Xiaohongshu’s hot-selling notes trends!

▲ Image source: Xiaohongshu

The plot of getting injured while dancing can easily resonate with the user group; one person plays multiple roles and the role transformation brings a unique viewing experience; the introduction of the classmate "Dora" and the interaction between the third person dressed as a woman and the protagonist increase the dramatic conflict and make the plot full. The blogger has a firm grasp of the points that fans like to read, and has frequently produced popular articles. The number of fans has also been rising steadily, with a total increase of 444,900 fans last month.

▲ Xinhong-Account Details Page-Fans Analysis

@Thurman猫杯 has gained 392,200 followers in one month thanks to his ventriloquism skills. The note she posted on May 15th was titled "On those weird pets you've ever kept at home?" ”, sharing the strange pets he encountered in the form of mumbling. Not only is his language humorous, but his imitations of animals such as goats and pythons are also lifelike, grasping the essence of animal performance. This note received 256,800 likes .

▲ Image source: Xiaohongshu

In addition to the above two, there are also celebrities such as @网不红萌叔Joey, who brought many high-quality notes to revitalize the life field. The topic #我的日常, which is often used by bloggers, has also been very popular recently, with an interaction volume of 1510.9w in the past 30 days .

▲ Image source: Xiaohongshu

01 Commercial placement list, Telunsu Mother's Day special offer attracts attention

Let’s take a look at recent corporate marketing strategies from a brand perspective to see what we can learn from them. According to the [Commercial Investment List] , the beauty , home furnishing , and maternal and child care sectors were the areas where brands invested the most last month.

Among the TOP30 brands, the ones with the best advertising effects are "Lancôme" , "Estee Lauder" and "Kiehl's" , all of which are in the beauty category, with 200 or more cooperating influencers, and the interaction volume of the content they delivered is 163.82w , 32.89w and 31.66w respectively.

The following is the ranking of the top 30 brands:

▲ Xinhong-Brand Details Page-Planting Notes

For example, the post by top KOL @小米, titled "Today is Mother's Day, remember to tell your mother... I love you very much...", reviews the growth process of her daughter, which is also the process of the blogger becoming a mother. The video expresses holiday wishes to mothers, forms empathy with the mother users of the platform, and completes the promotion of the movie and product Telunsu CBP high-calcium milk. The note received 198,000 likes .

▲ Image source: Xiaohongshu

04 Brand Recommendation List, 4000+ experts recommend new snail noodle brands

In terms of brand recommendation, beauty , food , home furnishings and decoration are the main

The content layout of brands in the field has better interactive effect. Specifically, the three brands with significant promotion effects in May were "Honor of Kings" , "Lancôme" and "Disney" , with the interaction volumes of their promotion notes being 310.07w , 230.63w and 193.64w respectively.

▲ Xinhong-Brand Details Page-Planting Notes

The above is the full content of this month's list, you can see:

● There are many hot articles in the field of life, and there is still a lot to be done in this field. The cooperation methods between celebrities and brands in this field are also diverse;

● The types of brands promoted on Xiaohongshu are constantly expanding, and investment in categories such as games and food is gradually increasing. More brands are opening up content marketing channels on Xiaohongshu.

Xinhong will continue to pay attention to what innovative brands and content will appear on Xiaohongshu in the future.

Note: The statistical period of the list is from May 1st to May 31st. It is based on the statistics and compilation of public data by Xinhong and does not represent the official views of Xiaohongshu.