and ask, "What? What are you talking about? What do you want to tell me?" This is fatal. You talk a lot, but others don’t remember the key points because you are not talking about the points they are concerned about.

If there is a problem with your logic, the other party will not be able to successfully understand the ideas you designed and follow you.

The pyramid type is downward, the tree diagram type is downward, the inculcation of this kind of thinking can correspond one to one, and you will not go astray.

Similarly, if you are working in the workplace, you still have to think about what people in the workplace want most? What is his pain point? What do you want?

4. The way to improve your ability is to summarize and imitate

1. Read more and learn more

From which aspects can we make transformation for the product?

Everyone must have been asked to make excerpts when they were young, and then you would think, this sentence is good, I will write it down and then use it in my composition.

Originally this should be a good thing, but most people ignore the fact that it is just a patchwork of articles without soul. After entering higher grades, such articles are just ordinary compositions, and students have not learned to imitate and create from excerpts.

So it is the same for us. We should look at more good routines and good copywriting, and most importantly, imitate them more.

Then you must think more and summarize. In fact, copywriting is everywhere in life. Last time, after I attended an operation club event in Shenzhen, I was stranded at the airport for more than 6 hours the next day. I walked around the airport, looking at roll-up banners, billboards, and posters while walking. Finally, when I walked into a bookstore, I was attracted by the title of a book "Why the Elites are Time Controlled".

There are several reasons why I was attracted to this title among so many books.

• Use color and font size to highlight key points;
• The keyword elite caught my attention because I want to be elite;
• The form of the question arouses the reader's curiosity, while at the same time telling you that time management is a necessary condition for being an elite.

Look at the following endorsement:

• It is a time management technique used by many companies - it proves quality and can solve problems
• Three more copies were urgently printed in Japan two weeks after its release, and the cumulative sales exceeded 100,000 copies - a best-seller, which has been recognized by the vast majority of people. We need to analyze its design logic by analyzing the reasons why we are attracted to it.

Sometimes we think we have learned something, but when we actually use it, we find problems. So don’t miss this opportunity to memorize it again and again!

When I was a kid, I loved watching commercials on TV. I remember very clearly the "pain, pain, pain, pain, pain" of the Wantong bone and muscle patches. Although it was just simple repetition, it was very powerful.

For example, when I traveled to Japan before, I found that Japanese people really like to use pictures or food models for display, and the pictures are the kind that make you want to buy them after seeing them! You know what's ahead from a distance, and then you want to go over and take a look, like the picture below:

Isn’t it very different from our domestic advertising style? It looks very tempting.

There are many kinds of display effects, intuitively speaking they are: video, animated images, static images, and text.

Then the effects should be in decreasing order, but considering the traffic and opening rate of the video, it should be animated image>static image>text, so you can think about how to better optimize and package our copy.

When you see something good that you can learn from, write it down. You can make good use of the notepad on your phone. Take a picture first, insert it into the notepad, and simply record your ideas. Then find time to organize them well. When you write the copy, you can take it out and use it directly.

You need to practice often. The road is built step by step, and these skills also need to be acquired, accumulated, modified and applied step by step.

Case: Volunteer team building

As you all know, our team actually focuses on Chinese subjects, and our staff are operators + teachers.

We have very few operating staff and rely mainly on volunteer and part-time teams. Many people want to know how to build such a team, so I will briefly explain in three aspects:

• How to arrange for suitable positions?
• How to enable part-time workers/volunteers to perform better;
• How to set up a growth system.

Some friends have their own part-time teams, and some friends have their own volunteer teams; but everyone will find that it is actually a bit difficult to stabilize the people in the team. There are not many people who can continue to do it for more than half a year or even a year.

Because it is not full-time, everyone cannot devote themselves to it wholeheartedly; if they are students working part-time, they have a lot of things they want to try, and if they are working people, they often cannot spare much time due to other things, or cannot continue due to personal or family reasons.

We all hope to have a relatively stable team, so we have to start with selecting people.

I will set up different positions and let others choose the one that suits them. They can try it for half a month to see if they like the job.

If he doesn't like it, he can change his job. Unless there is a problem with his attitude or ability, I will actively persuade him to quit.

Let the right people do the right things. Don't let a person do something that he or she is completely terrified of or even feels is a burden.

Next, he will work hard on the things he likes, and we should praise him in time.

I had a bad temper at first, and liked to point out other people's shortcomings directly; but later I found that not everyone could accept this approach, so I changed to encouragement. I would say what he did well, but if he could improve on that, it would be better; in this way, I could give them timely affirmation, just like teaching children.

Of course, if a more serious mistake is made, you still have to seriously tell the other party what they should and should not do.

How do I enable them to reach greater heights? That is to train them.

The training here does not mean the basic training on what to do when they first come in, but the training of their management and emergency response capabilities.

You can't manage a team by yourself forever, you will be exhausted if you do that. This is my biggest feeling in 2018.

You need to give them more professional and in-depth training, both in terms of professional and management skills; you can promote outstanding part-time workers to be team managers and lead them to grow, and they will also feel a sense of accomplishment because of their own growth and progress.

If a person is in a management position and has always performed well, how can my other colleagues who perform well get promoted? If the team structure remains unchanged, will other teammates feel that my good performance is useless and even want to quit?

At this time, in addition to adjusting your team structure, for example, you can set up team leaders under the general manager and have the team leaders manage the team members. In addition, you can also choose to set up a competition.

For example, in 2019, we will try to re-elect the team leader every three months. Team members can propose challenges. We will determine how to challenge and complete those tasks to determine whether the challenge is successful.

Promotion and competition will give you more motivation.

Here is a picture for you. This is the composition of my team in 2018:

Of course, everyone may have different ways of planning, but don’t forget why your part-time/volunteer team chose you and why they stay here. This question is very similar to the question we think about before building a community: what is the positioning of the community and what is the motivation that attracts them to stay?

Finally, here are a few suggestions for you:

1) I hope everyone can participate in the product design of their own team and work together to polish the product. Perhaps your opinions will improve the sales of the entire product.

2) When doing education, please treat users as family members. In addition to thinking about how to sell courses, you also need to think about how users will find them useful. When you no longer just stare at your sales data every day, you will find that your sales situation will improve.

3) Please treat part-time workers/volunteers as family members. Only when you truly care about each other will they think about you.

Author: Hanhan

Source: Xingxiu