Apple may want to change its tactics, such as developing Android apps

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Apple’s closed-loop ecosystem often brings about two extreme voices, one is so bad that people shout “Mother Fucker”, and the other is so good that people shout “Holy Cats”.

This idea actually comes from a news article in Mashable: "Apple website is recruiting Android development engineers":

We are looking for excellent Android engineers to help us promote our excellent experience applications to the Android platform.

I don’t know what you all think.

In fact, at the WWDC 15 conference, Apple announced that it would expand the Music app to more platforms. The extremely high market share of Android devices can bring huge traffic to Apple. This move also shows Apple's ambition to become the world's leading streaming video service.

As soon as this ambition was initially revealed, Macrumors brought the good news of Apple Music. As of yesterday, Apple Music's users have expanded to 11 million. Of course, Apple has not yet charged these users. After the three-month trial period, Apple will charge a monthly subscription fee of US$9.99 per user.

On the Android platform, there is also an Apple application called Move that has not been overemphasized. This software was just launched earlier this year and is used to help Android phone users quickly transfer data and applications to the iPhone.

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However, this cross-platform guerrilla warfare is not only fought by Apple.

Although Apple is currently only recruiting Android engineers, its real intention is unknown. However, many companies have already adopted this cross-platform user acquisition method, which is a bit unusual for a closed company like Apple.

Google's huge software suite has almost penetrated deeply into iOS and even Mac platforms. Most of the Google services we commonly use can be found on Apple's platform.

The once arrogant Microsoft is also gradually opening up all of its software. The Office suite is now close to being updated on all platforms. The Outlook iOS version was once considered by The Verge to be the best Microsoft app for using Google Gmail service. Look at how awkward this relationship is.

Of course, this is not the first move by Apple. Previously, some of Apple's products have been launched on Windows, such as iTunes, which is used to help iPhone, iPod and other users manage their devices.

This goes back to 10 years ago. In 2003, Apple made iTunes cross-platform, and in June 2007, Apple also brought the Safari browser to Windows. However, this software did not cause any waves and few people used it, so it died in 2012 (Apple stopped updating it).

Through various phenomena, it is not difficult for us to glimpse Apple’s vigilance against the rise of other platforms. However, it is possible that Apple is not making a move to “expand its territory” at the moment, but may be launching a “defensive war.”

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Tim cook is stressful in itself.

Apple's third-quarter financial report shows that the iPhone is still making great strides and has become the bright spot in the report. However, other performances other than the iPhone are very bleak. The iPod business, which once survived, has been reduced to "other" income. As for Apple's so-called "epoch-making" product, Apple Watch, Apple is unwilling to disclose its actual sales record.

Of course, the nightmare also involves the iPad product. So far, the iPad is still the most popular tablet, but each update of the most popular tablet is difficult to stimulate consumers to upgrade. Statistics show that the sales of iPad have continued to decline for five consecutive quarters. The iPad has reached a period of excessive performance demand, and it is much more difficult to stimulate iPad users to upgrade than to stimulate iPhone users to upgrade.

This crisis is also reflected in the stock price. As the world's largest technology company by market value, Apple's current stock price has fallen by 10% from its previous peak. The reason for this is probably that investors are concerned about whether Apple can develop more attractive products.

It seems that Apple needs to release news to stimulate stock price increases and keep investors confident in Apple.

Tim Cook said he didn't have any "religious issues."

steve jobs, tim cook

Many people may think that Apple's Tim Cook is gradually challenging the many principles that Steve Jobs has set, but it seems that destroying this principle is benefiting the company (at least for now). But then again, to expand users and lead the company into a new world, a pioneer is needed.

Mashable believes that Apple may not have thought about the problems that may arise from doing so. The styles of the two platforms are not consistent. Is Apple really ready to make a Material Design-style iMessage? The time-staggered photosensitive imagination brought by this kind of icon is beginning to be messy, but the situation of the technology circle hitting each other in the face is no longer uncommon.

9to5mac said that this cross-platform strategy may be an opportunity for Apple. iMessage, iTunes, Safari, etc. can be transferred to the Android platform, or iCloud services can be provided to the Android platform. After all, people who use Android devices may have Mac computers, which is also an idea.

The arrogant Apple may no longer be arrogant.