You can create a hit and increase your followers even without any Douyin experience

Douyin can create a hit even without any basic knowledge. The full content of the process is shared with everyone. Focusing on the core of the content, how should we create our scripts for the hit videos? First, let’s talk about the rules of the hit content. Let me use a method of negation to tell you what kind of content cannot be recommended. Once you come across such content, you will definitely not be popular. So everyone can do this kind of elimination first.

1. Eliminate first

(1) The style of short video content varies but lacks distinctive features. You can look back at your own account and see if you saw someone else become popular today and then imitated them, only to change again tomorrow. When viewers click in to watch, you may be a real person today, but tomorrow it may become a PPT mode or street photography. If you produce your own content in this way, or if you just want to test the waters first or see which one is suitable for you, Douyin will judge such an account as very poor, because you do not have your own characteristics and labels, and are unstable.

(2) The time intervals between posts are too long and not regular enough. The frequency is too low and the posting is not managed with care. A normal pattern is to post one post a day or two or three posts a week.

(3) Too much copied content, with watermarks, and pseudo-original content. We need to learn to innovate. We can borrow ideas from popular videos, shoot and produce them from scratch, but we cannot copy them directly.

2. Popular content has many commonalities

(1) Unique; one and only.

Uniqueness is actually very simple to understand. It means that we are different from others. It is about how we determine our positioning. But ultimately we must stick to our own style, maintain differentiation, and be different from others. So what are the points of difference? For example, your form of expression. Accounts of the same type all feature real people, but you can become a cartoon character. Others are in PPT mode, but you can switch to a real person. Or you don't need to use real people, you can use a piece of white paper and write words on it to create. This is what is called innovation, because you write the calligraphy yourself. It's just a micro-innovation, which makes a difference to the audience.

Content differences, for example, the content of the video is familiar to everyone at the beginning, but the ending is different from others. Create a contrast.

In terms of style, there are many elements and styles on Douyin, such as a food video.

Generally, when people cook delicious food, they want to make something high-end and beautiful, comparable to Michelin. Some people do this, making all kinds of black dishes, and they can also use modern seasonings, such as the loser's counterattack.

For example, a mother who cooks delicious food. She has a characteristic, which is that she can dance, and she dances very beautifully. Others are just serious about cooking, but she is the best dancer in the food circle. This gives others the feeling that I am different from others. When creating content, I have to benchmark with others. The form, content, style, and personality must be different. In this case, it will be hard for your video content not to become popular.

(2) Vertical, professional

For example, the experts and masters who come here all have a certain amount of traffic, and they may be able to build up their accounts in a very short period of time and make conversions.

If you are an individual and you have no backing, in this case, what we need to do is to segment the vertical field. The product must not be general, and it must not be directly advertised. So at this time, the positioning is to be a person in a certain industry or field, and then to monetize such products.

(3) Pain points.

The pain point is to be able to solve the actual difficulties of users. If the pain point you identify happens to solve the pain point of users, if it is some practical information, such as experience in raising children, parenting, or English, then you should produce content for a long time.

Well, beautiful things can make people feel longing and yearning, and arouse other people's interest. For example, an ugly girl can put on makeup and become a beautiful woman. This gives people the feeling of "wow, so beautiful, I want to be like that too."

So how do you set the title cover, plot, and achieve the video completion rate, so as to capture the user’s heart in the first three seconds?

Many people would ask, why do we have to capture people’s hearts in the first 3 seconds? Because background data shows that if users watch more than the first 3 seconds, there is a more than 60% chance that they will watch the entire video. That is to say, this proportion is very high, which will increase the completion rate.

It is necessary to establish a short, flat and fast way at the beginning of the short video to transmit the essence, suspense and expected factors of the video to the audience. In the process of watching the video, especially in the first 3 seconds, it needs to be simple, direct and have the most visual impact. It is usually opened through copywriting, music, characters, IP and other factors to attract the audience's attention at one time, thereby forming expectations for the completion rate.

A common characteristic element can be found in various completed videos. Various popular jokes are inseparable from the magical sound effects, which can't help but inspire specific emotions.

Then the difference between masters is just a matter of seconds. Masters start shooting short videos from the middle and extend to both sides. They start from the middle, first talking about the beginning and then the end. This way, they can capture the 3 seconds and attract likes from users and viewers at the end.

Author: Guoren Nange

Source: Guoren Nange