WeChat Enterprise Accounts Dialogue with Enterprise Mobile Platform

Recently, the "2014 Mobile Platform Summit Forum" organized by Peking University Information and Information Management Research Center and Zhengyi Wireless AppCan was successfully held in Seaview Aoshiyan Hotel in Shenzhen. This conference not only brought together Peking University CIO Class Alumni Association, representatives of excellent mobile practice companies in Guangdong, but also information technology executives from the Greater South China IT Executives Win-Win Circle, to preach and exchange ideas on the transformation, upgrading and integration of enterprises in the mobile Internet era.

This is a grand exchange meeting on how enterprises should carry out mobile informatization construction in the context of the era of cloud computing and mobile Internet. At the meeting, Mr. Wang Xueliang, senior analyst of the internationally renowned consulting firm IDC, conducted research and analyzed the development of mobile informatization in the entire Chinese market, the expected market size, and the current status of Chinese enterprises in mobile deployment. He pointed out that "for enterprises to build mobile informatization, they must first have a platform-based construction idea, first build a good mobile platform, and then develop mobile projects on this basis, which will be a more ideal approach."

Of course, what attracted the reporters even more was the sharing of the WeChat Enterprise Account report at the event. Tencent's WeChat Enterprise Account was officially launched on September 19. In less than a month, I had the honor to have a close contact with Lei Maofeng, the head of the WeChat Open Platform Innovation Department-Enterprise Application Center, and listened to him share why Tencent created WeChat Enterprise Account, how Enterprise Account will develop in the future, and the current successful practices of WeChat Enterprise Account, etc.

On one side is the mobile platform advocated by IDC, and on the other side is WeChat Enterprise Account. The two products seem similar, but in fact they have their own merits. The two products will be brought together for a dialogue. For enterprises that are at a loss in the mobile selection stage, it is worth studying and thinking about. The author will make a comparative analysis of the two products below:

Comparison between WeChat Enterprise Account and Enterprise Mobile Platform

From this comparison table, we can see that there are still many differences between WeChat Enterprise Account and the mobile platform. The slogan of WeChat Enterprise Account is to redefine management software, while the enterprise mobile platform is more like the IT architecture base of an enterprise mobile system. One is lightweight and the other is heavyweight.

In terms of application scenarios, WeChat Enterprise Account is more suitable for single usage scenarios, such as mobile document approval, mobile inventory query, mobile attendance, etc. This is undoubtedly a lethal weapon for the vast majority of small and medium-sized enterprises. There is no need to develop one or several apps, and no need for complicated training and learning. Just apply to quickly realize mobile office for small and medium-sized enterprises.

However, for large group companies, the organizational hierarchy of the group is complicated. The group has first-level subsidiaries, second-level subsidiaries, etc. The group's business is also diversified. In addition to the complexity of mobile access for enterprises, partners, employees, etc., a simple WeChat enterprise account is simply not competent for such complex application scenarios. In addition to basic mobile office needs such as mobile auditing and mobile attendance, large group companies need to customize applications for specific business needs of the enterprise, such as China Eastern Airlines' mobile flight and mobile maintenance. More importantly, large enterprises have high requirements for information security control, involving the core sensitive data and important assets of the enterprise. They need to build a security management mechanism suitable for their own enterprises, operate and maintain on the mobile platform with unified development standards and management standards, and independently control IT.

Wang Guochun of Zhengyi Wireless said, "WeChat Enterprise Account and AppCan Enterprise Mobile Platform complement each other and cooperate with each other. AppCan Mobile Platform will first be an open expansion platform that can be connected to applications such as WeChat Enterprise Account, micro-websites, Weibo, etc., so that large enterprise customers can quickly realize the mobility of simple office needs through WeChat Enterprise Account when deploying mobile information systems, and can carefully design and implement complex business processes through the mobile platform. For enterprises, AppCan not only provides development support, management support, and security support, but also is compatible with integrated support for applications such as WeChat Enterprise Account, micro-websites, Baidu Direct Account, etc. The ultimate goal is to help enterprises truly achieve fast and efficient mobile development, unified and secure operation and maintenance management and control."

In short, the mobile platform plays a role of continuity, openness and integration in the entire IT architecture. Inheritance means taking over the original data content, while openness and integration means integrating cloud resources, physical network resources, third-party resources, and internal enterprise resources. This is the key to the entire mobile informatization. Enterprises can consider and adopt WeChat Enterprise Account and mobile platform based on their actual situation and needs. The two complement each other and ultimately form a mobile platform system architecture with the greatest vitality for the enterprise's mobile strategy.